Complete the sentences, using the text.
… is customary to use the person is name at the beginning.
To those who are used to an elaborate style in business letters, a letter ….
… and it I less likely to lead to an unsatisfied customer or a lost client.
Avoid such phrases at the beginning of a letter as ….
The usual way to end a business letter is ….
… before you know for sure what you wish to say.
Vocabulary Tasks
Suggest the Russian equivalents.
suitable for the best class trade; to see smb shortly; wholesale trader;
to be the representative for…; at competitive prices;
to be outside the scope of general advice; deliberately
Translate the following into English.
Избегайте фраз, смысл которых может вызвать недопонимание у вашего бизнес партнера и привести к разрыву отношений.
Если Вы привыкли изъясняться в изысканной манере, придется забыть о ней, поскольку бизнескорреспонденция на английском всегда лаконична и проста по стилю.
Написав письмо, потрудитесь его просмотреть с целью обнаружения и устранения возможных неточностей.
В начале бизнескорреспонденции необходимо делать ссылки на предыдущие документы.
Over to you: Extra Writing Tasks
1. This letter was written after a half year review. Put the sentences forming the body of the letter in the right sequence.
Dear Shareholders,
The past six months have seen Grandico make considerable progress in the development of its core businesses.
1…………………
2…………………
3…………………
4…………………
5…………………
To conclude, I strongly believe that our major financial services businesses are geared to deliver ongoing growth, and more than ever before, our executive team continue to focus on customer and shareholder value. The outlook for the rest of the year is extremely positive.
Patricia Carboni, CEO
First, with the completion in September of our acquisition of the Reinhardt Group, we have now become a truly international financial services business.
It continues to build on its strategic alliances and is set to acquire ARP Bank.
Moreover, we have also demonstrated our determination to gain a greater international presence by launching last month a 50$ million tender offer for Norbert, one of the largest French asset management corporations.
Second, Kronex, our 55% owned banking subsidiary, maintained its outstanding track record.
Successful completion of this transaction will dramatically diversify our earnings and will double our global assets under management, ranking Grandico among the top 20 fund managers in the world.
2. Read the following information and complete the task. Write about 100-200 words.
Letter
You are the CEO of a small company which has taken over a larger rival
Look at your notes below
Use all your notes to write a letter to your staff explaining the situation.
N
otes
We want this merger to work
It is essential to our future growth.
Some people will lose jobs, but not many.
Redundancy money will be offered and a retaining programme.
Will be intensive transition period.
Important everyone is committed to new business.
Service to the customers must not suffer.
Committed to long-term growth of business.