- •What are the fundamental concepts of management?
- •What are the most important processes/resources in an organization?
- •What is the role of a procedure?
- •What are the reasons for the existence of organizations and why are they so important to us?
- •What managerial styles do you find the most/the least efficient?
- •What are the major approaches to organizing a company?
- •What are the functions of major departments in a traditional company?
- •16. What does it mean to be efficient/well-organized?
- •17. How could one use swot approach to improve one’s image/profile and enhance one’s career development?
- •18. What are the most important techniques of managing one’s time effectively?
- •20. What are the most common types of problem people and how do experienced managers deal with them?
- •21. What types of relation can there exist between an employee and a manager? What is collective bargaining?
- •22. What perks do efficient employees receive? What other kinds of motivation can you mention?
- •23. Why is it necessary to hold meetings? What types of meetings can you mention? What documents are specially drawn up for the meeting?
- •24. What papers do you need to apply for a job and give a good impression? What are the main types of interviews?
- •25. What does a contract cover? What does it guarantee?
- •26. What types of messages are most commonly used in business?
- •27. What are the stages of business negotiations? What verbal and non-verbal communication skills are required when talking to people in business situations?
- •28. What are some ‘golden rules’ of writing business letters?
- •29. What are the major stages of writing a report? What is the structure of a report?
- •30. How do the customers find out about the range of goods offered by the firm and their prices?
- •32. What does it mean ‘to think marketing’? What does swot mean?
- •33. What aspects of a product do they focus on in marketing?
- •34. What does it mean ‘to position a product’?
- •35. What are advantages and disadvantages of personal selling?
- •36. What are the best strategies in pricing?
- •37. What is a marketing mix?
- •38. What does one get royalties/fees/tips/salary/wages for?
- •39. What is the most typical channel of distribution?
- •40. What are the main stages of a products life-cycle?
- •41. What are the most efficient types of advertising?
- •42. What are the most efficient promotion techniques?
- •43. What is the role of an intermediary (a retailer, a distributor, etc.)?
- •44. What kinds of stores are there in big cities?
- •45. What are the most typical metaphors of culture?
- •46. What is the difference between high and low context culture?
- •47. What is the difference between a stereotype and a cultural generalization?
- •48. What countries belong to high/low context cultures?
35. What are advantages and disadvantages of personal selling?
The major advantages are:
A two-way form of communication (in selling situations the salesperson can adjust the message as they gain feedback from customer. So if a customer does not understand the initial message (e.g., doesn’t fully understand how the product works) the salesperson can make adjustments to address questions or concerns).
The interactive nature of personal selling also makes it the most effective promotional method for building relationships with customers, particularly in the business-to-business market. (This is especially important for companies that either sell expensive products or sell lower cost but high volume products (i.e., buyer must purchase in large quantities) that rely heavily on customers making repeat purchases).
Finally, personal selling is the most practical promotional option for reaching customers who are not easily reached through other methods.
The major disadvantages are:
Most people have had some bad experiences with salespeople who they perceived were overly aggressive or even downright annoying.
A second disadvantage of personal selling is the high cost in maintaining this type of promotional effort.
A third disadvantage is that personal selling is not for everyone (job turnover in sales is often much higher than other marketing positions).
36. What are the best strategies in pricing?
The market view of pricing takes account of the value of a product, its quality, the ability of the customer to pay, the volume of sales required, the level of market saturation and the prices charged by the competition. Too low a price can reduce the number of sales just as significantly as too high a price. A low price may increase sales but not as profitably as fixing a high, yet still popular, price. As fixed costs stay fixed whatever the volume of sales, there is usually no such thing as a ‘profit margin’ on any single product.
If goods are low-priced it means these goods are cheapest (for low-end/bottom-end goods).
If goods are sold at coast this means one sells them at the same price one pays for them.
If goods are sold at a loss this means one sells them at a price that lower then price one pays for them.
If goods are high-priced it means these goods are the most expensive (for high-end/top-end goods).
The mid-range goods often are sold at a mid-price.
Loss-leader is a cheap item to attract customers in.
List price is the selling price of something as stated in a catalogue or price list; often subject to discounts; "I got it at 30% off the list price".
Recommended retail price is the price which the manufacturer recommends that the retailer sell the product.
Discounting - is reduction in price on the product.
Undercutting - is sale goods cheaper than ones’ competitors.
Mass market describes goods that sell in large quantities and the people who buy them. For example, family cars are a mass market product. A niche or niche market is a small group of buyers with special needs, which may be profitable to sell to. For example, sports cars are a niche in the car industry.