Английский

1.Look through text 1 and find the English equivalents of the following word-combinations.

поток туристов; работы, связанныe с путешествиями; сезонный; канцелярская работа; альпинизм; сопровождать группы; гид, работающий в пределах штата; гид, специализирующийся на экскурсиях по историческим местам; определенный маршрут; все больше и больше; заработать круглую сумму; управление отелем; дополнительное преимущество; личностные качества; проявляющие интерес к путешествиям; получать щедрое угощение.

2.Read text 1, make up a plan of it.

3.Translate text 1.

Text 1

CAREERS IN TOURISM

The travel and tourism industry is growing very fast. Today more people look for quality vacations where they can relax and also do something new and interesting. Unless tourist traffic grew, travel-re- lated jobs would not increase. These relate to various related services facilitating travel, such as travel agencies, banking, hotels, guides, air-

, limitedlinestoandtheother services. Some

tourist season from September to March but others are permanent in nature. Travel-related jobs are best suited for individuals who enjoy meeting people and make them comfortable. They are for those who like adventure and travelling. True, some are desk jobs, but even these jobs entail understanding the needs of the traveller and making the

best arrangements possible for him.

in offices, at the airl Some of the areas where careers can be made are described here:

TRAVEL AGENCIES: Without travel agencies travelling would be impossible. They require that travel agents deal with customers, guide them. Travel agencies plan holidays and finally offer tickets for the best routes. They also help in foreign exchange and visas. The requirements are a pleasing personality and the ability to deal with customers. It is desirable that travel agents possess knowledge of destinations.

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TOUR OPERATORS: There are many companies operating tours for the domestic as well as the international tourists. Some may be for the usual destinations like hill stations but others are for unusual activities like river rafting, gliding, rock climbing and camping. Tour operators need people for selling the concept and then to accompany the groups to the destinations. Again, the qualities required are a pleasing and outgoing personality, knowledge of the activities and often participation in them with the tourists. A person hoping to work with a tour operator must be able to travel with the groups and know people at the destinations to make the tours pleasant for the client.

TOURIST GUIDES: Three categories of tourist guides are known to be regional, state level and monument guides. The best guides and those who are in demand are those who are able to get the maximum advantage for the tourists. It is required that guides be in touch with foreign agencies. A fixed itinerary is offered and guides take the groups to those areas, which they are familiar with. Apart from the activities mentioned above, wildlife safaris are also becoming increasingly popular. If a guide understands the foreign tourist and his needs, he will be able to earn a round sum.

HOLIDAYS CONSULTANTS: This is a new concept, the idea is that the tourist gets all the details of travel and itineraries from one source. The holidays consultant will sell the holidays, plan out the itineraries and help in travel plans, and arrange for ticketing and other details as well. It is essential that holidays consultants know the destinations and the activities available.

AIRLINES: Airlines require people for ground as well as flight duties. On the ground the duties are

airports and for checking and managing flights. A course in travel or a qualification on hotel management helps to get in. Particular jobs that provide useful knowledge include those of ticket agent and reservations agent for the airlines. Airlines also require air hostesses and stewards for flights. The jobs are glamorous and afford the possibility of travelling to exciting destinations. Free tickets for the family offered by some airlines are an added advantage.

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BANKS: Foreign banks and dealers in foreign exchange demand that people assist their clients in their travel requirements. The idea is to provide services under one roof. The bank helps in hotel booking, ticketing and all travel-related services. The jobs expected from the person may sometimes be more than travel-related, since a personal touch is added to make the traveller feel at home. For the adventurous and the travel-minded, there are a lot of avenues that could be explored.

CAREERS IN HOTEL MANAGEMENT: With hotels coming up in record numbers to cater to the ever growing domestic and international travellers, the demand for trained professionals has multiplied in the industry.

The people who write about travel also receive lavish treatment from the tourist industry. There are relatively few travel writers, but they play an important part in publicizing the industry. Without them it would be impracticable to promote the tourist industry. There is a small industry involved in writing and publishing guide-books.

Notes:
to sell the concept	продавать путевки через посредников
to sell the holidays	продавать путевки отпускникам

4.Answer the questions.

1)What is the common feature of all jobs in tourism?

2)What is the range of activities of travel agencies?

3)What traits must travel agents possess?

4)What are the main functions of tour operators?

5)What are the categories of tourist guides?

6)What qualities do guides need?

7)What does the job of holidays consultants involve?

8)What jobs do airlines require?

9)What services do banks provide for their clients?

10)Why do travel writers receive lavish treatment?

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5. Complete the dialogue.

—As far as I know the range of travel-related jobs is very high. Tell me, please, what is the common feature of all jobs in tourism.

—It’s interesting to know what are the basic jobs in tourism.

—I wonder what is the range of activities of travel agencies.

—What ... ?

—How many ... ?

—And what jobs do airlines require, I wonder?

—Tell me, please, what ... .

—What services do banks provide for their clients?

—In what ways is the tourist industry promoted?

—Travel-related jobs are best suited for ... .

—I think they are ...

—They plan holidays, ...

—I suppose tour operators need people for selling the concept and then to accompany the groups to the destinations.

—To my mind, there are three categories of tourist guides: ...,

..., and ... ... .

—In my opinion, they require ...

—The holidays consultants sell the holidays, plan out the itineraries and help in travel plans, and arrange for ticketing and other details as well.

—As a matter of fact, they help in ... .

—As far as I know, there are ... .

6.Act out:

1)You work for the World Tourism Organisation in London. You are giving an interview to a correspondent. The interview is devoted to tourism jobs.

2)You are discussing tourism jobs with your friend.

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7.Topics for Oral Compositions.

1)The main jobs in tourism.

2)The common features of all jobs in tourism.

3)Tourism jobs, which are very attractive to you.

8.Scan text 2 and do the tasks below.

Text 2

Unless air travel developed and wealth increased, the increase in leisure would be impossible. Throughout the world, hours of work have declined. The working week has become shorter. The number of public holidays and the amount of paid leave have increased. Like most service industries, tourism is labour-intensive. The range of tourism jobs is very high. Many people are involved in public relations. If there were no specialists involved in public relations, it would be difficult to promote tourism.

Public Relations (PR) is often confused with advertising. It is, however, a distinct branch of communication and involves informing and educating the public about the activities or philosophy of an organization. Some companies have their own PR departments, while others appoint consultants or agencies specializing in the job. The keyword is communicating the company’s point of view to various target groups, in an effective manner in order that a favourable impression should be formed. PR is, thus, a powerful management function and a serious business activity. It does not mean merely building relations with different groups.

The importance of PR is growing by the day. Both tour operators and travel agencies have realized that advertising must be supplemented with an effective PR. This helps in keeping close to the customer to satisfy needs and anticipate changes in customer demand. Many companies have recently launched customer clubs through which they keep in contact with their customers, take their advice and inform them about services. A happy customer will most likely make repeated purchases, so an effective PR makes a good business sense too. It is a means to win customer loyalty.

The functions of PR can be described as follows:

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a) Press Relations: One objective of the PR manager is to ensure that the company get written about favourably in the press. For this, relations with media correspondents have to be maintained. They have to be provided with information and handouts.

necessaryb) Communicationsthat customers know what

they are doing in the company or plan to do in the future. Misunderstandings may otherwise arise which may affect the business in the long run.

c) Lobbying: Effective PR can influence public policy. An important function of the PR professional is to maintain close relations and convince influential people in various walks of life.

d) Counselling: Doubts have to be removed from the minds of people through meetings and counselling, which will help keep a direct contact and not let doubts remain which may have an adverse impact on the company.

Notes:

keyword — ключевое слово

to confuse — спутывать, смешивать

to appoint — назначать, определять

target group — целевая группа

to satisfy the needs — удовлетворять потребности, отвечать требованиям

to anticipate — предвидеть

to launch — открывать (клуб)

to convince — убеждать

impact — влияние

9.Headline the text.

10.Give an annotation of the text.

11.Answer the questions.

1)What do Public Relations involve?

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2)What is the keyword of PR?

3)What are the functions of PR?

4)What does each function mean?

12.Render into English.

Диапазон профессий, нужных в индустрии туризма, очень велик. Это профессии, имеющие отношение к сфере обслуживания в отелях, авиакомпаниях, турагенствах, банках и т.д. Основной чертой всех, кто работает в сфере туризма, является общение с людьми. Поэтому тот, кто хочет работать в сфере туризма, должен иметь легкий, уживчивый характер. Действительно, без турагенств отправиться в путешествие было бы невозможно. Турагенты планируют ваши отпуска и предлагают путевки в лучшие туры. Существуют консультанты, которые дают необходимые рекомендации по приобретению билетов, выбору маршрутов. Очень трудна, но интересна работа гидов, которые должны хорошо знать не только историю страны, но и все достопримеча- тельности и уметь интересно рассказать о них. Современным банкам также необходимы люди, которые могут оказать помощь своим клиентам в бронировании отелей и покупке билетов. Вот некоторые аспекты профессий в туризме. Туризм создает огромное количество рабочих мест, особенно во время сезона.

	Word List
1. appointment	свидание, условленная встреча
to make an appointment	назначить встречу
syn.: to fit in
to keep an appointment	прийти в назначенное место или время
to cancel an appointment	отменить встречу
to work by appointment	работать по «записи» (т.е. необходимо
	предварительно назначить встречу)
2. employment agency	агентство по трудоустройству
3. receptionist	секретарь в приемной
4. to counsel [ kaunsl]´	давать совет, рекомендовать
counselor	консультант (служащий агентства,
	который дает советы и рекомендации)

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5.	rìsumì [ rezju:mei]´	резюме
	syn.: curriculum vitae
6. occupation syn.: trade,		занятие; род занятий, профессия
	business, profession
7. position syn.: post		положение, должность
8. job syn.: work,		работа
	employment
	job qualification	профессиональные качества
9. to employ syn.: to hire		предоставлять работу, нанимать
	employer [imp loi´ q]	работодатель, наниматель
	employee [emploi i:]´	служащий
10.	responsibility	обязанность, ответственность
	syn.: duty
11.	salary	заработная плата
	syn.: wages, pay, earnings
12.	bonus	премия
13.	to apply	обращаться
	(to smb. for smth.)
	application	заявление
	applicant	претендент, кандидат
14.	reference	отзыв, рекомендация
15.	skill	умение, квалификация, искусство,
		мастерство
16.	qualified	квалифицированный, опытный
	syn.: skilled, experienced
17.	staff syn.: personnel	штат сотрудников
	[pq:sq nel]´
18.	diary	дневник, календарная записная книжка
19.	to drop in	зайти, заглянуть

Phonetics

1.Read the words paying attention to the sounds.

[kw] — quality, qualification, quickly, quantity

[k]— counsel, curriculum, carry, applicant, occupation, application, call, cancel, convenient

[s]— reference, agency, office, receptionist

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[G] — job, wages, join, agent

[S] — position, application, should, ship [au] — counsel, count, account

Work at the words

1. Read and translate the words and their derivatives. to apply — application — applicant — applicable

to employ — employment — unemployment — employer — employee

to respond — response — responsibility — responsible to counsel — counselor

to appoint — appointment

to qualify — qualifier — qualification

to receive — reception — receptionist — receptive — receptivity

2. Read the words and find the odd-one-out. wages — salary — earnings — bonus — pay job — trade — work — employment

occupation — trade — position — business — profession

skilled — competent — trained — qualified — educated — masterful — experienced

receptionist — reservationist — manager — airman — agency — driver — waiter — counselor

post — work — position — skill

staff — personnel — person — establishment

3. Make up word-combinations and translate them.

to apply			diary
to make an appointment	by		appointment
to cancel	with	a/an	reference
to work	for		reesumee
to write	to		curriculum vitae
to consult			counselor
			job
			nonskilled position

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4.Choose the right word.

job — position — occupation — post

1)He was unemployed doing only odd... ... .

2)Knitting is a useful... ... for long winter evenings.

3)This aid is for those who have a ... in our company.

4)He had a hard ... ... painting the car.

5.Match the words with the definitions.

tip

bonus salary wages

commission

a)money added to pay, usually as a reward for good work;

b)money earned as a proportion of the goods or services sold by an individual;

c)money paid every month, but referred to as annual earnings paid to professional and managerial staff;

d)money paid to a manual worker, usually calculated hourly and paid weekly;

e)a small sum of money given to reward the services of people like waiters or taxi drivers.

Work at your Grammar

1.Open the brackets putting the verbs in the right tenses.

1)If you (ask) a counselor, he will tell you what to do.

2)She is going to visit some friends in Paris, when she (have) free time.

3)Don’t interrupt them if they (work).

4)If you call on in an hour, he (be) free.

5)Apply to our local representative as soon as you (have) any problems.

2.Open the brackets putting the verbs in the right forms.

1)If I had more money, I (spend) the summer in the South of France, but unfortunately I have to stay here.

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