4. Прочтите и выучите следующий диалог: At the Exhibition

• Good morning, Mr. Somov.

• Good morning, Mr. Charma. I’m glad to see you. Have you been to our pavilion?

• Yes, we’ve just seen your display. It’s wonderful. Your latest models of agricultural equipment are particularly good.

• Have you seen them in operation?

• Yes, we have. Does the equipment go to export?

• Yes, we’ve sold it to many companies.

• Your agricultural equipment meets our requirements. Our government pays much attention to the development of the agricultural sector of our economy so the demand for the equipment will be high.

• Fine. If you are really interested in our equipment we can set up a joint venture for the production of agricultural equipment in your country. It’ll be mutually beneficial.

• An excellent idea!

• Then let’s continue our talks in the Director’s office and discuss the matter in detail there.

agricultural equipment - сельскохозяйственное

оборудование

to go for export - идти на экспорт

to pay attention to - уделять внимание

sector of economy - сектор экономики

to set up - создавать, организовывать

mutually beneficial - взаимовыгодный

in detail - подробно, в деталях

Тема 6.

1. Прочтите и переведите текст. Retailing

Retailing is selling goods and services to the ultimate consumer. Thus, the, retailer is the most expensive link in the chain of distribution. Being middlemen, they make their profit by charging the customer 25 to 100 percent more than the price they paid for the item.

The retailers operate through stores, mail-order houses, vending machine operators. There are different types of retail stores: department stores, discount houses, cooperatives, single line retailers. The major part (over 95 per cent) of retail establishments concentrate on a single line of merchandise for example, food, hardware, etc. But nowadays there is a trend for many single line stores to take on a greater variety of supplies.

The retailer performs many necessary functions. First, he may provide a convenient location. Second, he often guarantees and services the merchandise he sells. Third, the retailer helps to promote the product through displays, advertising or sales people. Fourth, the retailer can finance the customer by extending credit. Also the retailer stores the goods in his outlet by having goods available.

2. Выпишите новые слова и выражения и выучите их. New words and expressions:

retailing - розничная продажа

ultimate consumer - конечный потребитель

link - звено, связь

mail-order house - посылторг

vending machine operator - оператор торговых

автоматических машин

discount house - магазин с относительно

низкими ценами на товары

cooperative - кооператив

single line retailer - торговец, продающий

какой-либо один товар

to perform functions - выполнять функции

extending credit - длительный кредит

outlet - рынок сбыта,

торговая точка

discount - скидка