- •Reading Tasks
- •Understanding main points.
- •Understanding details. Mark true (t) and false (f) statements according to the text.
- •Vocabulary Tasks.
- •Suggest the Russian equivalents.
- •Individual efforts fell short of success, only limited goals could be attained,
- •Fill in the gaps with the words and expressions from the text.
- •Match each term with the definition.
- •Act as an interpreter for Parts a and b.
- •Translate into English.
- •Vocabulary Notes
- •Reading Tasks
- •Understanding main points.
- •Understanding details. True/false statements.
- •Applying for a Job
- •Vocabulary Tasks
- •Suggest the Russian equivalents.
- •Complete the sentences, using the text.
- •Translate into English.
- •Over to you
- •Unit II Section a
- •International Trade
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details.
- •International Trade
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •4. Act as an interpreter for parts a and b:
- •5. Fill in the gaps with the appropriate prepositions and word combinations (on, such as, of, in to, from, by, during, for, with, due to, both, though).
- •6. Translate the following into English.
- •Vocabulary Notes
- •Reading Tasks
- •Understanding main points.
- •Understanding details. Mark True (t) and False (f) statements according to the text.
- •How to Write Business Letters
- •Complete the sentences, using the text.
- •Vocabulary Tasks
- •Suggest the Russian equivalents.
- •Translate the following into English.
- •Over to you: Extra Writing Tasks
- •1. This letter was written after a half year review. Put the sentences forming the body of the letter in the right sequence.
- •2. Read the following information and complete the task. Write about 100-200 words.
- •Unit III Section a Marketing
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details. Mark True (t) and False (f) statements according to the text.
- •Brand Names
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •4. Act as an interpreter for parts a and b:
- •5. Render in English.
- •Over to you:
- •Section b Advertising
- •Vocabulary Notes
- •Reading Tasks
- •Understanding main points. Answer the questions:
- •Understanding details. Mark True (t) and False (f) statements according to the text.
- •Vocabulary Tasks
- •S uggest the Russian equivalents.
- •Fill in the gaps:
- •Translate the following in Russian.
- •Over to you:
- •Vocabulary Notes
- •1. Understanding main points:
- •2. Understanding details.
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •Writing Tasks
- •1. Translate the following into English.
- •Over to you:
- •1. Which would you prefer to work for?
- •2. Do you think your response to question 1 is a typical one? Who would you rather work for?
- •Unit IV Section b Crossculture communication
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details.
- •Vocabulary Tasks
- •1. Read the words and find the odd-one-out.
- •2. Complete each sentence with a phrase from the text.
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details. Mark True (t) and False (f) statements according to the text.
- •Vocabulary Tasks
- •1. Fill in the gaps with the words given below.
- •2. Make sentences using all these words:
- •3. Read 5 questions and match them with the correct answers.
- •4. Match each term with the definition.
- •Over to you:
- •Supply the missing questions for the part of a. Act out the dialogue with a partner.
- •Say which of the following accounts you would prefer and give your reasons:
- •Speak about the new banking services when have been introduced for the last decade. Give examples. Unit II
- •International Financial Institutions
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details. Mark True (t) and False (f) statements according to the text.
- •The World Bank
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •3. Render in English.
- •Over to you:
- •Vocabulary Notes
- •Reading Tasks.
- •1. Understanding main points:
- •2. Understanding details. Mark True (t) and False (f) statements according to the text.
- •Vocabulary Tasks
- •1. Suggest the Russian equivalents.
- •2. Fill in the gaps with the words and expressions from the text.
- •3. Match each term with the definition.
- •4. Act as an interpreter for parts a and b:
- •5. Render in English.
- •Over to you:
Vocabulary Tasks
S uggest the Russian equivalents.
commercial messages; point-of-sale advertising; market data; unrelated products; cash distributors; an advert; to ensure interest; to part with money
Fill in the gaps:
Visitors to new cities who ……… are often surprised when they ……… to hear commercials for shops.
With ………, companies are trying to find new ways of confronting the customer.
Hardly surprising when you know that the average person ……….
While interest is ensured, the drawback is that ……….
Today advertisers are having to find ……… to attract the attention of disinterested consumers.
Translate the following in Russian.
Advertising began in ancient times when most people could not read or write. As manufacturing and communication technologies developed, so did advertising. Printing was the first major technology to affect it, and capable television and computers are the most recent. Since World War II, advertisers have attempted to differentiate products through positioning strategies and other techniques.
As a marketing tool, advertising serves several functions:
- To identify and differentiate products.
- To communicate information about the product.
- To induce the trial of new products by new users and to suggest repurchasing by existing users.
- To stimulate a product’s distribution.
- To increase product use.
- To build brand preference and loyalty.
- To lower the overall cost of sales.
Over to you:
Read the text below about online shopping. Choose the best word to fill each gap from A, B, C or D below.
Every year in the USA over $150 billion is spent online, but this is only 5% of (1) ______ retail sales in the country. Most people using the Internet for shopping don’t actually make a (2) ______ online. Instead they use the Internet for pre-purchase research to find the best (3) ______ deals available, and then they to that shop (if possible) to make the final purchase.
This is all despite the e-tailing promise that shopping online will be (4) ______ and convenient. Convenient it might be, but 30% of all online purchases (5) ______, which means that there are a lot of disappointed (6) ______ out there. There is also the (7) ______ of credit card security. In Britain there is over £500m of credit card fraud every year and over 25% of that is when stolen credit card details are used on the telephone or Internet to place (8) ______ which the card holder does not find out about until their next statement. As a result of this, many people do not trust websites (9)______ their credit card details.
Other potential customers do not like the way websites track their visits and the way some, like Amazon.com, make suggestions to (10) ______ customers based on their previous purchases. They see this as being (11) ______, and even a (12) ______ of their privacy. So although online retailers have (13)______ down prices and can (14)______ large discounts because they are only taking orders and shipping products from large warehouses, they are still (15)______ it difficult to turn visitors into paying customers.
A. on B. whole C. total D. these
A. buy B. purchase C. shop D. demand
A. extra B. good C. make D. possible
A. expensive B. cheap C. good D. quality
A. fail B. work C. succeed D. bought
A. buyer B. customers C. orders D. consume
A. problem B. situation C. status D. issued
A. products B. goods C. purchases D. orders
A. for B. by C. to D. with
A. new B. next C. returning D. excellent
A. intrude B. intruded C. intrusive D. intruding
Unit IV
Section A
Management in the UK