5. Match these words and phrases from article (1-10) with their meaning (a-j)

the high street	a situation in which a difficult choice has to be made between
impact	to go different shops to compare prices before you buy smth.
cut-throat	operating in a building not in the Internet
rival	the difference between the cost of producing smth. and the price you sell it for
dilemma	the street in the town where you can find most shops and banks
bricks-and-mortar	setting two different prices online and in the shop for the same goods
dual pricing	extremely or unfairly competitive
margin	a powerful effect that something has on a situation or person
to surf the net	a person, group, etc. competing with others for the same thing
to shop about	to spend time visiting a lot of websites

6. Find the English equivalents of the Russian words below in the text.

1. причина волнений (para 1)

2. расходы, затраты (para 1)

3. к тому же, вдобавок (para 1)

4. поддерживать, поощрять (para 2)

5. интернет сайт для сравнения цен (para 3)

6. перенимать модель чего-либо (para 5)

7. c тем чтобы, для того чтобы (para 5)

8. объединять (para 6)

7. Complete the sentences with the following words in the appropriate forms. 3 words are extra:

to account , in addition, to adopt, to bear, consumer, to click, impact, to operate, in order, particularly, to purchase, perfume, to shop about.

1. If you want to open a file, you should ……………. it twice.

2. The new telephone rates will affect all ……………. including businesses.

3. ……………. to his flat in London, he has a villa in Italy.

4. ……………. to sell this product, we should advertise it more.

5. We're ……………. interested to hear from people who speak two or more European languages.

6. Tickets must be ……………. two weeks before the flight.

7. It's your decision - you must ……………. the responsibility if things go wrong.

8. I think it's time to ……………. a different strategy in my dealings with him.

9. She loves French ……………. .

10. Does the company ……………. a pension scheme?

8. Answer these questions:

1. Give two reasons why online shopping makes the market extremely competitive.

2. Why are retailers who sell products both online and in shops in difficult position?

3. Why is the practice of dual-pricing only a short-term solution, according to Mr. Gladding?

4. How can retailers make the best of both the online and offline world?