- •Unit 1 Companies
- •2. Work in pairs and discuss what you know about Ford and its history. Now read the magazine article. Ford of Britain
- •3. Match the information about these multinational companies to the correct company.
- •4. Read this history of Dr. Martens shoes. The writer uses the Present tense to make the summary seem “alive”. Dr. Martens always living shoes
- •5. The text is about the French company, Bic. Can you name three of Bic's products? Now quickly read the text to check. Bic’s success in a throwaway world
- •6. Read the information about Boeing, ignoring punctuation for the moment.
- •8. Work in pairs to find out about emi (Electrical Musical Industries), one of the world's leading music companies.
- •Introduction
- •Main Body of the Presentation
- •10. Self-study task
- •Key Vocabulary (Unit 1)
- •Unit 2 Recruitment
- •2. Read the questions and check the meaning of the words in bold. Ask and answer the questions in pairs.
- •3. Which workers normally do these things? Make sentences using the suitable professions.
- •4. Look at the list of expressions describing job requirements, then match the definitions (1-6) to an expression.
- •5. Complete the sentences below using the given words/phrases.
- •7. Prepare to describe a job you would like to do in the future. Make notes on the following:
- •8. Read the introduction to the text. Who is Ricardo Semler? What problem did he have?
- •9. Read the quotes and say if you agree or disagree with them, then discuss the quotes with your partner.
- •A) Where do you think each of the following headings should be placed?
- •11. Read about the letter of application. The Letter of Application
- •12. Read the article. Job swapping
- •13. Self-study task
- •Key Vocabulary (Unit 2)
- •Unit 3 Management Styles
- •3. Read the portraits of managers in five different countries and decide which country each one corresponds to.
- •What are managers?
- •4. Read about management styles and then the stories of people from different countries about their bosses. Management styles
- •My beloved boss…
- •5. Listen to the interview.
- •Choose the correct option:
- •Listen again. What did Mr. Wilkins reply to each question?
- •Self-study task
- •Key Vocabulary (Unit 3)
- •Unit 4 Setting up a Business
- •2. In pairs, decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •3. Read the following expressions and check you understand them. Then discuss the questions using the given phrases.
- •4. Listen to the first part of a seminar and answer the questions.
- •A) Listen to the rest of the seminar. Which of the expressions in ex. 3 does the speaker mention?
- •How to be an entrepreneur
- •44 Or above
- •Between 44 and 22
- •Below 22
- •Answer the questions:
- •Is starting a business for me?
- •Discuss the questions:
- •What could I do?
- •What kind of business can you start? Will it work?
- •How to present ideas to a group
- •Key Vocabulary (Unit 4)
- •Unit 5 Business Environment
- •2. Look at the shopping baskets which show the prices of everyday goods in five countries.
- •3. 'The Big Mac Index' shows how long it takes in different countries to earn enough money to buy a Big Mac with French fries. Look at the information below. The Big Mac Index
- •4. Read the story.
- •Vibrant Business Environment
- •Read the following sentences and match them to possible reasons.
- •Look at the top list which ranks countries according to competitiveness. World beaters: the most competitive countries (previous ranking in brackets)
- •7. The words in bold are connectors that show the writer is adding more information. Read the examples to see how they are used.
- •8. Self-study task
- •Key Vocabulary (Unit 5)
- •Unit 6 Company Performance
- •Read the information below. What’s an annual report?
- •Answer the questions:
- •Ikea sales
- •Ikea purchases
- •4. The newspaper article below is about Marks & Spencer (m&s). Read the first two paragraphs. What were profits like when the text was written? No Quick Respite in Sight for m&s*
- •Read paragraph 3 and say which two sectors Marks & Spencer deals in. Which one is doing well?
- •On the retailing side m&s is involved in various product ranges. Read paragraphs 3-5 and say which of the following are mentioned:
- •Read paragraphs 6, 7, 8, then answer the questions:
- •The text describes the trends for m&s's profits in key markets. Put each word from the box in the table:
- •E) Listen to how the verbs and nouns are pronounced:
- •5. Describing trends
- •European car sales 1991 - 2000
- •Key Vocabulary (Unit 6)
- •Appendix Unit 1
- •8. Student b
- •6. Student b: Look at the graph below which shows cinema attendance for Poland, Germany and Britain.
- •Tapescripts Unit 1 Companies
- •Unit 2 Recruitment
- •Unit 3 Management Styles
- •Unit 4 Setting up a Business
- •Unit 5 Business Environment
- •Contents:
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Answer the questions:
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What business did Ronan start?
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Why did he want to be his own boss?
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What does he say about the advantages and disadvantages of working for yourself?
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What kind of person might start their own business and enjoy working on their own? What kind of skills do you need?
Is starting a business for me?
You don't have to be a certain type of person or have particular qualifications to start a business. It takes a mix of qualities to succeed, almost like being several people at the same time. Here are some skills which may be needed to run a business. Which skills do you think you might have?
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Manager: responsible, decision maker, leader, planner
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Salesperson: winning customers, understanding people, knowing how to talk to them, winning confidence
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Worker: as you're unlikely to have any employees to start off with, could you do all the work yourself-cope with long hours and pressure?
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Administrator: keeping accounts, organising paperwork
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Learner: keeping an open mind and always prepared to learn
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Thinker: coming up with bright ideas, problem solving
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Entrepreneur: identifying new business opportunities, wanting to succeed, taking calculated risks
Different businesses require different balances of these skills. If you're lacking in a particular area, you can get support from a specialist adviser. You may be able to get training to gain the skills you think you need. If you have one or more business partners, you should agree who does what best.
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Discuss the questions:
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Which of the skills do you have?
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What other business ideas can you suggest? (For example, cooking, secretarial work, language teaching, computer support, bike repairs, dog-walking)
What could I do?
Use a pen and large sheet of paper to write down all of your ideas. It doesn't matter how crazy your thoughts may seem, write anything that comes into your mind as you work through the following sections. You'll be amazed with how many ideas you come up with!
What could you do? Ask yourself:
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Have I got a hobby or interest which could be the basis for a business?
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What skills have I got?
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What work have I done?
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What knowledge or experience have I gained?
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Could I adapt my existing skills and work for myself instead of someone else?
Can you spot a new idea?
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identify any opportunities for new products or services
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provide products or services which would overcome difficulties I or people in my area experience
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ask local businesses or organisations which products or services they have difficulty in obtaining
Tried and tested - could you:
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look at an existing business in a new way?
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copy someone else's idea - make it better?
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supply goods or services to local organizations which are currently supplied from outside your area?
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buy an existing business?
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What kind of business can you start? Will it work?
Remember - you need to make a living out of your idea! You may find it helpful to talk this through with a friend, Consider:
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What is the aim of my business?
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What product or service will I sell?
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Who are my potential customers?
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What raw materials do I need?
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Where will I base my business?
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What equipment will I need?
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What price will I charge?
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How will I find my customers?
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How will I make them buy from me instead of my competitors?
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Do you know anyone who has started their own business? How do these people find working on their own?
You may find further information about LiveWire on its website: www. shell-livewire.org.
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8. Listen to a speaker giving a talk about a new business.
a) Answer the questions:
1. What type of business is it?
2. What is special about this business?
3. What will chefs be allowed to do?
4. How many people will they employ?
5. What perk will employees get?
6. What is the name of the business?
(CD) b) Listen again and make a note of the phrases the speaker uses to start/finish her talk.
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Read the How to ... box and put the phrases/ sentences below in the correct place:
To sum up,…
Are there any questions?
Good afternoon.
The most important thing for us is…