- •Часть 1
- •Английский язык для делового общения
- •Unit 1 customers
- •Unit 1 customers
- •Unit 1 customers
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Unit 2 companies
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Unit 9 business environment
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Unit 12 competition
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Social conventions guide colleague to experience Unit 4 troubleshooting
I. Here is the list of English words and expressions from the Unit to be learnt:
to achieve a goal / an objective
to get the results
effectively
efficiently
to re-plan the strategy
to need a new strategy
to get an outsider / a management consultant
to analyse company's performance
analysis of company's performance
troubleshooting
excellent reputation
a forward looking company
to encourage somebody to do smth
to switch to another company
to cut (reduce) the costs
to make (earn) money for the company
to attract more clients
to do financially well
extremely competitive business
hard / soft sell approach
to contain product information
weak financial position
to offer something special
urgent
to identify a real cause of the problem
to think ahead
problem: to prevent / to avoid / to anticipate / to create
28. to make sure
29. to treat customers seriously and with respect
30. to increase
31. to get a fair deal
32. to reduce the pressure
33. to review the objectives regularly
34. to make recommendations
35. to allow people to speak openly
36. to meet the needs of the market
37. to create a democratic spirit
38. to understand one's role on the project
39. to be relevant
40. bank charges
Unit 4 troubleshooting
II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
достигать цель
получать результаты
эффективно
результативно, рационально
пересматривать стратегию, планировать заново
нуждаться в новой стратегии
приглашать независимого консультанта
анализировать работу компании
анализ сильных и слабых сторон компании, тенденций развития
решение проблемы
отличная репутация
прогрессивная компания
ободрять, поощрять, вдохновлять
переходить в другую компанию
сокращать расходы
зарабатывать деньги для компании
привлекать больше клиентов
преуспевать в финансовом отношении
высоко конкурентный бизнес
«жесткая» и «мягкая продажа»
содержать информацию о продукте
плохое финансовое положение
предлагать что-либо особое
срочный, неотложный, важный
устанавливать подлинную причину проблемы
планировать на будущее
проблема: предотвращать / избегать / предвидеть / создавать
убеждаться
относиться к клиентам серьёзно и с уважением
увеличивать, повышать
заключить честную сделку
уменьшать давление
регулярно пересматривать цели
давать рекомендации
разрешать людям открыто высказывать свою точку зрения
отвечать потребностям рынка
создавать демократический настрой
осознавать свою роль в проекте
быть уместным
плата за банковские услуги
Unit 4 troubleshooting
III. Study the definitions of a few key words of the Unit:
"Hard sell" – a forceful way of getting people to buy things
"Soft sell" – a gentle method of encouraging people to buy things
Advisory panel – a group of people chosen to give advice or decide something
Costs – the money that a business or an individual must regularly spend
Dealership- a business that sells the products made by a particular company, esp. cars
Goal – something that a company or a person hope to achieve in the future
Management consultant – someone whose job is to give people or business advice or training in a particular area
Survey – a set of questions given to a group of people to find out about their opinion or behaviour
SWOT analysis – a system for examining the way a company is run or the way someone works, to see what the good and bad points are
Turnover – the total business done by an organisation in a given period