FINANSBANK_GUIDELINES

Print and other Communications

Powerpoint template Business segment

Powerpoint template	Print and other Communications
Business segment

You may introduce the arrows and bars as shown below. Title slides and following slides can be identified simply as shown.

See FB_powerpoint_p9		See FB_powerpoint_p11	See FB_powerpoint_p13

See FB_powerpoint_p10

See FB_powerpoint_p12

See FB_powerpoint_p14

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3D and branch interiors

Fascia

Fascia Elements

ATM

Tellers

Posters

Introduction

Please refer to Sections 1 and 2 for more information about general graphics and logo specifications. This section covers the application of the identity to bank exteriors and interiors. Some of the areas of application are shown below.

		Turizm
		destek
		paketi
		Kredinizi 36 ay
		vadeyle simdi alin,
		ödemeye 6 ay
		sonra baslayin
		“Bilgi ve finans kaynaginiz”
Typical fascia with repeated logo
Internally illuminated segment signs	Finansbank symbol as stand alone element	Window poster totem

52

3D and branch interiors

Blue fascia sign

– external

Blue fascia sign – external

3D and branch interiors

The bank’s logo is reversed out of a Reflex Blue band sign using the proportions shown here. Wherever possible, keep at least one symbol’s width between the logo and the edge of the sign at either side. You can repeat the logo along the length of the sign but ensure that there is at least one logo’s length between each repetition.

1/5 height of fascia

1/5 height of fascia

1/3 height of symbol

1/3 height of symbol

3/5 height of sign

1/3 height of symbol

On side signs the symbol should be equal to 3/5 of the height of the sign and there should be 1/3 the height of the symbol of space all around.

Typical fascia with repeated logo

53

3D and branch interiors

Segment signs on external windows

Segment signs on	3D and branch interiors
external windows

Segment signs will generally be internally illuminated light boxes so the length of the sign will be dictated by the size of light bulb used (and in turn, by the size of branch and window area).

Please follow the standard layout procedures when planning the window area.

Order of signs from top down:

Segments first: Bireysel, Isletme, Ticari,

Kurumsal (if required)

Then services: CardFinans, Western Union

Then subsidiaries: Finanssigorta,

Finansleasing etc.

All marks are to be ranged left within their strip. Where there are double doors, arrange signs on either side of the doors. Where possible, keep all the segment names on the same side of the door. Where there is a single door, list the services on the obvious side.

Caption to go here

Pantone: Rubine red

Pantone: Reflex Blue

Pantone: 376

Pantone: Reflex Blue

Pantone: 3135

Pantone: 282

Correct order of signs placed on one window

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3D and branch interiors

External ATMs

External ATMs

3D and branch interiors

The ATMs are covered in the Finansbank pattern which is a large digital print produced to order as a one-off. The standard graphics are contained within a standard size that relates to the size of the ATM equipment aperture. The pattern may be extended to either side of this according to size of ATM panel to be covered.

Bu ATM’de								ATM wall pattern
yapabileceqiniz
islemlerden bazilari:
Para Çekme
Para Yatirma										The pattern may be extended to fit any size of ATM
Nakit Avans
Kredi Karti Odeme
Para Transferleri								graphic
TUM KREDI
Fon/Repo
Sifre degistirme								ATM
KARTLARINA
NAKIT AVANS
444 0 900								SeeFB

Bu ATM’de yapabileceqiniz islemlerden bazilari:

Para Çekme

Para Yatirma

Nakit Avans

Kredi Karti Odeme

Para Transferleri

Fon/Repo

Sifre degistirme

TUM KREDI

KARTLARINA

NAKIT AVANS

444 0 900

ATM wall pattern		ATM within pattern

See FB_ATM_single

All graphics for the various elements are available from the bank. They all exist in a file where sizes and placement have been worked out. Please ask for this and don’t try to re-invent from scratch.

55

3D and branch interiors

Stand alone ATM, internal ATMs and service wall

Stand alone ATM, internal	3D and branch interiors
ATMs and service wall

The ATM and automated service family all share the same basic guidelines. Please ask for the relevant digital files for each application.

Telefon Bankaciligi

444 0 900

Internet Bankaciligi

www.finansbank.com.tr

OH

Telefon Bankaciligi

444 0 900

Internal service wall with Telephone and Internet Banking.

See FB_service_wall

External ATM with light cover

External stand alone kiosk type ATM

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3D and branch interiors

Window posters

Window posters

3D and branch interiors

Totems like these will be placed in the windows. The poster size is 800mm by 1200mm. See section on print and posters earlier. Drawing packages exist for all 3D items.

totem	800mm
See Isletme	Turizm
	destek
	paketi
	Kredinizi 36 ay
	vadeyle simdi alin,	1200mm
	ödemeye 6 ay
	sonra baslayin
	“Bilgi ve finans kaynaginiz”

Bireysel Window poster totem showing sponsored Diseney promotion poster.

Inside facing totem colour is grey

Isletme Window poster totem

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3D and branch interiors

Teller areas

General teller areas

3D and branch interiors

Tellers are built up using standard design modules. The same basic components are used for main customer tellers and security desks. Drawing packages for all elements exist with the Bank’s architects

Main teller area

Security desk

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3D and branch interiors

CardFinans teller area

CardFinans teller area

3D and branch interiors

CardFinans teller areas follow the same basic rules as the general teller areas with the exception that the branding behind the teller changes to ‘CardFinans’.

CardFinans teller area

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3D and branch interiors

CardFinans payment points

CardFinans payment points	3D and branch interiors
(concepts)

Payment Points have dual branded exterior fascias as shown. Payment Point interiors are branded simply as ‘CardFinans’, again, as shown here. The Payment Point colour matches to CardFinans Blue PMS 542. External ATMs are branded ‘Finansbank’.

	Odeme Noktasi
1/5 height of fascia	Dual branded fascia

CardFinans teller and interior view

CardFinans payment exterior

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