1. Guess the word by its definition:

1. To buy something is to ….

2. The first letter of a word, usually a person’s name is …

3. An increase in the fixed amount of money you earn for doing your job is ... ...

4. To put something into a box, bag, etc. to be sold or transported is to …

5. A building where large quantities of goods are stored, especially before they are sent to shops or customers is …

6. If something happens once a week or every week it happens ...

7. To write your name, usually on a written or printed document, to show that you agree with its contents is …

8. To discuss changes to the terms of the agreement is to …

9. Able to be bought, used, or reached is ...

10.A place where meals are prepared and served to customers is ...

2. Match words from column a with words from column b to make word combinations. Translate the words combinations into Russian.

A. B.

make	the order
retail	costs
tracking	a complaint
meet	carrier
process	service
buy	system
global	stock
cut	the expectations
out of	online

3. Complete the sentences with the words from the Useful language in the appropriate form (the first letter is given)

1. I’ll c……………. from the airport at 8 AM.

2. If you want to c……………. your order, you can call them anytime.

3. I bought these goods in the internet shop and I can t ……………. their s ……………. online.

4. There’s no money a ……………. so I can’t p ……………. an o ……………. though I want to buy new DVD player so much.

5. I made an e ……………. about the costs of tickets to Australia. They are too expensive.

6. Nowadays there’re a lot online retailers, so they are all very c …………….

7. I o ……………. this company since 1998. We have a chain of r ……………. all over the country, we serve the best meal.

8. A s……………. of the necessary medicine arrived yesterday.

9. The players wore shirts with the sponsor’s l ……………. . It’s c ……………. to be a good advertisement.

10. I was d……………. with the results of the negotiations.

READING

4. Read the article and say why some retailers are worried. Worry for retailers as web shopping clicks into the place.

(1)For traditional stores, online shopping has become a cause of concern in a difficult retail environment. The internet is accounting for more spending than ever. In addition it also makes it easier for consumers to compare prices across a far bigger selection of items than the trip to the high street.

(2)“The way the Internet encourages people to shop about is having a big impact on the market,” says Nick Gladding of Verdict research, a consultancy. Internet retailers have been able to offer cut-throat prices because they do not have to bear the cost of running a physical shop.

(3)Price-comparison website, such as Kelkoo, where a shopper can compare prices on any product from DVDs to Prada perfume to get the best deal, make the market even more competitive. “It is always a lot more competitive online because you are just one click away from the rival” says a CEO.

(4)Retailers selling electrical goods have been particularly hit by the Internet, as items such as items such as televisions and DVDs become much more common purchases. This creates dilemma for retailers who sell products both online and in shop.

(5)Some brick-and-mortar retailers are adopting a model of dual pricing in order to keep their position online while maintaining margins in their shops. Mr. Gladding says dual pricing will become harder to practice as consumers become better at surfing the internet.

(6)To be successful in operating in the online and offline world , retailers should probably try to integrate those two as much as possible. Some businesses have set up their operation to allow customers to shop online, over the telephone or in stores.