- •Утверждено и рекомендовано решением
- •Предисловие
- •Рекомендации для студентов
- •Company structure
- •1. Complete the information.
- •2. Match the names of the managers with their titles.
- •3. Translate the text. Text 2
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 3
- •Mannesmann ag
- •1. Answer the question:
- •3. Translate the text. Text 4
- •Mindsteps
- •1. Complete the sentences.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 5
- •Changes in company policy
- •1. Answer the questions.
- •2. Choose the best answer to each of the following questions.
- •3. Translate the text. Text 6
- •Some advice for business leaders
- •1. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate heading for each paragraph from the list below.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 7
- •Ted turner – mr tv
- •1. True or false?
- •2. Answer the questions.
- •3. Translate the text. Text 8
- •The richest man in the world
- •1. What do the following numbers refer to? Make a sentence about each number?
- •2. Are the following statements true or false?
- •3. Translate the text. Text 9
- •Procter & gamble
- •1. Answer the questions.
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 10
- •Freeplay
- •1. Complete the information about the company.
- •2. Answer the question.
- •3. Translate the text. Text 11
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 12
- •Hallmark cards, inc
- •1. Answer the questions.
- •2. Choose the correct variant and complete the sentences.
- •3. Translate the text. Text 13
- •1. Answer the question.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 14
- •1. True or False?
- •2. Answer the question.
- •3. Translate the text. Text 15
- •Tetra pak
- •1. Complete the information about the company.
- •2. Match the world with its meaning.
- •3. Translate the text. Text 16
- •Instant coffee
- •1. Are these statements true or false?
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 17
- •Tea history and development
- •1. Answer the question.
- •2. Complete the sentences.
- •3. Translate the text. Text 18
- •Presenting a new product
- •Text 19
- •Managing international retailing
- •1. Mark the sentences true or false, according to the information in the text.
- •2. Find the best explanation for each of these words and phrases as used in the text.
- •3. Translate the text. Text 20
- •Daewoo and the art of customer focus
- •1. Which of the following sentences best summarises the content of the article?
- •2. Mark each of the following statements as true, false or can't tell.
- •3. Which of the following statements best describes Daewoo's cars, according to the information in the article?
- •4. How does Daewoo sell its cars? Mark all the statements that are true.
- •5. Translate the text. Text 21
- •Benson faces uncertain future
- •1. Complete the information about the company.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 22
- •Setting up a business
- •1. True or false?
- •2. Choose the correct phrase to complete the following sentences.
- •3. Translate the text. Text 23
- •Some tips on starting your business
- •1. Complete the sentences.
- •3. Translate the text. Text 24
- •New kids on the business block
- •1. Combine a word or expression from a with one from в.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 25
- •The south sea bubble
- •1. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •2. Answer the question.
- •3. Translate the text. Text 26
- •Tulipomania
- •1. Answer the question.
- •2. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •3. Translate the text. Text 27
- •The wall street crash
- •Text 28
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 29
- •Traveller’s cheques
- •3. Translate the text. Text 30
- •The financial system and people
- •1. Answer the question.
- •2. Match the worlds with the definitions.
- •3. Translate the text. Литература:
- •Содердание:
3. Translate the text. Text 24
Read the article written by Ruth Sunderland and do the tasks that
follow.
New kids on the business block
Dylan Wilk runs his own multimillion-pound business and could afford to retire. He draws a six-figure salary and drives a bright yellow BMW M3. Holidays are spent in California or skiing in Austria.
But Wilk is only 23 years old. He set up his company, Gameplay, at the age of 20 and in just three years it has become Britain’s second-largest mail-order supplier of computer games with 35 staff and a turnover of £7.5 million in 1997, set to double this year. He is one of Thatcher's babes - the children born or brought up since 1979 when she swept to power and started the enterprise revolution.
Now as 'young adults' they are taking the business world by storm. One in right of all startup businesses is founded by an entrepreneur aged 16 to 24 and there is a growing band of teenage and twenty-something tycoons. They include 14-yearold Tom Hartley, who recently hit the headlines after becoming Britain's youngest self-made millionaire by selling Porsches.
Andrew Collins, 21, started Firemagic Fireworks, at the age of 19. He is turning over £100,000 a year and has just taken on a new partner, his former chemistry teacher, Pete Taschimowitz, who encouraged his interest in pyrotechnics.
Collins loves his work but admits success has come at a price. ‘Starting a business at that age is not easy. I have to work seven days a week and my social life is out of the window. My girlfriend doesn’t even like fireworks’.
Several organisations have been set up to help young entrepreneurs; including the Prince's Youth Business Trust, a charity that offers loans and advice, and oil company Shell's LiveWIRE scheme, which provides free guidance. But young hopefuls face greater barriers than their mature counterparts and run a high risk of failure.
In spite of some undeniable success stories, two-thirds of startups by under-25s end in failure within four years, a far higher rate than for older people. Eighties' entrepreneur Alan Sugar, who set up his first business at 19, believes starting too young can be damaging. Sugar says: ‘I would not want to see many entrepreneurs straight out of school. They need to have some experience of work and real life’. Many also face a daunting hurdle trying to raise finance, since banks are often unwilling to lend to someone without a financial record. Gulam Kadir, 21, had to overcome his bank manager's opposition to found the Ruhani Moslem Funeral Service at the age of 19. It now has a turnover of nearly £100,000. Kadir says: ‘I was turned down for a loan because they said I was too young for the funeral business. People do not expect a yоung person in this area. I knew it wouldn’t be еаsy, but I was determined.’
Youngsters may also experience prejudice from customers and suppliers who see them as naive and inexperienced. Victoria Goodwin, 22, set up her own decorative finishes business based in Sheffield when she was 20, and has recently worked on the set of a TV soap opera. She says: ‘Being yоung can be a drawback, but it can also be an advantage because some customers believe you don’t have preconceived ideas and will do what they want’.
Richard Street, chief executive of the Prince's Youth Business Trust believes future generations must learn the lessons of Thatcher's children or risk losing out in the employment market. He says: ‘Business education would certainly benefit young people: not all will become entrepreneurs, but they need to be prepared because they wil1 have flexible careers with periods in jobs and periods of self-employmont.’