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Vocabulary

1. The verbs below are often used with the word relations. Use them to complete the table.

break off build up cement foster cut off develop disrupt

encourage establish endanger improve jeopardise maintain

strengthen promote restore resume damage sour undermine

Positive meaning

Negative meaning

build up relations

Break off relations

2. Choose the correct verb in each sentence.

1 Sales staff who are impolite to customers disrupt / damage the reputation of a company.

2 We are planning to promote / establish branch offices in Singapore.

3 By merging with a US company, we greatly strengthened / maintained our sales force.

4 Our image has been fostered / undermined by poor after-sales service.

5 Thanks to a new communications system, we are souring / improving relations with suppliers.

6 A strike at our factory resumed / disrupted production for several weeks.

7 We could not agree on several points so we broke off / cut off talks regarding a joint venture.

8 The success of our new product launch was resumed / jeopardised by an unimaginative advertising campaign.

9 In order to gain market share in China, we are building up / cutting off a sales network there.

10 Relations between the two countries have been endangered / fostered by official visits and trade delegations.

3. Match the following sentence halves. Then make five more sentences with the verbs in Exercise 1 and 2.

1 Widespread rumours of a hostile take-over bid are certain

2 The Accounts Department's very slow payment of invoices

3 The long-term contracts, which will run for the next five years,

4 The excellent relations the company enjoys with the local community

5 As a result of the government's imposition of currency controls,

a are a credit to its highly effective PR Department.

b have cemented relations between the two companies.

c its close relations with several major foreign investors have been jeopardised.

d is causing stormy relations with some of the company's suppliers.

e to strain relations between the two leading French software companies

4. Two managers are talking about building relationships with agents. Put the conversation in the correct order.

a) Well, I hope you get a result. I must be going. I’ve got to draw up an agency agreement myself, I’ve put it off far too long already.

b) What exactly was the problem?

c) Yes, my job was on the line. Our results were terrible. We tried to build up market share but it just didn't happen. We just managed to hold on to what we had.

d) Unfortunately, our agent let us down. We thought we could count on him to boost sales but he had no commitment, no motivation.

e) He should be. He’s got a very good track record. We’d set up a meeting on Friday, but he had to call it off- something came up.

f) How’s it going in France, Gina? We didn’t do too well there last year.

g) Well, I suppose you terminated his contract then.

h) Good. Let’s hope he'll be better than the last one.

i) Alt the best. Speak to you soon.

j) Yes, there was no way we could renew it. We sounded out a few possible replacements and found someone else. We get on really well.