- •Introduction
- •Introduction
- •2. What is your market and what are your target groups?
- •3. How will your idea make money?
- •“If there is no competition there is probably no market” (Brian Wood)
- •1.2 Process of writing a Business Plan
- •Chapter 2 - The team, roles and tasks in the project plan
- •2.4 The project plan
- •2.5 Supervision and support by the tutor
- •Chapter 3 - Writing the business plan
- •3.1 Deadlines
- •If you follow this schedule, you can expect to finish before the deadline !
- •3.2 Steps to help you conclude the Business Plan Project successfully
- •Introduction
- •3.3 External analysis
- •Competition
- •3.4 Field Research
- •3.5 Marketing
- •3.6 Finance
- •3.7 The Business Plan
- •Final presentation
- •Appendix 2: team work, problems and suggestions
- •Internal analysis
- •Investment forecast
Internal analysis
Personal data
Company data
Sector: Description
External analysis
DESTEP (Demographic, Economic, Social, Technological, Environmental, Political situation relevant to your industry)
The Market
Competition (Direct – have very similar offering as you; and indirect – products/services that have the potential to substitute your product)
Customers (Segmentation, target groups definition, needs of the target group)
Marketing plan
Marketing strategy (Value proposition, positioning)
Sales forecast / Targets (break even) (how many products you will see, how many new clients
Marketing mix
Product
Price
Place
Promotion – advertising, personal selling, direct marketing, sponsorship, sales promotion (discounts), PR, social media (Facebook, Vkontakte, Twitter, Youtube etc.)
Financial plan
Investment forecast
Financing plan
Opening balance sheet
Operating forecast
Cash flow forecast
Predetermined closing balance sheet
Conclusions