- •2. Evolution of the marketing concept
- •3. Implementing the marketing concept
- •Evolution of customer orientation
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill the blanks:
- •IV. Translate into English:
- •V. Questions and assignments:
- •VI. Find in the text and pinpoint (выделите) the main idea(s) of each of its
- •VII. Speak on the following:
- •VIII. Read and translate this additional information: major marketing functions
- •Vocabulary
- •IX. Translate into English:
- •Unit 2 marketing
- •Generalities
- •2. A marketing mix
- •3. A marketing strategy
- •Vocabulary
- •I. Translate into Russian.
- •II. Find the English equivalents..
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Speak on the following.
- •Unit 3 marketing environment
- •1. Marketing strategy and the marketing environment
- •2. Strategic market planning
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English in writing:
- •V. Answer the questions:
- •VI. Speak on the following:
- •Unit 4 a product in marketing generalities
- •Vocabulary
- •I. Translate into Russian.
- •II. Find the English equivalents
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Answer the questions:
- •2. Price and nonprice competition
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Answer the questions:
- •VI. Agree or disagree with these statements. Use the following phrases:
- •VII. Speak on the following:
- •IX. Translate the sentences and indicate (укажите) the points (1, 2, 3, 4, 5) to which the following statements refer:
- •Part II unit 1 categories of product
- •Consumer product classifications
- •2. Industrial product classifications
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Find out to what category these consumer products refer (относятся) according to the following examples.
- •VI. Find out to what categories these industrial products refer according to the following examples.
- •VII. Questions and assignments:
- •VIII. Agree or disagree with the statements. Use the following phrases:
- •IX. Make up a written abstract (аннотацию) of the above text.
- •4. Business analysis
- •5. Product development
- •6. Test marketing
- •7. Commercialization
- •8. Why do products fail?
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Questions and assignments:
- •VI. Briefly describe the seven new product development phases (by writing down one or two definitions for each phase).
- •2. Growth
- •3. Maturity
- •4. Decline
- •Using the product life cycle
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Translate into English:
- •V. Find out to what stages of the product life style these statements refer:
- •V. Questions and assignments:
- •VI. Agree or disagree with the statements. Use the following phrases:
- •VII. Make up a written abstract of the above text.
- •5. Multiple channels for consumer goods
- •Vocabulary
- •I. Translate into russian:
- •Consumer Buying Decision Process and Possible Influences on the Process
- •Vocabulary
- •I. Translate into Russian:
- •II. Find the English equivalents:
- •III. Fill in the blanks:
- •IV. Questions and assignments:
- •V. Translate into English in writing:
Vocabulary
pure competition
producer
accept equilibrium price
charge a price lose sales revenues profit in addition indistinguishable bushel of wheat gain control
product differentiation developing promoting jeans
label advertising quantity demanded
particular output
competitive edge
unit thereby earn profit
few oligopoly considerable control mainly proportion total supply competitor do exert
production costs
marketing costs as well as workings price competition
nonprice competition choice influence pricing decision
marketing mix
variables
occur emphasize
beat a price (of a competitor)
flexibility rapidly whenever
do likewise
drawback circumstances force raise prices maintain stand out (from)
distinctive customer service
promotion
packaging feature perceive
consider desirable brand
reason attract keep loyalty |
[΄pjuəkəmpə΄ti∫n]
[prə΄dju:sə]
[ək΄sept] [ikwi΄libriəm ΄prais] [t∫a:dзə΄prais] [lu:z] [΄seilz ΄revənju:]
[indis΄tiŋgwi∫əbl] [΄bu:∫ələv΄wi:t] [΄geinkən΄trol]
[di΄veləpiŋ]
[prə΄moutiŋ] [dзi:nz] [leibl] [΄ædvətaiziŋ] [΄kwo:ntiti di΄ma:ndid] [pa΄tikjulə ΄autput] [kom΄petitiv ΄edз]
[ju:nit] [ðεə΄bai] [΄ə:n ΄profit]
[fju:] [oli΄gopəli] [kon΄sidərəbl…]
[΄meinli] [рrə΄рo:∫n] [΄toutəl sə΄plai] [kom΄petitə] [΄du:ig΄zə:t ΄kost]
[΄ma:kətiŋ ΄kost]
[wə:kiŋgz] [΄prais kəmрə΄ti∫n] [΄nonpras…]
[t∫ois] [΄influəns] [΄praisiŋ di΄si:зn] [΄ma:kətiŋ ΄miks]
[΄vεəriəblz]
[о΄kə:] [΄emfəsaiz]
[bi:t ə΄prais]
[fleksi΄biliti] [΄ræpidli] [wen’evə]
[΄du:laikwaiz]
[΄dro:bæk] [΄sə:kəmstənsiz] [fo:s] [΄reiz ΄praisiz] [mein΄tein] [stænd ΄aut]
[dis΄tiŋktiv] [kAstəmə΄sə:vis]
[prə΄mou∫n]
[΄pækidзiŋ] [΄fit∫ə] [рə:΄siv]
[kən΄si:də] [di΄zaiərobl] [brænd]
[ri:zn] [ə΄trækt] [΄ki:p ΄loiəlti] |
чистая конкуренция 1. производитель продукции; 2. фирма принимать средняя цена
назначать цену терять доходы от продаж прибыль кроме того неотличимый бушель пшеницы получить контроль дифференциация продукции зд. создание зд. усиление джинсы этикетка рекламирование требуемое количество конкретная продукция конкурентное преимущество изделие тем самым зд. приносить (получать) прибыль немногие олигополия значительный контроль в основном зд. часть общая поставка конкурент действительно осуществляет издержки производства издержки сбыта а также зд. соотношение ценовая конкуренция неценовая конкуренция выбор влиять (на) решение о ценах
комплекс маркетинга переменные величины возникать подчеркивать, выделять установить цену ниже цены (конкурента) гибкость быстро каждый раз, когда поступать таким же образом недостаток обстоятельства заставлять повышать цены поддерживать выдерживать (конкуренцию) отличительный обслуживание покупателей стимулирование покупательского спроса упаковка особенность понимать, воспринимать считать желательный сорт, марка (товара) причина привлекать сохранять верность |
EXERCISES: