- •Unit 1 Companies
- •2. Work in pairs and discuss what you know about Ford and its history. Now read the magazine article. Ford of Britain
- •3. Match the information about these multinational companies to the correct company.
- •4. Read this history of Dr. Martens shoes. The writer uses the Present tense to make the summary seem “alive”. Dr. Martens always living shoes
- •5. The text is about the French company, Bic. Can you name three of Bic's products? Now quickly read the text to check. Bic’s success in a throwaway world
- •6. Read the information about Boeing, ignoring punctuation for the moment.
- •8. Work in pairs to find out about emi (Electrical Musical Industries), one of the world's leading music companies.
- •Introduction
- •Main Body of the Presentation
- •10. Self-study task
- •Key Vocabulary (Unit 1)
- •Unit 2 Recruitment
- •2. Read the questions and check the meaning of the words in bold. Ask and answer the questions in pairs.
- •3. Which workers normally do these things? Make sentences using the suitable professions.
- •4. Look at the list of expressions describing job requirements, then match the definitions (1-6) to an expression.
- •5. Complete the sentences below using the given words/phrases.
- •7. Prepare to describe a job you would like to do in the future. Make notes on the following:
- •8. Read the introduction to the text. Who is Ricardo Semler? What problem did he have?
- •9. Read the quotes and say if you agree or disagree with them, then discuss the quotes with your partner.
- •A) Where do you think each of the following headings should be placed?
- •11. Read about the letter of application. The Letter of Application
- •12. Read the article. Job swapping
- •13. Self-study task
- •Key Vocabulary (Unit 2)
- •Unit 3 Management Styles
- •3. Read the portraits of managers in five different countries and decide which country each one corresponds to.
- •What are managers?
- •4. Read about management styles and then the stories of people from different countries about their bosses. Management styles
- •My beloved boss…
- •5. Listen to the interview.
- •Choose the correct option:
- •Listen again. What did Mr. Wilkins reply to each question?
- •Self-study task
- •Key Vocabulary (Unit 3)
- •Unit 4 Setting up a Business
- •2. In pairs, decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •3. Read the following expressions and check you understand them. Then discuss the questions using the given phrases.
- •4. Listen to the first part of a seminar and answer the questions.
- •A) Listen to the rest of the seminar. Which of the expressions in ex. 3 does the speaker mention?
- •How to be an entrepreneur
- •44 Or above
- •Between 44 and 22
- •Below 22
- •Answer the questions:
- •Is starting a business for me?
- •Discuss the questions:
- •What could I do?
- •What kind of business can you start? Will it work?
- •How to present ideas to a group
- •Key Vocabulary (Unit 4)
- •Unit 5 Business Environment
- •2. Look at the shopping baskets which show the prices of everyday goods in five countries.
- •3. 'The Big Mac Index' shows how long it takes in different countries to earn enough money to buy a Big Mac with French fries. Look at the information below. The Big Mac Index
- •4. Read the story.
- •Vibrant Business Environment
- •Read the following sentences and match them to possible reasons.
- •Look at the top list which ranks countries according to competitiveness. World beaters: the most competitive countries (previous ranking in brackets)
- •7. The words in bold are connectors that show the writer is adding more information. Read the examples to see how they are used.
- •8. Self-study task
- •Key Vocabulary (Unit 5)
- •Unit 6 Company Performance
- •Read the information below. What’s an annual report?
- •Answer the questions:
- •Ikea sales
- •Ikea purchases
- •4. The newspaper article below is about Marks & Spencer (m&s). Read the first two paragraphs. What were profits like when the text was written? No Quick Respite in Sight for m&s*
- •Read paragraph 3 and say which two sectors Marks & Spencer deals in. Which one is doing well?
- •On the retailing side m&s is involved in various product ranges. Read paragraphs 3-5 and say which of the following are mentioned:
- •Read paragraphs 6, 7, 8, then answer the questions:
- •The text describes the trends for m&s's profits in key markets. Put each word from the box in the table:
- •E) Listen to how the verbs and nouns are pronounced:
- •5. Describing trends
- •European car sales 1991 - 2000
- •Key Vocabulary (Unit 6)
- •Appendix Unit 1
- •8. Student b
- •6. Student b: Look at the graph below which shows cinema attendance for Poland, Germany and Britain.
- •Tapescripts Unit 1 Companies
- •Unit 2 Recruitment
- •Unit 3 Management Styles
- •Unit 4 Setting up a Business
- •Unit 5 Business Environment
- •Contents:
44 Or above
You definitely have the necessary qualities to become the director of a successful business. You have a strong sense of leadership, you can both organise and motivate and you know exactly where you and your team are going.
Between 44 and 22
You may need to think more carefully before setting up your own business. Although you do have some of the essential skills for running a business, you will probably not be able to deal with the pressures and strain that are a part of the job. You should perhaps consider taking some professional training or finding an associate who can compensate for some of your weaknesses.
Below 22
Managing your own business is not for you. You are better suited to an environment where you are not responsible for making decisions and taking risks. To operate successfully you need to follow well defined instructions and you prefer work that is both regular and predictable.
(CD) 6. Judy Irigoin runs her own creperie, a restaurant that specialises in crepes (the French word for pancakes) in Kennebunkport. Listen to her talk about setting up her own business.
a) Choose the correct details:
-
Judy opened her restaurant in:
-
the USA
-
the UK.
-
Judy set up the restaurant:
-
to give her children a new life
-
because she was bored with teaching.
-
Judy designed her restaurant:
-
with a small consulting company
-
with a friend.
-
Judy's children:
-
like the creperie
-
don't like the creperie.
5. The restaurant:
a) didn't make a profit last year
b) made a good profit last year.
(CD) b) Listen again and answer the questions:
-
Why did she set up the restaurant near Boston?
-
How long did it take Judy to set up the business?
-
Why do so many visitors come to Kennebunkport in June?
-
How did the creperie change Judy's children?
-
Why is it difficult to make a profit?
c) Judy says: 'Change is fun. Everyone should have a small business.' How far do you agree? Would you like to set up your own business? Explain why (not).
7. Read parts of a brochure produced by Shell LiveWlRE, one of the UK's community investment programmes. LiveWlRE aims to encourage young people to consider starting a business of their own. Before you read discuss why people might want to be their own boss, and the advantages and disadvantages of working for yourself.
How was it for you?
Ronan McNamara (24) runs McNamara Tours, providing fun and informative tours of Derry City and some of Northern Ireland's best known tourist attractions.
Why did you decide to start your own business?
It had always been my dream. When an opportunity arose, I had to go for it.
How did you develop your business idea?
I spotted a gap in the market for a local private tour operator whilst working for the City Council. I ignored those who told me I was mad relying on tourists visiting Northern Ireland!
What help/advice did you receive?
My local business agency put me in touch with Shell LiveWlRE. My adviser helped me develop my idea, conduct marker research, create a business plan and helped me gain financial assistance.
What are the main advantages of being your own boss?
You learn about business fast! You don't have to answer to anyone (except the Bank Manager!) and it's far more rewarding than working for someone else.
What are the worst aspects?
You have to be prepared for long hours - your social life can suffer!
What advice would you offer to other young people thinking of starting their own business?
Get as much advice as you can - but remember it's you that has to make the final decision.