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FINANSBANK_GUIDELINES

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Basic

Elements

Illustration and colour style for Ticari

Illustration and colour	Basic Elements
style for Ticari

The colour palette contains Reﬂex Blue, dark blue to match PMS 282, silver to match PMS 877 or grey PMS 5435 and the Ticari highlight colour which is Turquoise to match PMS 3135

Investment	See Ticari poster 01

Kredinizi 36 ay vadeyle simdi alin,odemeye 6 ay sonra baslayin

See Ticari_graphics

Investment

Please note that if you are working with these four colours the best results will be obtained by printing the four colours as specials rather than using the 4-colour process.

Graphics on commercial poster

Basic

Elements

Pattern and colour style for Kurumsal

Pattern and colour	Basic Elements
style for Kurumsal

The colour palette for Kurumsal contains dark blue to match PMS 282, Reﬂ ex Blue and silver to match PMS 877 or grey PMS 5435.

See Kurumsal_poster

Corporate banking

See Kurumsal_graphics

Kredinizi 36 ay vadeyle simdi alin, ödemeye

6 ay sonra baslayin.

Corporate banking

Please note that the pattern will be used for Kurumsal and you should select a dark blue portion mixed with Reﬂ ex Blue as the illustration shows here.

The best results will be achieved if you print the designs using the 4-colour process but print the silver as a ﬁ fth colour.

Pattern on corporate poster

Basic

Elements

Cropping images

Basic Elements

When using photography it is important to create the right crop. This page show examples of how to do this.

The images on the far left are the original photos supplied from the image library. The images on right show how best to crop so that they are tight in on the emotion/detail.

Cropping in close to the image helps create strong visual impact. It also gets rid of any unnecessary detail that may interfere with the message.

Original image		Cropped image

Original image		Cropped image

Original image

Cropped image

Basic

Elements

Guideline template

Basic Elements

All design elements used within the guidelines template come from the Finansbank corporate identity system

297mm

100mm

55mm

Use dark green is from the

Isletme colour palette

210mm

Frutiger 65 bold 12/14pt

Frutiger 45 light 10/12pt

Frutiger 45 light 11/15pt

Use purple from the

Bireysel colour palette

Use this space for all imagery

Frutiger 45 light 18/20pt

Frutiger 45 light 5/7pt

Basic

Elements

Corporate identity errors to avoid

Corporate identity	Basic Elements
errors to avoid

1. Logotype and symbol

Do not attempt to re-create, manipulate or alter the logotype or symbol.

Do not alter the size relationship between the logotype and symbol

Do not distort the logo or symbol or adjust letter spacing

Do not change the colour of the logotype and symbol

Do not change the colour of the logotype or symbol

	SUISSEDUTSCHLAND
	HOLLANDTURKEY
Do not squeeze the logo into tight spaces. See page 5 for
how the minimum space rule works	Do not add strap line to logotype

Do not place symbol next to other words

Do not move position of symbol from logotype

Basic

Elements

Corporate identity errors to avoid

Corporate identity	Basic Elements
errors to avoid

2. Arrow and Bars

Do not attempt to re-create, manipulate or alter the arrow and bar system.

1	2

1.Do not alter the spacing between the bars and arrow

2.Do not change the colours within each segment

3.Do not move the segment name within the arrow

OH	Winter	Personal
	savings	loans

4.Do not move the arrow bar system. (see print and communication section for correct positioning)

5.Do not alter the length of arrow or bars

6.Do not remove any of the bars from the system.

Print and other Communications

Stationery

Posters

Leaﬂets

Business Cards

Website

Powerpoint presentations

Introduction

Print and other communications

Please see Section 1 for details of all basic graphic elements. Now see this section for how to apply them in print and other 2D areas of application. See Section 3 for 3D applications.

Turizm destek paketi

Business cards and stationery

Kredinizi 36 ay vadeyle simdi alin, ödemeye 6 ay sonra baslayin.

4539	MONTH/YEAR

Cash and credit cards

	“Bilgi ve finans kaynaginiz”
Sponsored promotions	Segment posters

Brochures and leaﬂ ets	Website	27
		27

Print and other Communications

Stationery

Letterhead

A4 Standard letterhead

Print and other Communications

Please follow the speciﬁ cations shown here for A4 size letterheads. The Finansbank logo prints to match Reﬂ ex Blue. The rest of the pre-printed text is black.

1/5 width of letter

99mm	Büyükdere Caddesi 123
	80300 Mecidiyeköy

Istanbul

el: (0212) 216 70 70 Faks: (0212) 274 81 61 www.ﬁ nansbank.com.tr

The type style for the address is Frutiger 45 Light 9/11pt

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Rosques ti paulo ria ergat nos amice ant memorite tum. Etur adipo niscing elit, sed diamebevol olestiaaccess nonu eiusmod temporincuduint ut loberead augen dias cum etitay dolore eliquam erat vulopata. Blandi preasent lupus ta Utenime minim veniam, quis nusitrudestaigue dues esse me exercitation. Conse dentil scip laboris nisi loresticonset. Factor tu es elieuip es et ula comodo consequat. Faonce dentil scip laboris nisi loresticontes. Suit autem vel eum irur dolor inturominset ominat re repreh irfo in voluptate velit accusam 45 elit esti spewman etiusto. Quinusd et auf ofﬁce nacessitmemorite tum eria.

Sayglarmzla.

Blandi Preasent

See FB_letterhead_01

The type style for the main text on a letterhead is Arial Regular 10/13pt

297mm

210mm

Print and other Communications

Stationery

A4 Standard letterhead with named individual

A4 Standard letterhead	Print and other Communications
with named individual

Please follow the speciﬁ cations shown here for A4 size letterheads. The Finansbank logo prints to match Reﬂ ex Blue. The rest of the pre-printed text is black. The named individual appears on the left as shown.

Named individual

The type style for the name is Frutiger 45 Light 9/11pt

99mm

Hüsnü M.Özyegin

Yönetim Kurulu Baskani

1/5 width of letter

Büyükdere Caddesi 123 80300 Mecidiyeköy Istanbul

el: (0212) 216 70 70

Faks: (0212) 274 81 61

www.ﬁ nansbank.com.tr The type style for the address is Frutiger 45 Light 9/11pt

ead augen dias cum etitay dolore eliqua in eump cupidad a tee yukil erbat ta Utenime minim vina, quis nusitrudestaigue duos esse m exercitation.

Sayglarmzla.

Blandi Preasent

See FB_letterhead_02

The type style for the main text on a letterhead is Arial Regular 10/13pt

297mm

210mm

Print and other Communications

Stationery

A4 standard letterhead with segement identiﬁ cation

A4 Standard letterhead	Print and other Communications
with segment identiﬁ cation

Please follow the speciﬁ cations shown here for A4 size letterheads. The Finansbank logo prints to match Reﬂ ex Blue. The rest of the pre-printed text is black. The name of the segemnt e.g Bireysel or the title of the manager e.g ﬁ nancial advisor personal banking appears under the signature as shown

1/5 width of letter