4 .Conclusion
Conducting research of the market of computers and accessories Syzran you can make the following conclusions:
- by results of the analysis of the prices, they can see a tangible difference of prices for similar products in different firms (for example the difference in the price of the Monitor 24" ViewSonic VX2451Mh LED in the «computer world» and «Time» is 996 rubles). Since all firms in the market in determining the prices for the goods have one method («Cost+»), it might say about the different suppliers of the goods and about the difference in the price policy conducted by the firms.
- because some firms have much the best deals on certain groups of goods (for example «sunrise» in the category of LCD monitors has the advantage over competitors in the range of) one can confidently say about the specialization of the companies on the sale of these groups of goods (this applies to firms «Computer world», «sunrise», «Ultramarine» significant player «Tact» and «Позитронике» in the whole product range, but superior to one or two groups of goods).
As one of the tasks was to consider the role of the pricing policy in the success of the firm on the market, we can confidently say that the company policy of «Time» is a key factor in their success. Since the price policy of the company is to install on goods such prices, so vary, depending on the market situation, to take possession of it as possible of the, it is necessary to notice, that the «time» carries out activities aimed exactly at the consolidation of a participation in all significant areas of the computer market of Syzran. This is confirmed by data of the index analysis showing that the average level of prices of basic commodities in the company below, than at competitors. Even if the proposal of the «time» is not the lowest in price on the market, it is very rarely is also the most expensive. Thus, the firm represents the whole range of computer products, the average price, which is lower than that of competitors, and in some areas of the market (for example in terms of components) holds strong leadership.