- •Contents
- •Introduction Введение
- •Part I unit I
- •Lesson 1
- •Pre-text Exercises
- •Foreign Languages in the Life of an Educated Person.
- •Communicating across cultures
- •What Makes a Multicultural Person?
- •Introduction
- •Lesson 2
- •Pre-text exercises.
- •Mr. Lebedev's Day.
- •1. Can I Take a Message?
- •2. I Received Your Message
- •3. You've Got the Wrong Number
- •4. Hold On, Please!
- •5. That Really You?
- •6. I'd Like to Book a Trunk-Call
- •Lesson 3
- •Pre-text Exercises
- •At the Airport
- •At the Customs House
- •Lesson 4
- •Pre-text Exercises
- •Travelling by Air
- •1. The Plane Is Taking Off
- •2. On the Plane
- •3. The Plane Is Landing
- •4. The First Steps On Land
- •A Letter Home
- •Lesson 5
- •Pre-text Exercises
- •Hotel "Astoria"
- •1. At the reception desk
- •2. Which Hotel to Stay At
- •3. I'd Like a Single Room
- •4. Have You Filled In the Arrival Card?
- •5. Unfortunately We Are Full
- •6. How Long Will You Stay?
- •A Business Letter
- •A Reply
- •Lesson 6
- •Pre-text Exercises
- •2. The Soup Was Stone Cold!
- •3. There's Nothing Like Roast Saddle of Mutton.
- •4. Waiter, My Bill, Please.
- •5. I'd Rather Add a Piece of Cake.
- •6. We've Had a Good Meal, Haven't We?
- •Lesson 7
- •Pre-text Exercises
- •Shops and Shopping in London
- •Information Inquiry (Enquiry)
- •Lesson 8
- •Pre-text Exercises
- •Getting about London.
- •Excuse me, could you tell me ... How to get to ...
- •Which is the shortest way to ...?
- •1. Asking the Way
- •2. Am I on the Right Road for the British Museum?
- •An offer.
- •Lesson 9 Revision (1-8)
- •Hotel 1
- •Hotel 2
- •Hb: Oh, I see. And where is the hotel?
- •Hotel 3
- •Unit II
- •Lesson 10
- •Pre-text Exercises
- •Time is money
- •Explaining the Company Structure.
- •Who Is Who in the Company
- •Hill's Industrials. Managing Director
- •Memorandum
- •Model №1.
- •Model №2.
- •Lesson 11
- •Pre-text Exercises
- •London and Finance
- •1. Business Talks
- •2. Business Meeting
- •Заказ. (Order. Acknowledgement)
- •Lesson 12
- •Pre-text Exercises
- •Various Services of Banks
- •1. Opening an Account
- •2. Changing Money Over the Counter
- •Opening an Account
- •Lesson 13
- •Pre-text Exercises
- •1. Types of Businesses in the u.K.
- •2. Incorporation
- •3. Forms of Businesses in the u.S.A.
- •Discussing Foundation Documents
- •Рекламное письмо
- •Lesson 14
- •Pre-text Exercises
- •Contract as a document
- •Discussing a Contract.
- •Lesson 15
- •Pre-text Exercises
- •Fairs and Exhibitions
- •At the Exhibition
- •A Visit to the Plant
- •Claims and Adjustments
- •Ответ на претензию
- •Lesson 16
- •Pre-text Exercises
- •Marketing Management
- •Fax Message
- •Lesson 17 Revision (Lessons 1-16)
- •Part II
- •Cultural Differences in Body Language
- •Text 3 At McDonald’s
- •Text 4 Marketing
- •Text 5 What is a Manager?
- •Text 6 World Exhibitions
- •Text 7 Claims
- •Text 8 Discussing the Guarantee Period
- •Text 9 Contract (Time of Delivery, Payment)
- •Text 10 Talking Business a
- •2. Read the following letters:
- •1. Enquiries
- •2. Offers
- •3.Let's Laugh a Little
- •Appendix (приложение)
- •1. Упоминание о положении на рынке
- •2. Цена и условия платежа
- •3. Сообщение о выполнении контракта
- •4. Продление сроков поставки
- •Сокращения в телексах, телеграммах и письмах
- •Bibliography
Part II
SUPPLEMENTARY TEXTS
(ДОПОЛНИТЕЛЬНЫЕ ТЕКСТЫ)
I. Read and discuss the texts:
Text 1
A British manager is talking about social customs. He is giving advice about three different countries to a group of his colleagues who are going abroad on business.
Part 1
It's very important to know about the differences in culture between your country and the country you are going to visit or you are working in. You can make mistakes and offend people if you don't know the customs.
Handshaking is the first example. In this country they shake hands much more than we do. So you mustn't forget to do that.
Another difference is that at work they use first names much less than we do here in Britain. So it's preferable to call people by their family names.
Food and wine take a very important place in this country, so at a business lunch never start discussing business immediately. That might seem like bad manners.
If you get an invitation to a person's home, take good chocolates, flowers, or a good bottle of cognac. Don't take wine: they drink it every day — it's too ordinary...
Part 2
In Britain we sometimes are five or ten minutes late for a meeting but in this country you should arrive on time, because people are very punctual, especially in work situations. They usually arrive at the arranged time or even earlier.
Family names are more common at work. People often use titles — Doctor, Professor, and so on. Please, remember to do the same. Your foreign colleague will tell you if he or she wants you to use their first name.
You shouldn't try to be humorous or make jokes with people you don't know well, because it might make them feel uncomfortable. Business meetings are usually very serious. At a first meeting it's normal to exchange business cards, but I don't recommend you to do this until the end of the meeting.
For social invitations, flowers or chocolates are suitable gifts. And you should give an odd number of flowers, say, seven or eleven, and present them without the wrapping paper...
Part 3
When you go to this country, take plenty of business cards with you. They usually exchange cards at the beginning of a meeting, and they always read your card very carefully. You should do the same with theirs. If you don't, they might think it rude.
If you want to succeed in business, you must learn to be patient, because it takes longer to make decisions in this country than it does in Britain. And don't forget that when they say "Yes", they may mean "I understand", but not "I agree". It may cause misunderstanding.
And a final piece of advice — it's not common, but if you invited to a person's home, remember to take off your shoes before going inside. So make sure you are wearing clean socks!
Say the following in English.
Различия в культуре, делать ошибки, обижать, пожимать руки, обсуждать дела, опаздывать на сборы, вовремя, шутить, обмениваться визитками, обертка, грубый, непонимание.
Tick the topics the British manager is talking about in each part.
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Part 1 |
Part 2 |
Part 3 |
Topic Shaking hands First/family name Business lunches Titles Punctuality Humour Business cards Making decisions Social invitations |
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Choose the country you think the British manager is describing in each text. Discuss your choice with your partners.
Part 1 |
USA |
Germany |
France |
Part 2 |
Germany |
Spain |
Italy |
Part 3 |
India |
Japan |
China |
Discuss in class if these statements are true about customs in your country.
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Yes |
No |
It depends |
Friends and colleagues do not shake hands every day. They shake hands only when they meet for the first time. |
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In work situations business people exchange business cards at a first meeting. |
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It's very important to be punctual. |
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Students use teachers' first names in class. |
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Colleagues generally use family names at work. |
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People don't usually socialize with their colleagues outside working hours. They prefer to keep their work and private life separate. |
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When you're invited to a birthday party to your friend's home, it's usual to arrive half an hour later. |
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Text 2
Oxford University research psychologist, Dr. Peter Collett, examined some of the differences in the 'body language' among Europeans.