FINANSBANK_GUIDELINES

Print and other Communications

Stationery

CardFinans A4 Letterhead

CardFinans A4 letterhead

Print and other Communications

The rules for CardFinans follow exactly those for Finansbank as shown on previous pages

1/5 width of letter

99mm	Büyükdere Caddesi 123
	80300 Mecidiyeköy

Istanbul

el: (0212) 216 70 70 Faks: (0212) 274 81 61 www.fi nansbank.com.tr

The type style for the address is Frutiger 45 Light 9/11pt

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Sayglarmzla.

Blandi Preasent

See CF_letterhead

The type style for the main text on a letterhead is Arial Regular 10/13pt

297mm

210mm

31

Standard compliment slip

Print and other Communications

Print and other

Communications

Stationery	Compliment Slip (Turkish)	Compliment Slip (English)
Standard compliment slip
	1/2 width of Comp Slip
	SAYGILARIMIZLA	WITH COMPLIMENTS

Büyükdere Caddesi 123	80mm	Büyükdere Caddesi 123
80300 Mecidiyeköy		80300 Mecidiyeköy
Istanbul		Istanbul
Tel: [phone]		Tel: [phone]
Teletex: (18) 938242 fnb tr		Teletex: (18) 938242 fnb tr
Faks: (0212) 274 81 61		Faks: (0212) 274 81 61

115mm	See FB_comp_slip
Frutiger 45 Light 15pt	The type style for the address
	is Frutiger 45 Light 8/10pt

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Business cards and envelopes

Print and other Communications

Print and other

Communications

	Stationery	Front of business card (Turkish)
	Business cards and	1/2 width of Card
	Envelopes

55mm

85mm

Envelope

Büyükdere Caddesi 129

34394 Mecidiyeköy

Back of business card (English)

Frutiger 55 Roman 8/9pt

Frutiger 45 Light 7/9pt

The numbers are alined

See FB_envelope

Frutiger 45 Light 7/9pt

110mm

See FB_business_card

Colour of master logo is Refl ex blue

220mm

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Print and other Communications

Stationery

Promotional Envelopes

Promotional envelopes

Print and other Communications

Promotional envelopes may carry the graphic styling of the relevant segment as shown here.

Top line: Frutiger 65 Bold 11/12pt.

Bottom line Frutiger 55 Roman 7/10pt

See Bireysel_envelope_01 See Bireysel_envelope_03

When using images on Bireysel promotional envelopes it is important that you use the same photographic style and cropping techniques as mentioned on page 16

See Bireysel_envelope_02	Top line: Frutiger 65 Bold 19/20pt.
	Bottom line Frutiger 55 Roman 7/10pt

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Print and other Communications

Posters

Standard window posters for Bireysel

Print and other Communications

The size of the standard poster is Width 800mm by Height 1200mm. Please follow the guides for placement of logo. Please also see guides on type size for product name. Posters may use photographic images or be pure type. Where you are using just type then use the colours from the Bireysel colour palette for Bireysel posters etc.

1/3 width of poster 1/2 width of poster 1/3 width of poster 1/2 width of poster

OH	1/3 height of poster	winter	1/3 height of poster
	Frutiger 75 black 545pt	savings
	Frutiger 65 bold 221pt
1200mm
	2/3 height of poster	NEW loan rate 2/3 height of poster
	Frutiger 65 bold 262pt
	Frutiger 65 bold 617pt	4.99%

800mm

See Bireysel_poster_01

See Bireysel_poster_03

35

Print and other Communications

Posters

Standard sponsored promotion format poster

Standard sponsored	Print and other Communications
promotion format poster

When you need to incorporate another brand owner within the Finansbank format then use this style of layout. The sponsored brand, in this case Disney, needs to be dropped into the format using a white background. The arrow and bar system sits behind the Disney poster. You may use a small shadow to ‘separate’ the poster from the background.

1/3 width of poster

1/2 width of poster

800mm

Frutiger 65 bold 112pt

1/3 height of poster

1200mm

1200mm

2/3 height of poster

1000mm

800mm

See Bireysel_totem

See Bireysel_disney_01

36

Print and other Communications

Posters

Western Union

Western Union posters

Print and other Communications

The correct poster to use should match to Western Union guidelines for colour and the WU logo. Please ask the Bank for digital fi les for WU elements.

800mm

800mm

1200mm 1200mm

1000mm

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Print and other Communications

Posters

Standard poster for Isletme

Standard posters for sletme

Print and other Communications

These follow the same basic guidelines as the posters for Bireysel. Use colours from the Isletme colour palette. Where you create illustrations featuring large numbers then set the numbers in Futura (see example below).

1/3 width of poster

1/2 width of poster

800mm

Turizm	of poster
	1/3 height
destek
paketi	Frutiger 65 bold
	160/160pt

1200mm

1200mm

	Kredinizi 36 ay vadeyle	Frutiger 65 bold
	simdi alin, ödemeye 6 ay	150/165pt
		of poster
	sonra baslayin.
		2/3 height

1000mm

“Bilgi ve finans kaynaginiz”

800mm

See Isletme_poster_01

38

Print and other Communications

Posters

Standard posters for

Kurumsal and Ticari

Standard posters for	Print and other Communications
Kurumsal and Ticari

1/3 width of poster

1/2 width of poster

1/3 width of poster

1/2 width of poster

Corporate banking	1/3 height of poster		Investment
	Frutiger 55	Roman 136pt
	Frutiger 65	Bold 79pt

1200mm	Kredinizi 36 ay vadeyle	Frutiger 65 Bold	Kredinizi 36 ay vadeyle
	simdi alin, ödemeye	150/175pt	simdi alin, ödemeye
	6 ay sonra baslayin.		6 ay sonra baslayin.

2/3 height of poster

800mm

See Kurumsal_poster_01

See Ticari_poster_02

1/3 height of poster

2/3 height of poster

For Kurumsal, print the posters using the 4-colour process	Follow the basic guides here. For Ticari, print the posters
but print the silver as an additional extra. You may adapt	using 4 specials rather than the 4-colour process which
these basic formats (make smaller posters etc). Put please	will enable you to achieve more stand out from the silver.
work within the colour palettes for each segement.

39

Print and other Communications

Leaflets

Bireysel one third A4 size leaflet

Bireysel one-third A4 size leaflet

Print and other Communications

Please follow the type specification provided below. You may take this a starting point and develop variations on the style shown here. Please see section 1 for information about photographic styles for Bireysel

99mm				297mm

Type styles for leaflet cover are as follows: Winter savings – Frutiger 65 bold 30/30pt, NEW loan rate – Frutiger 65 bold 34pt, 4.99% – Frutiger 65 bold 80pt

Type styles for inside pages are as follows: Main header – Frutiger 65 bold 20/21pt, Stand first and body copy – Frutiger 45

light 8/10pt

210mm

See Bireysel_leaflet_03

See Bireysel_leaflet_inside_01

Type styles for leaflet cover are as follows: OH – Frutiger 75 black 72pt

Type styles for inside pages are as follows:

Main header – Frutiger 65 bold 20/21pt,

Stand first – Frutiger 45 light 11/14pt,

Body copy – Frutiger 45 light 8/10pt

See Bireysel_leaflet_02

See Bireysel_leaflet_inside_02

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