- •Англійська мова
- •Module I design development
- •Vocabulary
- •Text I the history of design development
- •Text II design development in ukraine
- •Text III planning
- •Text IV evolution of the design process and technologies
- •Module II
- •Introduction into speciality
- •Vocabulary
- •Text I the design process
- •Creativity
- •Text II graphics and design
- •Text III training design engineers
- •II. Academic activities.
- •III. Career prospects.
- •Text IV graphic designers
- •Module III graphic design basics
- •Vocabulary
- •Text I what is graphic design?
- •Image-based design
- •Image and type
- •Text II print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Text III logo and website design
- •Text IV business cards design
- •Module IV elements and tools of graphic design
- •Vocabulary
- •Text I elements of graphic design
- •VIII. Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Other Creative Professionals
- •Text III the graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Text IV advertisement and book design
- •Sample Annotation
- •Короткий план анотації
- •Examples:
- •Rendering
- •Expressing Opinion
- •Agreement and Disagreement
- •Texts for reading Colour theory
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Materials and Structures
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Architectural Styles
- •I. What architectural styles do you know? Read the story and say which style you prefer above all.
- •II. Answer the questions:
- •Computer-aided Design
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Contents
- •43018 М. Луцьк, вул. Львівська, 75
Text IV evolution of the design process and technologies
Among the earliest recorded references to design comes from Egypt. The earliest designers were architects from about 3000 BC. They were designers, not builders, and they mediated between patrons and builders.
They were allied with priests and higher education. Design was bound by precedent, and changed little over time, with knowledge passed down through families for as much as 25 generations. Design technologies included reed pens, rulers, squares, and triangles. Materials included leather, wood panels, limestone, and stuccoed tablets.
In ancient Greek, designers were still architects, but they doubled as builders and engineers. There was education at private school and apprenticeship. The technology was not significantly different than Egyptian.
Design (and architects) became increasingly important in Roman times. Education was longer in the liberal arts, and then with an established master. Design technologies included drafting and complex scale model construction.
During the early middle ages, the role of the designer or architect continued to be important, but the status of the job fell. Drawings were finely detailed using drafting instruments. Buildings and design tended to be elegant.
The tools and technologies of design remained fairly constant until the last twenty-five years. They improved in quality and quantity, but remained as mechanical drawing instruments, modelling and prototyping tools.
Illustration technologies such as airbrushing were developed, but the advent of the computer gave rise to automated design tools. These include mechanical drafting replacements such as CAD, illustration tools such as 3-D illustration programs with full color shading complete with shadows and reflections, and computational tools to generate material lists and cost analysis.
Designers in this century include architects, graphic designers, interior designers, industrial designers, packaging designers, automotive designers.
There have been a number of design movements which had considerable impact on design in this century. The Bahaus was a design school founded in Germany in the 1930’s. A number of classic furniture designs were created by graduates from the Bahaus. The influence of these pieces is evident in much modern or contemporary furniture. American designers like Eames and Frank Lloyd Wright also had a great deal of influence on modern design.
The most overlooked, and perhaps the most influential, modern designers probably work in the fashion industry. They design everything from clothes to perfume, to the latest “look”.
Application of Design Technologies
Design is considered to be a process required for all technological development. It is, by definition, the process of creating a technological solution to a problem. Design technologies can be, and are, applied to almost everything we do. Most of the time we do it very informally, such as when we sketch a room plan and draw the furniture on it.
NOTES
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ally – 1. а) з’єднувати, об’єднувати; встановлювати зв’язок з (чимось, кимось), б) вступати у спілку, об’єднуватись; 2. а) мати тісний зв’язок; б) мати спільні риси
precedent – попередній
a reed pen – очеретяна ручка
limestone – вапняк
a stuccoed tablet – кусок оздоблювального, штукатурного гіпсу
CAD (computer-aided design) – система автоматизованого проектування
Look through the studied material again and write your own composition “The Main Stages of Design Development”, be ready to discuss it.