MAIN BODY |
|
background information |
Right. First of all just a few words about |
|
the history of the company. |
problem |
Now for the main problem. There is an |
|
essential difference between… |
possibilities |
Turning now to the possibilities open to |
|
the company, I must say that... |
proposal |
Next we come to our recommendations. |
CONCLUSION |
|
summary |
So, just to summarize. It's absolutely |
|
clear that... |
handouts |
Could you hand around these leaflets, |
|
please? |
closing courtesies |
That concludes my talk. Thank you all |
|
for your attention. Please feel free to ask |
|
questions. |
III.Answer the questions.
1.What company do you represent?
2.What products or services does your company provide? What do you specialize in?
3.Are you sure you can succeed in the market?
4.What can you say about the structure of your company?
5.Is it a non-government organization?
6.Who is the head of the company?
7.Where is the headquarters situated?
8.Do you have many branches?
9.Tell us about your product range.
10.What products are mostly demanded?
11.Who are your competitors?
12.Who is the main player in the market?
13.How long have you been working in this industry?
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14.Who are your customers? Are your products (services) aimed at children or adults?
15.What advertising campaigns do you hold? Are your commercials broadcasted at peak hours?
16.What is the hiring policy of your company? What qualifications do your employees have?
17.Is your market share growing?
18.Do you invest much in the research and development?
19.What are your plans for the future? Are you going to launch any new products?
20.What is your annual turnover?
21.What return on investment do you expect to get?
……………………………………
……………………………….
IV. Here are some extracts from the video-course "Starting business" (Units 5 and 14). Read them and choose the expressions you need. Prepare a short presentation about one of your company's products or services.
1) - Let's have a run through. We must get this right. First we have the introductions and second I talk about the background. Company growth, staffing levels, return on investment, turnover, and pre-tax profit. Third D., you talk about the product range. At this stage of the presentation we want to present a broad company profile. Don't give too much detail about specific products. At the end of this section of the presentation I will ask Mr. S. if he has any questions. We won't discuss research and development at this stage. That will come at the end. Then K., you talk about major markets and sales strategy. Is everything ready?
2) - Welcome to В.S. We're very honoured to have the opportunity of making this presentation to you, Mr. S. In the next hour and a half, we hope to show you that: 1. B.S. has the right product range for today's market place, and ambitious plans for the future. 2. Our market share in Europe is growing at a steady rate. 3. Our marketing strategy in US is very successful. And lastly. 4. We can be a major player in Far Eastern markets. And we are sure that we can be a major player in these markets. If you have any questions, please feel free to interrupt at any time. But first of all, some background information on B.S. As you know, the company was started over forty years ago by Mr. H. Senior. In those early days, the company's core business was model railways and cars.
3) - …so this slide here shows a total income from the previous year. The blue line represents income from those products in the low volume niche market category. The red line represents products in the high volume, low margin category.
4) - Thank you for your very interesting presentation. I would like to tell you one or two things about our operation. As you know, we specialise in electronic games. We have a very
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large market share in the Far East. We manufacture computerised games for young children. Some games are for adults. This game for example is the number one best seller in Japan. The office workers love it. We know the market responds well to any kind of hi-tech executive toy. Big Boss can succeed in the same market…
5)- Ladies and gentlemen, thank you very much for coming this afternoon. In the next hour or so I'm going to introduce you to a completely new concept in toy manufacture. I shall begin by talking about the market research which led to the development of this product. Then I shall explain the technical developments, the production and our marketing strategy. Finally I shall outline our recommendations as to how you can make this product a success in your territory. By the end of the hour you will be to see why we are so confident that we can capture the American market. So let's begin with the background…
6)- ...So to sum up, everything indicated that the market was ready for a hi-tech product, a product, that would appeal to both parents and children, a product that lets the user decide the character of the toy. Ladies and gentlemen, let me introduce a break-through in toy technology…
7) - …To conclude the presentation we have seen th at Big Boss can succeed in the American market. We have a product that can give the user more than anything else on the market. There is nothing that can touch it. Our competitors cannot deliver the technology. They cannot match our price and they can't compete with our television campaign. "Big Boss" is going to be coast to coast at peak hours every day in the new year. And how much are we spending on this campaign? Well, let's have a look at the individual territories.
V. Prepare the presentation of your company (your company's products or services) using the following texts and exercises.
1.«World of Work»:
1)Unit 6, ex. 25, p. 369. Preparing for an interview with a lender.
2)Unit 7, ex. 15, p. 425. a) A Japanese electronics company; c) Market share development.
3)Unit 6, ex. 18, p. 358. Changes at Grimes Engineering.
2.«Английский язык для бакалавров».
Раздел 4, c.95. Presentation.
3. Presenting in English. Сборник учебно-методических материалов / Сост.: О.В.Бутюгина; УрСЭИ АТиСО. – Челябинск, 2008.
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Приложение
1. Annotation (Речевые клише для аннотирования текста / статьи)
1.The article is head-lined... Статья озаглавлена…
2.The head-line of the article I have read is ...Заголовок статьи, которую я прочитал/ла - …
3. The author of the article is (The article is written by)... Автор статьи…( Статья написана…)
4.It is (was) published in ... Она опубликована в …
5.The text (story, article) deals with...Текст (рассказ, статья) имеет отношение к...
6.The subject of the text is... Тема текста…
7. The main idea of the text (article) is … Главная идея текста (статьи)…
8.The problem of... is of great importance ... Проблема … представляет большую важность.
9.One of the main points to be singled out is... Один из главных вопросов,
который нужно выделить, - это…
10.At the beginning (of the text) the author describes, touches upon, explains, introduces, characterizes, comments on, generalizes, criticizes, reveals, gives a summary of... В начале (текста) автор описывает, затрагивает, объясняет, вводит, характеризует, комментирует, обобщает, критикует, разоблачает, суммирует…
11.The article (the author) begins with the analysis of.., a review of, some (a few) critical remarks about (concerning) ..., his opinion of..., the accusation of..., the
(his) praises |
of.... Статья начинается с анализа…, обзора…, |
нескольких |
|
критических |
замечаний по поводу…, |
своего мнения…, |
обвинения…, |
похвал… |
|
|
|
12.The article opens with ... Статья начинается с…
13.Then (after that, further on, next) the author passes on to ..., goes on to say that..., gives a detailed (thorough) analysis (description)... Затем (после этого, далее,
потом) автор переходит к…, продолжает говорить, что…, даёт детальный (тщательный) анализ (описание)…
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14.The text (article) gives valuable information on / a detailed analysis of …
Текст (статья) даёт ценную информацию о / детальный анализ…
15.We shouldn' t forget that... Нам не следует забывать, что…
16.In this connection ... В этой связи….
17.I’ d like to say ... Мне бы хотелось сказать…
18.It should be stressed / emphasized that … Следует отметить особенно,
что…
19.It proves that … Она доказывает, что…
20.The article further says that… В статье далее говорится, что…
21.In conclusion the author ... В заключение автор…
22.At the end of the article the author draws the conclusion that … В конце статьи автор приходит к заключению, что…
23.At the end of the article the author sums it all up (by saying ...) В конце статьи автор суммирует всё, говоря…
24.The text (article) is of interest to … Текст представляет интерес для…
25.I found the article interesting (important, dull, of no value...) Я нашла статью интересной (важной, скучной, не представляющей никакой ценности…)
2. Opinion. Agreement and Disagreement ( Выражение мнения, согласия и
несогласия) |
|
I think… |
Я думаю… |
I believe… |
Я полагаю… |
I suppose… |
Я считаю, полагаю … |
It seems to me… |
Мне кажется… |
In my opinion… |
По моему мнению… |
To my mind … |
По-моему… |
I believe so. |
Думаю, что так. |
I think you are right. |
Думаю, что ты прав. |
Quite right! |
Верно! |
As far as I know… |
Насколько мне известно… |
If I am not mistaken… |
Если я не ошибаюсь… |
I agree with you. |
Я согласен с вами. |
That’s true. |
Это верно. |
I am of the same opinion. |
Я того же мнения. |
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I don’t agree (disagree) with you. I’m afraid you are wrong.
It isn’t quite so. I object to it.
I doubt it.
You are mistaken. I don’t think so! Far from it!
I don’t think you are right.
Яне согласен с вами. Боюсь, вы не правы. Это не совсем так.
Явозражаю.
Ясомневаюсь.
Ты ошибаешься. Не думаю (едва ли)!
Совсем не так! Далеко не так! Я не думаю, что ты прав.
3.Translate these phrases and use them while discussing the text:
1)I doubt that…;
2)Quite to the contrary…;
3)It’s interesting to note that…;
4)What strikes me here is that…;
5)I might as well add that…;
6)I’d like to draw your attention to...;
7)It must be emphasized that…;
8)It goes without saying that…;
9)It is common knowledge that…;
10)Needless to say…;
11)It explains why…;
12)The matter of fact is that…
13)I think you underestimate (overestimate)…;
14) Now I begin to see why (how)…
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Список литературы
1. World of Work. Мир Труда: учебник / Н.Н.Колесникова, Г.В.Данилова, Л.В. Гарузова, Л.Н.Девяткина. – М: АТиСО, 1999.
2.Английский язык: учебное пособие для бакалавров по направлениям «Экономика» и «Менеджмент»; - Москва: ИД «АТиСО, 2011. Авторысоставители: преподаватели кафедры иностранных языков УрСЭИ АТиСО Данилова Г.В., Маврина Н.В., Боровых Е.А., Кислицына С.В., Бурлакова О.Н., Бутюгина О.В., Дроздова Ю.С., Касаткина О.Е., Зайнутдинова И.Р.
3.Trade Unions. Профсоюзы: сборник учебно-методических материалов. Сост. Н.В. Маврина, УрСЭИ АТиСО. / Челябинск, 2007
4.Read with pleasure: Английский язык: Учебное пособие по домашнему чтению / Cост.: Е.А.Боровых, Ю.С.Гурьевских; УрСЭИ АТиСО. – Челябинск, 2006.
5.Entrepreneurship. Предпринимательство. Методические рекомендации для студентов III курса / Сост.: Г.В. Данилова; УрСЭИ, Челябинск, 2005.
6.Advertising. Реклама. Сборник учебно-методических материалов / Сост.: Г.В.Данилова; УрСЭИ АТиСО. – Челябинск, 2008.
7.Enjoy your English: Дидактические материалы по английскому языку для
аудиторной работы / Сост.: О.Н. Бурлакова, О.В.Савельева; УрСЭИ АТиСО.
–Челябинск, 2006.- Часть II.
8.Presenting in English. Сборник учебно-методических материалов / Сост.: О.В.Бутюгина; УрСЭИ АТиСО. – Челябинск, 2008.
9.Banking and Finance. Методическая разработка по финансовой терминологии / Сост.: О.Е. Касаткина; УрСЭИ АТиСО. - Ч. I. - Челябинск, 2003.
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Содержание
Предисловие…………………………………………………………… |
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3 |
|
1. |
Career Choice………………………………………………………. |
|
4 |
2. |
Work. Profession……………………………………………………. |
|
7 |
3. |
Stratification of Society…………………………………………….. |
|
10 |
4. |
The International Labour Organization…………………………… |
… |
12 |
5. |
Trade Unions………………………………………………………… |
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15 |
6. Marketing…………………………………………………………….. |
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17 |
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7. Advertising…………………………………………………………… |
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20 |
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8. |
Entrepreneurship…………………………………………………….. |
|
22 |
9. |
Money……………………………………………………………….. |
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24 |
10.Management……………………………………………………………. |
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26 |
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11.Presentation…………………………………………………………. |
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29 |
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Приложение…………………………………………………………… 34 |
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|
|
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Annotation………………………………………………………….. |
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34 |
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Opinion. Agreement and Disagreement………………………… |
…. |
35 |
Список литературы…………………………………………………… 37 |
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|
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АНГЛИЙСКИЙ ЯЗЫК Лексический минимум. Профессиональное общение
Методические рекомендации по самостоятельной работе студентов
Составитель Данилова Галина Васильевна
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Подписано в печать 14.06.2011 |
Усл. печ. л. 2,3. |
Уч.-изд. л. 2,4. |
Формат 60х84 1/16. |
Тираж 100 экз. |
Заказ № |
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Ризограф УрСЭИ АТиСО 454091, г. Челябинск, ул. Свободы, д. 155/1
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