What makes a good advertisement?

• Catchy slogan or a good heading

• Pictures, illustrations or diagrams that enhance or promote the product

• Layout – white space, logically, ordered, not over crowded

• Point of contact – are there contact details

• Purpose of the advertisement – why should customers respond?

• Use of colour – is bright and consistent or is it to multicoloured or use no colour?

• Does the advertisement state what is being sold or do you have to guess at their product range?

• Humour

• Accuracy and up to date information

• Simplicity and clarity

• Too much information

• Does the advertisement hold a buyers interest and attention?

• Can you relate to the message?

• Do you remember the advertisement and its contents?