3. Дайте ответы на следующие вопросы:

1. What is retailing?

2. What are four different types of retail stores?

3. What are at least two types of retailing that do not include the use of a store?

4. In what way does a retailer serve a customer?

5. In what way does a retailer serve a manufacturer?

6. Which per cent of the price of the goods sold goes to the retailer?

7. What is the trend with a single line retailer now?

4. Прочтите и переведите следующий диалог: What Makes a Good Manager?

• One hears over and over again that what a modern enterprise needs is a good manager. What do you think of the problem?

• The importance of a good manager can’t be overestimated.

• What do you think makes a good manager?

• First of all high standards of professional knowledge and personal conduct.

• What personal traits must a good manager have?

• A good manager must be flexible, must have confidence in himself and others, and keep a sense of proportion. Besides, he must have leading ability.

• I see, and what professional skills should managers have?

• Managers must know how to set goals and how to achieve them, how to divide work and how to coordinate the activities of individuals. They must know how to take corrective actions if the organization is not progressing towards its goals.

• Management is often called the art of getting things done through people. What’s your point of view on the essence of management?

• The essence of management is to create an environment where individuals, working together, can perform effectively and efficiently. Nowadays managers must be more skilled in handling people.

• Yes, managers must understand that human resources are a very important part of any business. The manager’s job is very interesting, isn’t it?

• Yes, and given the opportunity I would choose the same career again.

to overestimate - переоценивать

standard - стандарт

professional knowledge - профессиональные знания

personal conduct - личное поведение

trait - черта характера

flexible - гибкий

confidence - уверенность

sense of proportion - чувство меры

leading ability - способность руководить

to set a goal - ставить задачу

to coordinate activities - координировать

деятельность

to progress - продвигаться

essence - суть, сущность

environment - окружающая среда

effectively - эффективно

efficiently - грамотно, со знанием дела

skilled - опытный,

квалифицированный

to handle people - обращаться с людьми

human resources - людские ресурсы

Тема 7.

1. Прочтите и переведите следующий текст.

International business

The international corporation or global company has its origin. Usually it is the outgrowth of the great trading companies of the 17th and 18th centuries. In 1811 a New York statute said corporations could be created by the filing of documents. After that it became a matter of bureaucratic operations to become a corporation. By 1850 it was a very common thing in the United States and was under general statute in European countries as well. Since that time the corporate movement began. As the jet plane, satellite communications and computers began, it became possible for a company to control business in all the world.

The growth of international corporate operations is faster than the economic growth of the industrialized nations. There are some projects which predict that within a generation almost a half of the free words production will be internationalized.

This trend for internationalism presupposes some benefits such as new jobs, higher living standards and the closing of the gaps between people-economic, educational and technological. At the same time serious questions can be asked. Is it the most efficient way to use world researches? Can the international corporation be the best force for a better world? Is it politically stronger than government? Can it take care of the self interest and competitiveness on behalf of the greatest good? And in what way can the global company work toward easing the world’s crises - monetary, political, energy and food?