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УЧЕБНИК ДЛЯ БАКАЛАВРИАТА 1 ЧАСТЬ.doc
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4.2.1. Key Vocabulary

ENTRY

TRANSLATION

EXAMPLES AND NOTES

rave v

говорить слишком возбужденно, восторгаться

  • a rave review – восторженный отзыв

Her first collection received rave reviews from Women’s Wear Daily.

The critics raved about his performance

affirm v

утверждать, подтверждать;

торжественно заявлять

I affirm that it is true

submit v

подчинять(ся), покорять(ся);

представлять на рассмотрение; утверждать, дока­зывать

Applications should be submitted as early as pos­sible.

If I submitted to their de­mands, they would stop doing this.

He submitted that the evi­dence was inadmissible

inundate v

затоплять, навод­нять;

осыпать

The village was inundated by rising waters of the Colorado River.

They have inundated me with fan letters

disclosure n

обнаружение, от­крытие, разоблаче­ние, раскрытие

  • a public disclosure – публичное разоблачение

  • non-disclosure agreement – соглашение о неразглашении (информации)

The disclosure has already caused a furor among MPs.

The disclosure will cause fresh embarrassment to Mr Ashcroft

steer

управлять, направлять в какое-л. русло, руководить

He steered her towards the car.

He tried to steer his mother towards increased independence.

The book tries to steer you through the maze of politics

4.2.2. Comprehension Questions

  1. What makes marketers seek for new sphere of influence?

  2. Why is the “word of mouth marketing” so profitable?

  3. What is part of marketing companies ethics code?

FOCUS 5. Vocabulary Exercises

5.1.1. Match the words and phrases with their definitions (Focus 2).

1. to support in order to make more confident, courageous, stronger

a. endeavour

2. the attitude to life and the world of a particular person, group or culture; the probable future for sb/sth

b. upshot

3. a project or activity which is new, exciting, and difficult because it involves the risk of failure

c. to prod

4. to try to make sb do sth, especially when they are unwilling

d. venture

5. badly planned or untidy

e. free-lance

6. an attempt to do sth new or original

f. spark

7. the final result of a particular series of events

g. outlook

8.successful, healthy or strong

h. scrappy

9.to cause sth to start or develop

i. to bolster (up)

10.sb not employed by one organization, but is paid for each piece of work he does by the organization he does it for

j. thriving

5.1.2. Match the words and phrases with their definitions (Focus 3).

1. containing a large number especially when it is considered to be too much

a. anchor

2. to compete or struggle for sth

b. to dangle

3.to stop sth that is flowing from spreading or increasing

c. to stem

4.the person who presents a news programme and acts as a link between interviews and reports which come from other places or studios

d. to be awash

5.to offer sth in order to try to influence a person in some way

e. to vie

6.given or done unwillingly

f. to lure

7.to cause to begin to work, to happen or exist

g. to pare

8.to trick sb into a particular place or into doing sth he should not do

h. milieu

9.to reduce sth

i. grudging

10.the group of people or activities that a person lives among or is familiar with

j. to trigger