- •1. Read the text personal satisfaction: the four c's
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Ask five Special questions to the text.
- •5. Give equivalent Russian phrases to the following English ones
- •6. Translate from Russian into English
- •7. Prepositional phrasal verbs.
- •9.3 Tell the group about Australia. Essential grammar ( essential Grammar Appendix)
- •11. Translate the following sentences and state the function of that, who, which, where, when
- •12. Analyze and translate the following attributive sentences
- •13. Change the following attributive clauses according to the given model and translate the resulting sentences
- •Self-Study
- •14. Translate the sentences
- •15. Students’ slips of the tongue and pen. Correct the sentences
- •16. Compile as many words as you can with the letters of the word overpersonalize
- •1. Read the text how to better conduct a one’s own market research
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Prepositional phrasal verbs
- •5. Phonetic drill.
- •6. Find Russian equivalents to the words in the table
- •7. Test your attention. Complete the sentences with the information from the text
- •Self-Study
- •17. Translate the sentences in a written form
- •18. Compile as many words as you can with the letters of the word serendipitiously
- •19. What is meant here? Read and discuss the following sayings with your partner.
- •1. Read the text some sources to consider for market research
- •6. Find in the text international words and make your own sentences with them.
- •7. Speaking practice.
- •8. Word formation (Different ways to construct the words or new notions)
- •9. State the function of the Infinitive. Translate the sentences
- •10. Translate the sentences paying attention to the Infinitive
- •11. Translate the sentences with split infinitive
- •11. Translate the sentences with the for- phrases
- •12. Home reading
- •13. What do you think of the following?
- •1. Read the text what to do with the collected data
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Phonetic drill.
- •5. Prepositional phrasal verbs.
- •6. Word formation (Different ways to construct the words)
- •6.1 Translate the following words with negative suffixes and prefixes
- •6.2 Translate the following sentences with the italicized words
- •13. Translate the sentences with the sUbjective infinitive construction
- •Self-Study
- •14. Translate the sentences
- •15. Are you sure you remember the words of your active vocabulary?
- •Environment
- •9. Express your opinion on the following
- •10. Are you sure you remember the words of your active vocabulary?
- •Advertisement
- •1. Read the text what language to use for conveying success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •_________________________________________________Lesson 13. What language to use for conveyimg success
- •4. Phonetic Test.
- •5. Ask questions so that the sentences below could be answers
- •6. Prepositional phrasal verbs
- •9.2 What do the italicized words mean? Explain them in the most detailed manner
- •9.3 Discuss the information from the extract with your partner.
- •11. Translate the following sentences paying attention to the forms and functions of the gerund
- •12. Translate the following sentences paying attention to the gerund phrases
- •_________________________________________________Lesson 13. What language to use for conveyimg success
- •15. Analyze the functions of the participles
- •16. Read and translate the following sentences explaining the functions of words ending in -ing
- •Self-Study
- •17. Translate the sentences.
- •18. Translate the following sentences into English
- •1. Read the text the executive summary
- •If they don’t understand it at first,
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •8. Read the words, paying attention to different pronunciation of letters ch
- •9. Word formation
- •10. Speaking Practice. Business Practices.
- •10.1 Read the following words of a practitioner and express your own opinion on the kind of Summary you may use in your Business plan.
- •10.2 Read and discuss the following with your partner
- •11. Home reading
- •12. Analyze and translate the sentences
- •13. Analyze and translate the sentences
- •Self-Study
- •14. Translate the sentences
- •15. Check yourself.
- •16. Compile as many words as you know with the letters of the word demographics
- •17. Read the following proverbs and find their Russian equivalents. In what situations can you use them? Make your own situations.
- •1. Read the text the evaluation of industry
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Test your own attention. Find English equivalents in the text
- •5. Make up sentences with the given above word combinations
- •6. Complete the sentences with the information from the text
- •7. Phonetic Test.
- •8. Prepositional phrasal verbs
- •10.3 What is your opinion of the following?
- •10.4 Read the text and underline the main concerns of the environmentalists. Discuss them with your partner. Explain the italisized phrase in the most detailed manner
- •11. Modal verbs with perfect infinitive.
- •12. Should, would
- •13. Should ought need
- •14. Translate the sentences into English
- •15. Would
- •Self-Study
- •16. Translate the sentences into English in a written form
- •1. Read the text managErial issues
- •2. Key vocabulary / expressions
- •3. Read the words paying attention to different pronunciation of letter c and t. Translate the words
- •4. Prepositional phrasal verbs
- •5.2 Read and say what you think of public relations.
- •5.3 Read the following definitions. Discuss the difference between these two notions with your partner
- •5.4 Topics to discuss in dialogs
- •5.5 Discuss the topic “My Future Speciality” with your partner using also the words
- •Self-Study
- •7. Translate the following sentences paying attention to grammar structures used in them:
- •8. Home reading. Read the text on pages 151-155. Competition test.
- •9. Give a good translation of the extract below.
- •10. Translate the sentences into English.
9. Word formation
Analyze the suffixes and translate the words. Add more from the text
-ness: weakness, competitiveness, readiness, happiness, eagerness, mightiness
__________________________________________________________
-ment: investment, management, deployment, requirement, development
__________________________________________________________
-tion: evaluation, position, destination, competition, direction, information
__________________________________________________________
10. Speaking Practice. Business Practices.
10.1 Read the following words of a practitioner and express your own opinion on the kind of Summary you may use in your Business plan.
“A good Executive Summary gives me a sense of why this is an interesting venture. I look for a very clear statement of their long-term mission, an overview of the people, the technology, and the fit to market. Answer these questions: “What
__________________________________________________________________________Lesson 14. THE EXECUTIVE SUMMARY
is it? Who’s going to build it? Why will anyone buy it?” if to paraphrase the movie Field of Dreams, we want to know, “if we fund it, will they (buyers) come?”
Ann Winblad, Venture Capitalist
10.2 Read and discuss the following with your partner
“What I’m looking for in a business plan is vision, passion, and experience. The entrepreneur with a dream is the one who makes it happen, but you also need experience. The best team for retail is two people: one with the vision, who’s creative and knows how to select product resulting in a clearly differentiated and focused concept, and the one who knows operations, who can evaluate, develop, and manage people.”
Nancy Glaser, Venture Capitalist
10.3 Imagine that you are making a business plan for your own company. How can you give the reader confidence in your competitiveness in the sphere of your activities? You may use the previous texts if you need.
11. Home reading
To enlarge your knowledge we recommend Supplementary texts on pages 143-148.
Essential grammar (See essential Grammar Appendix)
OBJECTIVE PARTICIPLE CONSTRUCTION
12. Analyze and translate the sentences
1. I saw him working with the focus group.
2. They observed us making informational interviewing.
3. I found him writing Marketing Section of Business Plan.
4. We saw the widget tested.
5. We watched the new car being examined.
6. I want the data of my market research discussed.
7. I want to discuss the data of my market research.
8. I have the results of my observations published.
9. I have published the results of my observations.
10. We want our translations corrected.
11. We want to correct our translation.
12. He wished these ATM machines widely used by the people.
13. She got her photo taken.
14. He got the engine of his car examined.
15. He examined his car.
ABSOLUTE PARTICIPLE CONSTRUCTION.