FINANSBANK_GUIDELINES
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Print and other Communications
Leaflets
Isletme A5 size leaflets
Isletme A5 size leaflets |
Print and other Communications |
Please follow the type specification provided below. You may take this a starting point and develop variations on the style shown here.
148.5mm |
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297mm |
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210mm
Type styles for leaflet cover are
as follows: Turizm destek – Frutiger 65 bold 32/33pt, Kredinizi 36...
– Frutiger 45 light 28/32pt,
Type styles for inside pages are as follows: Main header – Frutiger 65 bold 20/22pt, body copy – Frutiger 45 light 8/10pt, Call – Frutiger 65 bold 20pt
See Isletme_leaflet_01 |
See Isletme_leaflet_inside_01 |
Type styles for leaflet cover are
as follows: Turizm destek – Frutiger 65 bold 32/33pt, Kredinizi 36...
– Frutiger 55 Roman 26/30pt,
Type styles for inside pages are the same as above
See Isletme_leaflet_02 |
See Isletme_leaflet_inside_02 |
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Print and other Communications
Leaflets
Isletme A5 size leaflets continued
Isletme A5 size leaflets |
Print and other Communications |
continued |
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Please follow the type specification provided below. You may take this a starting point and develop variations on the style shown here.
148.5mm
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Product name should be no longer than 4 words. |
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Type style: Frutiger 65 bold 32/33pt. Should align text |
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with centre of arrow. Depending on the length of each |
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word you can adjust the font size slightly |
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Slogan type size should be Frutiger 55 Roman 28/32pt, |
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this is the standard size for A5 Small Business leaflets |
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All type should be range left, aligned with the letter |
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210mm |
F of Finansbank |
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The size and position of the arrows and bars on an A5 |
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leaflet should always be the same as shown here. |
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See Isletme_leaflet_03
Tarim destek paketi
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Pack your bags without a care in the world
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Save on currency
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.
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•Personal Travel Assistant
•£10 million for medical emergencies
•£50,000 legal expenses
•£6,000 for cancellation or curtailment
•£2,500 per person for personal baggage
Call 0800 030 1632
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.
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Vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
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See Isletme_leaflet_inside_03
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Print and other Communications
Finansbank cash card
Finansbank cash cards |
Print and other Communications |
Cash card designs come in two types: standard and co-branded.
1/2 width of Card 
The standard type uses the Finansbank pattern as shown. Always use the same section of the pattern for co-branded cards. See page 14
Standard size of arrow on all cards
453 9 |
MONTH/YEAR |
See FB_credit_card_01
1/3 width of card 
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Colours of the co-brand will be used |
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as highlight elements in the pattern |
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and the logo or symbol elements |
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of the co-brand will sit in the top |
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left corner. As co-brands will bring |
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T.E.D. Ankara Koleji |
a multitude of possibilities to deal |
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with, please follow the basic rule that |
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Mezunlar Dernegi |
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Finansbank should maintain a visual |
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dominance and this can be achieved |
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by using the arrow and logotype in |
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MONTH/YEAR |
a consistent way. |
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VALID
THRU
See FB_credit_card_02
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Print and other Communications
CardFinans credit cards
pattern and colour schemes
CardFinans credit cards, |
Print and other Communications |
pattern and colour schemes |
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CardFinans credit cards use a section of the pattern as indicated below. This pattern is then overlaid with colour, either the colour of the three cards – Classic, Gold and Platinum or, the colours of a co-brand partner. Please follow the instructions shown here.
1. Main colour |
2. Secondary colour |
When working with card pattern |
e.g Pantone 542 |
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used supplied Artwork |
See CF_card_pattern_01
Background colour for CardFinans classic credit card |
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pattern 02 |
For co-branded cards when a different |
card |
coloured background is used you must |
CF_ |
follow these guides to create a consistent |
See |
pattern: 1 choose main colour (must be |
2. Secondary colour |
a spot colour) and apply to overall pattern. |
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2 Choose secondary colour (again this |
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should be a spot colour) and add colour |
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to highlighted areas, as shown on left. |
1. Main colour |
All colours must then be converted to CMYK. |
Background colour when co-brand main colour is red |
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Print and other Communications
CardFinans credit cards
Application of graphics
CardFinans credit cards |
Print and other Communications |
Application of graphics |
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This page shows how to apply the CardFinans logo and the level identifi cation e.g Classic, Gold and Platinum.
1/2 width of card 
__cardclassicCFSee |
Classic |
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4539 MONTH/YEAR |
MONTH/YEAR |
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EXPIRES |
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END |
Classic Credit Card |
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_gold_card |
Gold |
See CF |
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Classic Card
Main colour: Pantone 542 C Secondary colour: Pantone 285 C
Gold Card
Main colour: Pantone 872 C Secondary colour: Pantone 871 C
Platinum Card
Main colour: Pantone 5435 C
These colours can then be converted to CMYK if necessary
See CF_platinum_card
Platinum
4539 MONTH/YEAR |
MONTH/YEAR |
4539 MONTH/YEAR |
MONTH/YEAR |
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EXPIRES |
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EXPIRES |
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END |
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END |
Gold Credit Card |
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Platinum Credit Card |
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Print and other Communications
CardFinans credit cards
Application of graphics continued
CardFinans credit cards |
Print and other Communications |
Application of graphics continued |
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This page shows how to apply the CardFinans logo and the level identifi cation for business and university cards
1/2 width of card 
card |
Business Card |
See CF_business_ |
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4539 MONTH/YEAR |
MONTH/YEAR |
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EXPIRES |
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END |
Classic Credit Card |
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_card |
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_universityCFSee |
University |
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Business Card
Main colour: Pantone 423 C Secondary colour: Pantone 424 C
University Card
Main colour: Pantone 311 C Secondary colour: Pantone 312 C
These colours can then be converted to CMYK if necessary
4539 MONTH/YEAR |
MONTH/YEAR |
VALID |
EXPIRES |
FROM |
END |
Gold Credit Card
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Print and other Communications
CardFinans co-branded cards
Application of graphics
CardFinans co-branded cards |
Print and other Communications |
Application of graphics |
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These follow similar principles as shown for the cash cards. The basic pattern is over laid with the colours of the co-brand partner. Their logo or symbol is then placed at the top left of the card.
1/3 width of card 
See CF_BMW_card_01
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BMW Co-branded Card_01 |
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card |
T. E. D. An kara Ko leji |
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-brand |
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Me nlar Dern |
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See CF co |
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4539 MONTH/YEAR |
MONTH/YEAR |
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EXP RES |
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END |
Co-branded Card |
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Print and other Communications
Web-site styling
Web-site styling |
Print and other Communications |
These pages exist to give some simple style examples for how the different graphic elements of the identity may be used online.
onlineIsletme |
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Web-site designs have been created |
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for online banking. These exist as |
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examples showing potential uses |
See FB |
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of segment colours and graphics. |
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Isletme web page
See FB_onlineBireysel
Bireysel web page
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Print and other Communications
Standard Powerpoint template (corporate)
Standard Powerpoint |
Print and other Communications |
template (corporate) |
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Please follow the basic template when you create Powerpoint presentations. This gives plenty of freedom while still maintaining a recognisable Finansbank style.
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1/3 width of slide |
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Arial Regular |
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1/3 width of slide |
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1/4 width |
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Arial Regular 12/15pt |
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28/33pt |
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of slide |
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powerpointFBSee p1 |
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powerpointFBSee p2 |
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1/2 height |
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of slide |
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See FB_powerpoint_p3
Presentation title page |
Arial Regular 12/15pt |
See FB_powerpoint_p4
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Print and other Communications
Standard Powerpoint template (corporate) Cont.
Standard Powerpoint template |
Print and other Communications |
(corporate) Continued |
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Please follow the basic template when you create Powerpoint presentations. This gives plenty of freedom while still maintaining a recognisable Finansbank style.
See FB powerpoint p5 |
See FB powerpoint p6 |
You can use tints of Reflex Blue ranging from 20% – 40% to make both tables and diagrams look more interesting
See FB powerpoint p7 |
See FB powerpoint p8 |
Two column grid with image |
Images with no copy |
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