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Gruop Assignment Marketing.docx
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In any case no one can be sure that the restaurant business will remain stable or go up. You should always have in stock a strategy for the removal of business from crisis or collapse.

Below is our strategy:

M oney, that will be earned, we will invest it for our business development. If we will not be able to do that we have another way. We at Duman are committed to our concept and its viability. In the event that our venture cannot achieve profitability and retire the encumbrances; we will first attempt to sell the operation and use the proceeds to clear all outstanding balances. If we are unable to sell the operation for sufficient proceeds we will forced to default whereby the SBA loan will be in senior standing. Any further outstanding balances will be borne by the investors on a weighted percentage basis of the total amounts due in bankruptcy proceedings.

Conclusion

  • The creation of a unique and innovative fine dining atmosphere will differentiate us from the competition. Restaurant will be allocated from other restaurants to its successful and profitable location, at first, for clients and for us, as well as a unique design and decor.

  • Product quality. Not only great food but great service and atmosphere gives a guarantee, that that our restaurant business will be long and successful.

  • Controlling costs at all times without exception.

Due to intense competition, restaurateurs must look for ways to differentiate their place of business in order to achieve and maintain a competitive advantage. The founders of “Duman” realize this. With the development of Kazakh restaurant, it needs a place that will fit into the 'new look' of the community that is sophisticated and entertaining. The fact that no other restaurant in the area has this concept, services and atmosphere, which presents us with a window of opportunity and an entrance into a profitable niche in the market.

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