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Файл:brands.docx
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- •Module 7 “marketing. Advertising” Unit 7.1 The Main Elements of Marketing
- •Text-study
- •II. Answer the following questions :
- •III. Translate into English:
- •IV. Comprise critical components of your marketing plan.
- •V. Give Russian equivalents to the following:
- •Focus on Grammar Articles. Prepositions
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Read the text about securities. Write a suitable word to fill each of the gaps.
- •IX. A businessman gives his partner advice on his investments in a number of ways. Perhaps the most obvious is when he uses the verb “advise”:
- •X. You meet a friend who has some money to invest. Give him some advice. Use the phrases listed in the tasks above. Unit 7.2 Brand Names
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate from Russian into English:
- •Focus on Grammar Articles. Prepositions
- •IV. Fill in the blanks with suitable prepositions.
- •V. Fill in the blanks with articles if needed.
- •VI. Complete the sentences with the present simple or the present continuous forms of the verbs in brackets.
- •Unit 7.3 Advertising
- •Text study
- •II Answer the following questions:
- •III Find in the text the English equivalents of the following phrases:
- •IV. Analyze the Participle forms used in the text.
- •V. Translate the following word-combinations into English in writing.
- •VI. Work as one group. Discuss the following questions.
- •VII. Work in several groups. Sum up the information you have received from the Unit 7.3.
- •VIII. Role-play. You are the managers of the company planning to introduce a new product to the market. Think of organizing a successful advertising campaign for marketing the product.
VI. Work as one group. Discuss the following questions.
1. Who deals with market research in your association (firm)?
2. In what way do they obtain the information needed?
3. Who is responsible for marketing research in your association?
4. What organizations can help obtain information on marketing in our country?
5. How do the results of marketing research tell on the production of your factory?
6. Does your association deal with advertising of your products itself or do you employ an advertising agent?
7. What do you consider the best choice of media for advertising your goods?
VII. Work in several groups. Sum up the information you have received from the Unit 7.3.
VIII. Role-play. You are the managers of the company planning to introduce a new product to the market. Think of organizing a successful advertising campaign for marketing the product.
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