- •Часть 1
- •Английский язык для делового общения
- •Unit 1 customers
- •Unit 1 customers
- •Unit 1 customers
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Unit 2 companies
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Unit 9 business environment
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Unit 12 competition
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Unit 9 business environment
Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
деловая среда
наличие трудовых ресурсов
стоимость рабочей силы
сокращать сотрудников
состояние экономики
экономический спад
воздействовать на что-либо
оказывать положительное / отрицательное воздействие
налог
высокие / низкие налоги на прибыль
система распределения продукции
тенденция
высокий / низкий уровень безработицы
потребительская корзина
обменный курс валют
средняя заработная плата
индекс Биг Мак
сильно / слабо развитая инфраструктура
квалифицированная рабочая сила
расширять увеличивать; расширение
внутренние и зарубежные инвестиции
успешная экономическая реформа
насчитывать
налаживать связь с поставщиками
сложная экономическая ситуация
доступ к чему-либо
политическая (не) стабильность
передовая технология
располагать в порядке убывания или возрастания; ранжировать
высокий/низкий уровень инфляции
критерии для чего-либо
иметь трудности с экспортом
привлекать инвестиции
не иметь стимула к работе
извлекать выгоду из чего-либо
экономика развитых технологий
понижаться / падать
повышаться / расти / рост
страны-лидеры
поддерживать положительную динамику роста
Unit 9 business environment
III. Study the definitions of a few key words of the Unit:
Business environment – general conditions that you work in and the way they influence how effectively you can work
Distribution channel– a system for moving goods from producers to buyers and the people and organisations involved
Inflation – a continuing increase in the prices of goods and services
Infrastructure- the basic systems and structures that a country needs to make economic activity possible, e.g. transport, communication and power supplies
Investment– the money that people or organisations put into a business activity, company or financial institution in order to make a profit
Rate- a charge or payment fixed according to a standard state
Recession– a period of time, when an economy or industry is doing badly, and business activity and employment decrease
Resilient – resilient country, economy, currency etc is strong and performs well, even under difficult conditions
Tax– an amount of money that you must pay to the government according to your income, property, goods, etc, that is used to pay for public services
Technology– knowledge dealing with scientific or industrial methods and the use of these methods in industry, farming, etc.
IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
наличие трудовых ресурсов
экономический спад
оказывать отрицательное (положительное) воздействие на что-либо
воздействовать, влиять на что-либо
налаживать связь с поставщиками
передовая технология
высокий (низкий) уровень безработицы
1. Наличие трудовых ресурсов – один из факторов успешного бизнеса.
2. На прошлой неделе нам пришлось сократить 10 сотрудников.
3. В Сингапуре самая развитая инфраструктура.
4. Конкуренция, возможно, приведет к внедрению передовых технологий.
5. Сложная экономическая ситуация на предприятии была вызвана дефицитом квалифицированных работников.
6. Если повысят среднюю заработную плату, инфляция может вырасти.
7. В этом банке самый выгодный обменный курс.
Technology business еnvironment rate inflation