- •Contents
- •Introduction Введение
- •Part I unit I
- •Lesson 1
- •Pre-text Exercises
- •Foreign Languages in the Life of an Educated Person.
- •Communicating across cultures
- •What Makes a Multicultural Person?
- •Introduction
- •Lesson 2
- •Pre-text exercises.
- •Mr. Lebedev's Day.
- •1. Can I Take a Message?
- •2. I Received Your Message
- •3. You've Got the Wrong Number
- •4. Hold On, Please!
- •5. That Really You?
- •6. I'd Like to Book a Trunk-Call
- •Lesson 3
- •Pre-text Exercises
- •At the Airport
- •At the Customs House
- •Lesson 4
- •Pre-text Exercises
- •Travelling by Air
- •1. The Plane Is Taking Off
- •2. On the Plane
- •3. The Plane Is Landing
- •4. The First Steps On Land
- •A Letter Home
- •Lesson 5
- •Pre-text Exercises
- •Hotel "Astoria"
- •1. At the reception desk
- •2. Which Hotel to Stay At
- •3. I'd Like a Single Room
- •4. Have You Filled In the Arrival Card?
- •5. Unfortunately We Are Full
- •6. How Long Will You Stay?
- •A Business Letter
- •A Reply
- •Lesson 6
- •Pre-text Exercises
- •2. The Soup Was Stone Cold!
- •3. There's Nothing Like Roast Saddle of Mutton.
- •4. Waiter, My Bill, Please.
- •5. I'd Rather Add a Piece of Cake.
- •6. We've Had a Good Meal, Haven't We?
- •Lesson 7
- •Pre-text Exercises
- •Shops and Shopping in London
- •Information Inquiry (Enquiry)
- •Lesson 8
- •Pre-text Exercises
- •Getting about London.
- •Excuse me, could you tell me ... How to get to ...
- •Which is the shortest way to ...?
- •1. Asking the Way
- •2. Am I on the Right Road for the British Museum?
- •An offer.
- •Lesson 9 Revision (1-8)
- •Hotel 1
- •Hotel 2
- •Hb: Oh, I see. And where is the hotel?
- •Hotel 3
- •Unit II
- •Lesson 10
- •Pre-text Exercises
- •Time is money
- •Explaining the Company Structure.
- •Who Is Who in the Company
- •Hill's Industrials. Managing Director
- •Memorandum
- •Model №1.
- •Model №2.
- •Lesson 11
- •Pre-text Exercises
- •London and Finance
- •1. Business Talks
- •2. Business Meeting
- •Заказ. (Order. Acknowledgement)
- •Lesson 12
- •Pre-text Exercises
- •Various Services of Banks
- •1. Opening an Account
- •2. Changing Money Over the Counter
- •Opening an Account
- •Lesson 13
- •Pre-text Exercises
- •1. Types of Businesses in the u.K.
- •2. Incorporation
- •3. Forms of Businesses in the u.S.A.
- •Discussing Foundation Documents
- •Рекламное письмо
- •Lesson 14
- •Pre-text Exercises
- •Contract as a document
- •Discussing a Contract.
- •Lesson 15
- •Pre-text Exercises
- •Fairs and Exhibitions
- •At the Exhibition
- •A Visit to the Plant
- •Claims and Adjustments
- •Ответ на претензию
- •Lesson 16
- •Pre-text Exercises
- •Marketing Management
- •Fax Message
- •Lesson 17 Revision (Lessons 1-16)
- •Part II
- •Cultural Differences in Body Language
- •Text 3 At McDonald’s
- •Text 4 Marketing
- •Text 5 What is a Manager?
- •Text 6 World Exhibitions
- •Text 7 Claims
- •Text 8 Discussing the Guarantee Period
- •Text 9 Contract (Time of Delivery, Payment)
- •Text 10 Talking Business a
- •2. Read the following letters:
- •1. Enquiries
- •2. Offers
- •3.Let's Laugh a Little
- •Appendix (приложение)
- •1. Упоминание о положении на рынке
- •2. Цена и условия платежа
- •3. Сообщение о выполнении контракта
- •4. Продление сроков поставки
- •Сокращения в телексах, телеграммах и письмах
- •Bibliography
Cultural Differences in Body Language
Dr. Collett says that if we compare the way different European nations use gestures, they fall into three major groups. The Nordic nations belong to the first group. These are the Swedes, Finns, Norwegians, and Danes. They use gestures very little. The second group, which includes the British, Germans, Dutch, Belgians, and Russians, use some gestures when they are excited, or want to communicate over long distances, or insult each other. The third group use gestures a lot, to emphasize what they are saying, or to hold the other person's attention. They are the Italians, Greeks, French, Spanish, and Portuguese.
The distance that separates one person from another — "personal space" — also varies between people of different nationalities. What is right for one nationality may be uncomfortable for another. People stand close enough to touch each other easily in such countries as France, Spain, Greece, and Italy. British zoologist, Desmond Morris calls this the "elbow zone". In the countries of East Europe such as Hungary, Poland, and Romania, people stand a "wrist zone", that is a little more distant. They are close enough to touch wrists. But in the Scandinavian countries, in Britain, Holland, Belgium, and Germany, people stand further away from each other — the "finger tips zone".
Answer the questions.
1. Which nationalities in Europe usually use a lot of gestures when they speak?
2. Which nationalities in Europe usually use very few gestures when they speak?
3. What is a "personal space"?
4. Why does a north European move away form the person he is talking to?
5. Which nationalities move closer to the person they are talking to? Why?
6. Which nationalities stand a "wrist zone"?
|
Adjective |
|
A person who... |
A |
efficient |
1 |
arrives on time |
В |
sociable |
2 |
isn't rude |
С |
punctual |
3 |
enjoys the company of other people |
D |
agreeable |
4 |
always tells the truth |
E |
honest |
5 |
adapts successfully to various situations |
F |
patient |
6 |
really means what he or she says |
G |
polite |
7 |
waits without getting angry |
H |
ambitious |
8 |
doesn't waste time and works well |
I |
sincere |
9 |
is pleasant and friendly |
J |
flexible |
10 |
wants to succeed |
Text 3 At McDonald’s
McDonald’s is a joint Russian-Canadian restaurant which was opened on the 31st of January, 1990. It is situated in Pushkin Square in the centre of Moscow. The seating capacity of the hail is seven hundred seats. Coming into the restaurant hall you go to the main counter, get the illustrated menu-card and a girl (or a young man) recommends you dishes, beverages, milk cocktails and dessert. You make your choice, pay the money, take the tray with your dishes, beverages, dessert and occupy any vacant table. The service is quick and excellent. The quality is first-class! What’s on the, menu? For a snack you can have "Big-Mac"-minced beefsteak made from plain beef, sliced lettuce latuk, brown onions, a slice of cheese and pickled cucumbers. All this is placed in a bun. Fillet of fish-delicious white fillet of Atlantic cod in dried bread. Single or double hamburger made from plain beef: slices of pickled cucumbers and brown onions, single or double cheeseburger also made from, plain beef of high grade quality, slices of cheese and pickled cucumbers.
We're at McDonald's. What have you ordered for your meal? We've ordered Big Mac, fried potatoes, an apple pie, ice - cream and tea.
For a drink you can order cooling beverages - Coca-Cola, "Coca-Cola Light (made without sugar for diabetics), "Spright" and "Fanta". There are milk cocktails, thick and nourishing, with chocolate, strawberry and vanilla syrup. If you like you can have dinner consisting of "Big Mac", fried crisp potatoes and refreshing beverage. For a change you can have double cheeseburger or if you care for fish - fillet of fish. For dessert you can taste "Sunday". Ifs a soft ice-cream poured with hot chocolate, hot caramel or cooling straw-berry syrup. There is also tea and delicious apple pies. Welcome to McDonald's!