II.Answer the questions:
1.What is the backbone of the US society? Why?
2.Can we say that the US new collars are the middle class? Prove your point.
3.Compare the US new collar class with yuppies.
4.What is the backbone of an economically-developed society?
5.What is the backbone of our society?
6.Is there a class similar to the new collars in this country?
7.Is the term “yuppie” used in Russia? Who is it appl ied to?
8.Would you agree that Russian yuppies can become the backbone of the society?
9.Speak about Young Urban Professionals in Russia.
10.Why is the middle class so important?
11.What are the characteristic features of middle class in Russia?
12.What can you say about classes in modern Russia?
13.Does our society differ from the society of your grandparents’ time?
14.Do your values differ from those of your parents?
15.Can you say that all people in this country have equal opportunities?
16.What groups are people divided in our society into?
17.Is there any difference in the language of people from different social groups?
18.What problems does the society face on its way to market economy?
19.What does the prosperity of the country depend on?
20.What primary decisions would you make if you were Prime Minister of the
Russian Federation?
21.What primary decisions would you make if you were:
a)minister of healthcare and social development?
b)minister of economic development?
c)minister of education and science?
d)finance minister?
e)minister of culture?
f)minister of sport, tourism and youth policy?
22.How does education influence the social status of a person?
23.How can you describe the profile of your generation?
11
24.How can you explain the term «social mobility»?
III.Make up your own story, using the following texts and exercises:
1.«World of Work»:
1)Exercise 18 a), p.113-114. Yuppies.
2)Text B, p.136-137. The New-Collar Class.
2.Read with pleasure: Английский язык: Учебное пособие по домашнему чтению / Cост.: Е.А.Боровых, Ю.С.Гурьевских; УрСЭИ АТиСО. – Челябинск, 2006.
Раздел II, p. 17. Stratification in British society.
3.Articles from periodicals.
4.The International Labour Organization
I.Learn the words and expressions
1. |
adopt |
принимать |
2. |
advice |
совет |
3. |
assistance |
помощь |
4. |
award |
награждать, присуждать |
5. |
ban |
запрещать |
6. |
cause |
дело |
7. |
challenge |
вызов, сложная проблема |
8. |
consequence |
последствие |
9. |
contain |
содержать, включать |
10.contribute |
вносить вклад |
|
11.declare |
заявлять |
|
12.deteriorate |
ухудшаться |
|
13.dignity |
достоинство |
|
14.emerge |
появляться, возникать |
|
15.ensure |
обеспечивать |
|
16.equal |
равный |
|
17.executive council |
исполнительный совет |
|
18.fair |
ярмарка; честный, справедливый |
|
19.feature |
черта, особенность |
|
20.goal |
цель |
|
21.governing body |
правящий орган |
|
22.headquarters |
главное управление, центр; главный |
|
|
|
офис |
23.health |
здоровье |
|
24.human being |
человек |
|
25.increase |
возрастать, увеличивать() |
|
26.International Labour |
Международная Организация Труда |
|
|
Organization (ILO) |
(МОТ) |
27.issue |
вопрос, проблема |
|
12
28.joint |
совместный |
29.lay-off |
увольнение из-за отсутствия работы |
30.material well-being |
материальное благосостояние |
31.means |
средства |
32.measure |
мера |
33.permanent |
постоянный |
34.policy |
политика |
35.poverty |
бедность |
36.predict |
предсказывать |
37.proclaim |
провозглашать |
38.prosperity |
процветание |
39.provision |
обеспечение |
40.pursue a policy |
проводить политику |
41.reduction |
снижение, уменьшение |
42.safety |
безопасность |
43.social justice |
социальная справедливость |
44.spiritual development |
духовное развитие |
45.spread |
распространять(ся) |
46.sufficient |
достаточный |
47.tense |
напряжённый |
48.trade union |
профсоюз |
49.transition |
переход |
50.unemployment |
безработица |
51.urgent |
срочный |
II.Answer the questions
1.When was the ILO founded?
2.What was the aim of founding the ILO?
3.What is a unique feature of its structure?
4.What is the International Labour Organization composed of?
5.What are the primary goals of the ILO today?
6.Here are four strategic objectives of the ILO. How would you put them in the order of importance?
Create greater opportunities for women and men to decent employment and income.
Promote and realize standards and fundamental principles and rights at work.
Strengthen tripartism and social dialogue.
Enhance the coverage and effectiveness of social protection for all.
7.What does the ILO Constitution declare as the basis of universal and lasting peace?
13
8.When was the ILO awarded the Nobel Peace Prize?
9.What conditions are necessary for promoting opportunities for women and men to obtain decent and productive work?
10.ILO efforts are directed essentially towards the protection of basic human rights, aren’t they?
11.What does the Declaration of 1944 proclaim? 12.What does a major part of the ILO’s work include? 13.What fields does the ILO work in?
14.What is the governing body of the ILO?
15.Where is its secretariat based?
16.What is the number of ILO member countries now? 17.Is Russia a member country of the ILO?
18.How has the employment situation changed lately?
19.What task is considered as the primary challenge in many countries of the world?
20.What is ILO research intended to?
21.What are the activities of the International Labour Conference? 22.What languages are used in LABOURDOC Database?
III. Use the following texts and exercises while preparing your stories, reports, dialogues on the problems of ILO.
1.«World of Work»
1)Unit 7, text B, p.395-396. The International Labour Organization.
2)Unit 7, exercise 2, p.397.
3)Unit 7, exercise 3, p.397-398.
4)Unit 7, exercise 4, p. 398-399.
5)Unit 7, Exercise 5, p.399.
2.Read with pleasure: Английский язык: Учебное пособие по домашнему чтению / Cост.: Е.А.Боровых, Ю.С.Гурьевских; УрСЭИ АТиСО. – Челябинск, 2006.
Раздел V, p. 31. Youth Unemployment at All Time is High.
3.Enjoy your English: Дидактические материалы по английскому языку для аудиторной работы / Сост.: О.Н. Бурлакова, О.В.Савельева; УрСЭИ АТиСО. – Челябинск, 2006.- Часть II.
Unit 5, p.30, ex. 5.2. The ILO Structure.
3.http://www.ilo.org/global/about-the-ilo/lang--en/index.htm
Разделы «About the ILO» и «Fields of Action»
14
5.Trade Unions
I.Learn the words and expressions
1. |
accident |
несчастный случай |
2. |
aim |
цель, стремление |
3. |
benefit |
пособие |
|
social security benefit |
пособие по социальному обеспечению |
|
unemployment benefit |
пособие по безработице |
4. |
collective bargaining |
коллективный договор |
|
(agreement) |
|
5. |
combine |
объединять (ся) |
6. |
considerable |
значительный |
7. |
cover |
покрывать |
8. |
defence |
защита |
9. |
definition |
определение |
10.elect |
выбирать, избирать |
|
11.employment |
занятость |
|
12.executive power |
исполнительная власть |
|
13.experience |
опыт |
|
14.fair |
честный, справедливый |
|
15.fund |
фонд; капитал |
|
16.health insurance |
медицинское страхование |
|
17.influence |
влияние; влиять |
|
18.law |
закон, право |
|
19.legal |
законный, легальный |
|
20.legislation |
законодательство |
|
21.negotiations |
переговоры |
|
22.objective |
цель, стремление |
|
23.obligatory |
обязательный |
|
24.pay rise |
повышение зарплаты |
|
25.provide |
обеспечивать; предоставлять, давать |
|
26.purpose |
цель |
|
27.security |
гарантия, обеспечение |
|
|
social security |
социальное обеспечение |
|
security of employment |
гарантия занятости |
28.self-government |
самоуправление |
|
29.social services |
система социального обеспечения |
|
30.strike |
забастовка |
|
|
to be on strike |
бастовать |
|
to go on strike |
объявить забастовку |
31.surplus value |
прибавочная стоимость |
|
32.terms |
условия соглашения, договор |
|
33.trade |
профессия, ремесло, занятие |
|
34.trade union dues |
профсоюзные взносы |
|
15
35.trade union movement |
профсоюзное движение |
36.treaty |
договор |
37.undertake |
предпринимать |
38.union |
союз, профсоюз |
affiliated union |
профсоюз, входящий в объединение |
|
профсоюзов |
craft union |
отраслевой профсоюз |
industrial union |
производственный профсоюз |
labour union |
профсоюз |
trade union |
профсоюз |
•to join the union |
вступать в профсоюз |
I.Answer the questions
1.What is the purpose of a trade union?
2.How can trade unions achieve their aims?
3.What benefits do all trade unions offer?
4.Do members of trade unions have to pay trade-union dues?
5.What do these dues cover?
6.Is membership of a trade union obligatory?
7.Do all employers encourage their staff to join trade unions?
8.What do you know about British Trade Unions?
9.When were the first British trade unions formed?
10.When did they become legal?
11.Does every member of a trade union pay a small sum of money each week or each month?
12.Every member of a trade union is free to join any political party, isn’t he? 13.What problems do British trade unions deal with at present?
14.What ten main objectives has the Trade Union Congress (TUC) distinguished?
15.The role of trade unions in a market-economy society is considerable, isn’t it? 16.What do collective agreements usually state?
17.In what ways do trade unions try to influence the government? 18.Is legislation on trade unions linked with labour law? 19.What are the basic rights of Russian trade unions?
16
20.What is the strategy of Russian trade unions based on? 21.What are the main objectives of Russian trade unions?
22.What reasons can you think of for and against joining a trade union? 23.Is there a trade union organization at your Institute?
24.What are the objectives of your students’ trade union?
III. Use the following texts and exercises while preparing your stories, reports, dialogues on the problems of trade unions.
1.«World of Work»:
1)Unit 7, exercise 17 a), p.429-430. Trade Unions.
2)Unit 7, exercise 17 b), p.430-431.
3)Unit 7, exercise 18 a), p.431-432. The Place and Role of the 1996 Law on Trade Unions.
4)Unit 7, exercise 19 a), p.433-434. New Trade Union Leader.
3.Trade Unions. Профсоюзы: сборник учебно-методических материалов. Сост. Н.В. Маврина, УрСЭИ АТиСО. / Челябинск, 2007.
1)Unit 3, p.9. Aims and Functions of Trade Unions.
2)Unit 5, p.19, ex5. ФНПР.
4.Enjoy your English: Дидактические материалы по английскому языку для аудиторной работы / Сост.: О.Н. Бурлакова, О.В.Савельева; УрСЭИ АТиСО. – Челябинск, 2006.- Часть II.
Unit 6, p.34, ex. 6.2.
6.Marketing
I. Learn the words and expressions |
|
|
1. |
brand |
торговая марка, сорт, качество |
2. |
achieve |
достичь |
3. |
advertising |
реклама |
4. |
to assess |
оценивать |
5. |
attractive |
привлекательный |
6. |
average |
средний |
7. |
channel of distribution |
канал сбыта |
8. |
charge the price |
назначать цену |
9. |
consume |
потреблять |
|
consumer |
потребитель |
|
consumption |
потребление |
10.competitor |
конкурент |
|
11.create |
создавать, творить |
|
12.customer |
клиент, покупатель |
|
13.decrease |
снижать |
|
14.determine |
определить |
|
15.effort |
усилие |
|
17
16.enter the market |
войти на рынок |
17.establish |
устанавливать |
18.evaluate |
оценивать |
19.exhibition |
выставка |
20.expand |
расширить |
21.expenses |
затраты, издержки |
at the expense of |
за счет чего-либо |
22.explore |
исследовать |
23.improve |
улучшать |
24.include |
включать, содержать в себе |
25.involve |
включать в себя, вовлекать |
26.item |
предмет, пункт, вопрос |
27.major |
главный |
28.manufacturer |
производитель |
29.market research |
маркетинговое исследование |
30.marketing mix |
рыночный ассортимент, |
|
структура рынка |
31.movement |
движение |
32.negotiate |
вести переговоры |
33.objective |
цель |
34.opportunity |
возможность |
35.option |
выбор |
36.order |
заказ |
37.overhead costs |
накладные расходы |
38.penetration |
проникновение |
39.placement |
размещение |
40.powerful |
мощный, сильный |
41.price |
цена |
42.profit |
прибыль |
43.promotion |
продвижение |
44.purchase |
покупка |
45.purpose |
намерение, цель |
46.quality |
качество |
47.quantity |
количество |
48.reduce |
сократить, уменьшать |
49.refer (to) |
относиться (к) |
50.retailer |
розничный продавец |
51.satisfy |
удовлетворить |
52.storage |
хранение |
53.volume |
объем |
54.wholesale |
оптовая торговля |
wholesaler |
оптовый продавец |
55.yield |
количество; доход |
18
II.Answer the questions
1.What is marketing and what is its place in business?
2.What is the origin of the term "marketing"?
3.What is the purpose of marketing?
4.What are the four principle elements of marketing?
5.What is marketing mix?
6.Characterize each of these four elements (the four P’s).
7.What pricing options may a company take?
8.What is the common channel of distribution?
9.What is the difference between wholesalers and retailers?
10.What is marketing research used for?
11.What is the goal of marketing research?
12.What does marketing research involve? 13.Why is forecasting so important in business?
14.How do changes in production affect living standards?
15.What are the ways of improving profits?
16.Do you think all the ways of increasing profits are equally effective? 17.How can profits be improved?
18.What factors affect selling prices?
19.How can sales volume be increased?
20.What do direct costs consist of?
21.How are costs of supporting business called?
22.Why is getting the appropriate sales mix so important?
23.What skills are of the most use for a specialist in marketing?
24.Would you like to work in a marketing department of a big enterprise?
III. Use the following texts and exercises while preparing your stories, reports,
dialogues on marketing problems.
1.«World of Work»:
1)Unit 6, text A, p.324. Marketing Strategies.
2)Unit 6, text В, р. 327. Ways of improving profits.
3)Unit 6, ex. 1, p. 338. Statements about the role of marketing.
4)Unit 6, ex. 13, p. 352. Mars' penetration in theRussian market.
5)Unit 6, test 6, text A, p. 381 a) Global market Leadership.
2.«Английский язык для бакалавров».
Раздел 5, c.107. Marketing Strategies.
19
7. Advertising
I. Learn the words and expressions |
|
|
1. |
absorb ideas |
поглощать идеи |
2. |
achieve the results |
добиваться результатов |
3. |
addition |
добавление |
4. |
advertising campaign |
рекламная кампания |
5. |
announcement |
объявление, сообщение |
6. |
appeal (to) |
обращаться, быть привлекательным |
7. |
assist sales |
способствовать продаже |
8. |
attractive |
привлекательный |
9. |
aware |
знающий, осведомлённый |
|
be aware |
знать, быть в курсе |
10.billboard |
рекламный щит |
|
11.by means of |
с помощью |
|
12.competitive |
конкурентоспособный |
|
13.consist of |
состоять из |
|
14.consumer |
потребитель |
|
|
consumption |
потребление |
15.cover the added costs |
покрыть добавочные затраты |
|
16.decline |
снижаться, падать |
|
17.domestic market |
внутренний рынок |
|
18.executive |
служащий, руководитель |
|
19.exist |
существовать |
|
20.experience |
опыт |
|
21.free |
зд. бесплатный |
|
22.generate |
порождать, производить |
|
23.goal |
цель |
|
24.identify |
распознавать, узнавать |
|
25.improve |
улучшать |
|
26.leaflet |
листовка |
|
27.a major benefit |
главное преимущество |
|
28.magazine |
журнал |
|
29.mass media |
средства массовой информации |
|
30.matter |
иметь значение |
|
31.mean |
значить, иметь ввиду |
|
32.non-profit organization |
некоммерческая организация |
|
33.persuasion |
убеждение |
|
34.prefer |
предпочитать |
|
35.prevail |
преобладать, превалировать |
|
36.rely (on) |
полагаться (на) |
|
37.reflect |
отражать |
|
38.require |
требовать |
|
39.run (the ad campaign runs) |
проходить |
|
40.save |
экономить |
|
20