- •Unit I. Company Structures (sb, p. 4–13)
- •Vocabulary Notes
- •Task 1. Read the text on p. 6, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do the company profile exercise on p. 9 (the Colgate – Palmolive Company)
- •Task 4. Give English equivalents for:
- •Task 5.
- •Task 6. Give Russian equivalents for these phrases:
- •Task 7. Translate from English into Russian without using a dictionary:
- •Task 8. Translate from Russian into English:
- •Unit 2. Recruitment (sb, p. 14–24)
- •Vocabulary Notes
- •Task 1. Read the text on p.16, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the texts:
- •Task 3. Use the appropriate tense forms and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5. Present simple and present continuous
- •Mindsteps™
- •Task 6. Give Russian equivalents for these phrases:
- •Task 7. Translate from English into Russian without using a dictionary:
- •Task 8. Translate from Russian into English:
- •Unit 3. Retailing (sb, p. 25–33)
- •Vocabulary Notes
- •Task 1. Read the text on p. 27, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do exercises 2 and 3 on p. 28 and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read the text about a controversial customer service programme at Safeway, a major American supermarket chain
- •A us Grocer’s Embrace of Customer Service
- •International Herald Tribune (adapted)
- •Task 6. Give Russian equivalents for the following phrases:
- •Task 7. Vocabulary Combine a word from a with one from b to match each of the definition below.
- •Task 8. Translate from English into Russian without using a dictionary:
- •Task 9. Translate from Russian into English:
- •Unit 4. Franchising (sb, p. 34–43)
- •Vocabulary Notes
- •Task 1. Read the text on p. 36, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Read these replies to some questions about The Sport Shoe franchising program, and complete the gaps with the phrases from the box.
- •Task 4. Decide if the following statements refer to the franchiser (fr), the franchisee (fe) or the information is not given in the text (ng).
- •Task 5. Vocabulary. Make nouns by adding a suffix (-ity, -ness, -ment, -tion) to the words below.
- •Task 6. Give Russian equivalents for the following phrases:
- •Task 7. Read and translate without using a dictionary:
- •Task 8. Translate into English:
- •Task 9. Translate into Russian. Use a dictionary if necessary. Franchising
- •Unit 5. International Business Styles (sb, p. 44–45)
- •Vocabulary Notes
- •Task 1. Read the text on p. 46, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Do exercise 2 on p. 48 (Gift giving).
- •Task 4. Read the following passage and choose the correct word from a, b or c to fill each gap.
- •Task 5. Find English equivalents in the text for:
- •Task 6. Language Focus
- •Task 7. Give Russian equivalents for:
- •Task 8. Translate into English using the vocabulary from the previous exercise
- •Task 9. Read and translate the text.
- •Unit 6. Banking (sb, p. 56–64)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 58, answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text.
- •Task 3. Read the following advertisement for Citibank, a global banking group, and choose the best sentence (a-I) from the box below to fill in each of the gaps.
- •International Currency Accounts
- •Vocabulary
- •Task 5. Give Russian equivalents for the expressions below:
- •Task 6. Translate into Russian without using a dictionary:
- •Task 7. Summarizing the topic.
- •Types of banks
- •Task 8. Translate into English:
- •Unit 7. Business and the Environment (sb, p. 65–73)
- •Vocabulary Notes
- •Task 1. Read the text on p. 67, translate it into Russian and answer the following questions:
- •Task 2. Translate from Russian into English using the vocabulary from the text.
- •Task 3. Do exercise 1 on p. 68, complete the passage and answer the questions:
- •Task 4. Give English equivalents for:
- •Task 5.
- •Task 6. Now choose the most appropriate extract (a-f)from the previous task to fill in each of the gaps in the text below.
- •Task 7. Use the correct form of the words in the box to complete the sentences below.
- •Task 8. Read the story about Anita Roddick, the founder of the Body Shop, and choose the correct word from a, b or c to fill the gaps.
- •Task 9. Give English equivalents for:
- •Task 10. The passive
- •Task 11. Give English equivalents for:
- •Task 12. Translate into English:
- •Unit 8. The Stock Market (sb, p. 74–83)
- •Vocabulary Notes
- •Task 1. Read the text on p. 76, translate it and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. До ex. 2 on p. 77 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5.
- •Vocabulary. Match the words and expressions in the box with the headings below.
- •Task 6.
- •Task 7. Add appropriate words from the text to these sentences:
- •Unit 9. Import-Export / International Trade (sb p. 84–95)
- •Vocabulary Notes
- •Глагол Существительное.
- •Task 1. Read the text on p. 87 and answer the following questions:
- •Task 2. Translate from Russian using the vocabulary from the text:
- •Task 3. Do exercise 2 on p. 88 and answer the following questions:
- •Task 4. Give English equivalents for the following:
- •Task 5. Reading
- •Casualties of the Trade Wars
- •Task 6. Choose the correct answer to complete the following statements about the text.
- •Task 7.
- •Vocabulary. Use the letters in brackets to from a word to complete each sentence.
- •Task 8. Language Focus
- •Task 9. Translate into English:
- •Task 10. Read the text and answer the questions: tariffs, customs, and nontariff barriers
- •Task 11. Summarizing the Topic.
- •International trade
- •Task 12. Questions for discussion.
- •Unit 10. Company Performance (sb, p. 96–103)
- •Vocabulary Notes
- •Task 1. Read and translate the text. On p.98 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3.
- •Board Ousts* bmw Chief and His heir.
- •Task 4. Answer the following questions on the text:
- •Task 5.
- •Task 6. Give English equivalents for the following:
- •Task 7. Match up these words with the definitions below.
- •Task 8. Use the words from Task 7 in gaps to complete the text.
- •Unit 11. Setting Up a Business (p. 106–115) Types of ownership
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 108 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do ex. 3 on p. 110 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read and translate the newspaper article and answer the questions: New Kids on the Business Block: Thatcher’s Enterprise Babes are Taking the Tycoon’s World by Storm
- •Task 6.
- •Task 7. Translate from Russian into English using the vocabulary from the text:
- •Task 8.
- •Vocabulary
- •Task 9. Read the text again and give English equivalents for the following phrases:
- •Task 10. Language Focus
- •Some tips on starting your own business
- •Task 11. Give Russian equivalents for the following phrases:
- •Unit 12. Corporate Alliances and Acquisions (sb, p. 116–124)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 118 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text.
- •Task 3.
- •Task 4. Give Russian equivalents for the following phrases:
- •Task 5. Read and translate the text «After the deal».
- •Task 6. Say whether the statements are true (t) or false (f) according to the text.
- •Task 7. Understanding expressions
- •Task 8. Read and retell the text about mergers and acquisitions.
- •Unit 13. Marketing (sb, p. 125–133)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p.126 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do ex. 3 on p. 128 and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Reported speech
- •Task 6. Translate into English:
- •Task 7. Read and translate the text «What is marketing?»
- •Task 8.
- •Unit 14. Product and Corporate Advesrtising (sb, p. 134–142)
- •Vocabulary Notes
- •Task 1. Read and translate the text on p. 136 and answer the following questions:
- •Task 2. Translate into English using the vocabulary from the text:
- •Task 3. Do exercise «Practice» on p. 139 «Coca-Cola and its advertising» and answer the following questions:
- •Task 4. Give English equivalents for:
- •Task 5. Read the following article and choose the best sentence (a-I) from the list below to complete each gap.
- •Task 6. Answer the following questions:
- •Task 7. Translate into Russian:
- •Task 8. Select the correct alternatives to complete the text.
- •Task 9.
- •Task 10.
- •Content
Task 3.
Reading. Read the text below and number the events in the correct order. Start with (1) for the first event.
a) Mr. Pischetsrieder becomes chairman.
b) Joachim Milberg begins his new job.
c) BMW buys Rover.
d) BMW holds an extraordinary meeting.
e) Mr. Pischetsrieder's resignation is announced.
f) BMW agrees to keep the Longbridge factory open.
Board Ousts* bmw Chief and His heir.
By John Schmid
Frankfurt – The maker of BMW autos announced the departures of its two top executives Friday in a rare German boardroom revolt that analysts said was triggered by heavy losses at the company’s British Rover Automaking subsidiary.
Persistent problems at Rover forced the exit of Bayerische Motoren Worke Ag`s Chief Executive Bernd Pischetsrieder, 50. and his heir apparent on the company board. Wolfgang Reitzle, 49. The two men were long-time rivals, and both had worked at BMW for more than two decades.
Although Mr. Pischetsrieder`s job has been the subject of intense speculation, the development shocked the auto industry because of Mr. Reitzle`s reputation as a talented and visionary manager whose skills have been crucial in recent years in polishing BMW`s sporty and youthful image.
The shake-up leaves a relatively unknown BMW board member, Joachim Milberg, 56. as the head of one of Europe`s most prestigious auto-makers.
BMW`s supervisory board made the decisions at an extraordinary meeting* at its Munich headquarters. In a sign of possible dissent, the meeting lasted into the evening. BMW stock closed Friday at 682 Euros ($770), up 23, on hopes Pischetsrier would be ousted.
In a brief statement, BMW said that both Mr. Pischetsrieder and Mr. Reitzle had resigned without giving reasons. The board meeting had been called to discuss Rover, the company said. Simultaneous exits by two top executives are virtually unknown in German business.
«It`s a very rare situation when board members, especially the chairman, are kicked out when they still have a contract», said Jurgen Roethig, an analyst in Frankfurt at B. Metxler & Co.Bank.
From the moment Mr. Milberg begins his job, his most pressing task will be a turnaround at the unprofitable Rover operations.
Rover`s fate threatened Friday to become a heated political issue in Britain where automakers are concerned that Munich-based BMW might consider shutting down Rover`s flagship productions plant in Longbridge, near Birmingham.
British government officials joined trade union officials in demanding that BMW honor a commitment made in December that would keep the plant open.
Autoworkers said they feared that new management could bring an eventual shutdown of Longbridge, the largest Of Rover`s three factories and the oldest auto plant in Great Britain.
Rover`s 1998 losses are estimated to have been as high as 1.5 million Deutshe Marks ($869.3 million), greater than last year`s entire BMW group net profit figures for last year.
Analysts said the supervisory board had lost patience with Mr. Pieschetsrieder because Rover`s poor performance had overshadowed a record year at BMW`s German operations. BMW sold a record 699, 378 cars last year but its profit dropped for the first time since 1993 because of Rover.
Long Bridge assembles most of the line of Rover passenger cars, which plunged in sales last year by 17 percent to 303, 800.By contrast, Rover`s popular Land Rover sport-utility vehicles-which are built at the Solihul plant near Oxford – and a 20 percent jump in 1998 demand to 153.500.
BMW evidently was surprised by the magniture of Rover`s problems. The company was slow to recognize Rover`s 30 percent productivity gap with BMW`s Bavarian plants. Mr. Pischetsrieder led the 1994 acquisition of Rover as one of his first actions as chief executive. His mistake, analysts say, was to manage Rover at arms-length. An Anglophile who speaks fluent English, Mr. Pischetsrieder was worried about anti-German feelings, and he maintained Rover as a separate company.
Br. E cars honour
Am. E. autos honor
Read the text again and decide if the following statements are true (T) or false (F).
1. BMW announced that Mr. Pischetsrieder and Mr. Reitzle were leaving because of losses at Rover.
2. The auto industry had expected that both Mr. Pischetsrieder and Mr. Reitzle would resign.
3. In German companies it is common for several board members to resign when a company has serious problems.
4. The British government is prepared to allow BMW to close the Rover factory at Longbridge.
5. BMW made more than $870 million in profit last year.
6. Last year BMW sold more vehicles than ever before.
7. All divisions of the Rover group have been performing badly.
8. The problems at Rover are more serious than expected.
9. Rover and BMW factories are equally efficient.
10. One of Mr. Pischetsrieder's main mistakes was that he intervened too directly in the management of Rover.