9. Employee Communications Strategies and Tactics

The primary empl com-s objectives are the following: enhancing credibility, being candid, winning trust. Strategic program consists of 5 key elements:

1)survey employees’ attitudes regularly (attitude survey can identify problems before they become crisis)

2)be consistent (if m-t promises open com-n it have to practice it;open door must remain open;convey both bad&good news on a reg bas)

3)personalize communications (workers want personal attention from those for whom they work)

4)be candid (honesty in everything man-t says)

5)be innovative (use new technol-s to reach workers).

Tactics

A variety of techn can be adopted to reach the staff. Before any com-s program can be implemented com-tors must check staff attitudes.

Internal communications audit.

Communications vehicles: 1) online communication: email, voice mail, intranets, online newsletters. Exchange info quickly and eff-ly, 2) print newsletters. The audience, what kinds of articles, budget, format, frequency. Empl should expect them and look forward to them. Explain the company’s philosophy and politics 3) management publications – managerial E must know what’s going on in a comp, more technical and more confidential 4) employee annual report. It’s written for and about the employees. Answers ? how the organiz functions and what the management is thinking. Factual, informational, motivational (appeal to team spirit). Consists of chief ex’s letter, finantial condition, descr of the comp, social resp highlights, organ-l policy, emphasis on ppl., 5) bulletin boards – visual and graph arresting medium, 6) internal video. Supervisory communications instead gossips as a primary source of info (face-to-face com-s btw supervisor & subordinate).

10. Multicultural Communities: Social Responsibility, Community Relations Expectations and Objectives.

In our modern society multiculturalism is no laughing matter. Community relations are proving critical in the 21^st century. The implications for org-zs are profound. Almost two thirds on the new entrants into the work force now are women, 30% are people of color, immigrants. Comp are forced to deal with those who differ in work background, education, age, gender, race, ethnic origin, physical abilities, religious beliefs, sexual orientation. Pr ppl have to be sensitive to tension btw maj & min, reduce it through open coms.

Today’s org-s can’t simply do their business. They should consider the communities’ interests as well. Here comes the conception of Social responsibility. Help to maintain clean air and water, provide jobs for minorities, enhancing everyb’s quality of life. Donate profits to non-profit org-s, confront injustices inflicted on certain social gr.

To coexist peacefully in its commun the org-n requires skills1) determining what comm-s knows and thinks ab org-n, 2) informing of the comp-s viewpoint, 3)mediating btw the org & the com, its constituents should there be a signif discrepancy (es targeting).

The comm of an org varies widely. It depends on the size and nature of the business. Analyze community expectations.

Mutual expectations. The community expects intangible commodities as well as tangible (wages, employment and taxes). Intangible more elusive - somehow improve life in the area - appearance. And it opposes organizations which are harmful to the community’s environment. Participation – take part in all kinds of community affairs, like education, welfare, education and so forth. The community also prefers stability growth of organizations. And finally it wants to be proud that the company is located in the area.

Organizations also have some expectations towards the community. The most crucial things are adequate municipal services, fair taxation, good living conditions for the employees and support for the business and its products. When some of these requirements are missing, organizations may move to more friendly communities, regions.

Winning community support - no easy matter. Community relations policy must clearly define the philosophy of managements and the way it views the company’s obligations to the community. Empl in particular must exemplify their firms’ c.r.p; because for the community the workers & the com are one & the same thing. Objectives: 1) To tell the communities about the operations of the firm, its products, size of the payroll, support of community projects etc. 2)To correct misunderstandings and reply to possible criticism 3) To gain favorable opinion of the community 4) To inform employees; the local government about the company and ensure favorable legislation 5) To find out what residents think about the company, what they like and dislike 6) To support health programs, contribute to culture, to encourage sports and recreational activities etc. 7) to establish personal relationship btw org & com-s leaders.