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4. Match the words to make phrases.

coordinate activities

communicate performance

deal with staff

delegate strategies

perform responsibilities

develop tasks

issue information

measure miracles

motivate objectives

to charge with orders

set crises

take decisions

WRITING

Write a composition ‘Management in my every-day life’.

Part 2 LEVELS OF MANAGEMENT AND REQUIRED SKILLS

1. What levels of management do you know? Give their main characteristics.

2. Decide what level of management these positions could be referred to.

President factory manager general chairman of the board pastor foreman head of accounting chairman of the history department vice president cardinal premier army captain supervisor sergeant

Top managers Middle Managers FirstLine Managers

Define the functions of each management level

control the organization implement the

supervise the work of subordinates establish the organization’s goals coordinate the activities of supervisors develop policies

bridge the upper and lower levels work out the strategy

handle inventory management represent the organization

supervise and coordinate the activities of operating employees

spend much time in meetings and on the phone

make decisions about investments

READING

1. A) Read the text and complete it, using the correct form of the verbs below. Top Management

achieve allocate balance deal with develop employ establish follow require set

The top managers of a company (1) have to ......... objectives and then develop particular strategies that will enable the company to (2) ......... them. This will involve (3) ......... the company's human, capital and physical resources. Strategies can often be sub-divided into tactics - the precise methods in which the resources attached to a strategy are (4) ......... .

The founders of a business usually establish a ‘mission statement’ - a declaration about what the business is and what it will be in the future. The business’s central values and objectives will (5) ......... from this. But because the business environment is always changing, companies will occasionally have to modify or change their objectives. It is part of top management's role to (6) ......... today’s objectives and needs against those of the future, and to take responsibility for innovation, without which any organization can only expect a limited life. Top managers are also expected to set standards, and to (7) ......... human resources, especially future top managers.

They also have to manage a business’s social responsibilities and its impact on the environment. They have to (8) ......... and maintain good relations with customers, major suppliers, bankers, government agencies, and so on. The top management, of course, is also on permanent stand-by to (9) ......... major crises.

Between them, these tasks (10) ......... many different skills which are almost never found in one person, so top management is work for a team. A team, of course, is not the same as a committee: it needs a clear leader, in this case the chairman or managing director.

b) Look through the text again and expand the list of the top managers’ functions.

c) Explain the differences of the terms tactics, strategy, policies and

mission statement. Which of them are long-term goals and which are short-term?