- •Module 7 “marketing. Advertising” Unit 7.1 The Main Elements of Marketing
- •Text-study
- •II. Answer the following questions :
- •III. Translate into English:
- •IV. Comprise critical components of your marketing plan.
- •V. Give Russian equivalents to the following:
- •Focus on Grammar Articles. Prepositions
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Read the text about securities. Write a suitable word to fill each of the gaps.
- •IX. A businessman gives his partner advice on his investments in a number of ways. Perhaps the most obvious is when he uses the verb “advise”:
- •X. You meet a friend who has some money to invest. Give him some advice. Use the phrases listed in the tasks above. Unit 7.2 Brand Names
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate from Russian into English:
- •Focus on Grammar Articles. Prepositions
- •IV. Fill in the blanks with suitable prepositions.
- •V. Fill in the blanks with articles if needed.
- •VI. Complete the sentences with the present simple or the present continuous forms of the verbs in brackets.
- •Unit 7.3 Advertising
- •Text study
- •II Answer the following questions:
- •III Find in the text the English equivalents of the following phrases:
- •IV. Analyze the Participle forms used in the text.
- •V. Translate the following word-combinations into English in writing.
- •VI. Work as one group. Discuss the following questions.
- •VII. Work in several groups. Sum up the information you have received from the Unit 7.3.
- •VIII. Role-play. You are the managers of the company planning to introduce a new product to the market. Think of organizing a successful advertising campaign for marketing the product.
Text-study
Learn the following words
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four step process - |
четырехступенчатый процесc
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qualified universe of potential users or buyers –
to capture the attention - |
избранная генеральная совокупность потенциальных пользователей или покупателей завладевать вниманием |
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propositions - |
предложения |
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desired action - |
желаемое действие
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to purchase - |
покупать, приобретать |
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to download - |
загружать |
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branding - |
брендинг, создание бренда |
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customer centered - |
ориентированный на потребителя |
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sets of activities - |
направления деятельности |
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universally recognized - product |
повсеместно признаваемый товар
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specifications of the actual good - or service |
спецификации (подробное описание) на реально существующий товар или услуги
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end-user’s needs - |
потребности конечного пользователя |
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pricing - |
ценообразование
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discounts - |
скидки |
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promotion - |
содействие в продаже |
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retailing - |
розничная продажа |
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use these variables to craft - marketing plan |
использование этих переменных для разработки маркетингового плана
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to require adjustments - |
требовать корректировки |
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b2b marketing -
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маркетинг по принципу «бизнес-к-бизнесу» |
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to reflect - |
отражать
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to convince - |
убеждать
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sustainable competitive advantage - |
длительное конкурентное преимущество
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to imply - |
предполагать |
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rationale - |
разумное объяснение |
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approach - |
подход
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to attest to - |
свидетельствовать о чем-либо
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commercial failures - |
коммерческие провалы |
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technological breakthroughs - |
технологические прорывы |
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to pursue - |
искать, добиваться |
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primarily - |
прежде всего |
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options - |
опции, варианты для выбора |
II. Answer the following questions :
1. What are the four steps in marketing?
2. What can be a desired action in marketing?
3. What does the term “marketing” refer to in popular usage?
4. What are the Four Ps of marketing?
5. What is promotion?
6. What is marketing mix?
7. What is a customer focus?
8. What is the rationale for the consumer-driven approach?
9. What is a product innovation approach?