- •If you don't read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed.
- •I wish there was a knob on the tv so that you could turn up the intelligence. They’ve got one marked "brightness", but it doesn't work, does it?
- •I ntroduction
- •1.1. Print media
- •Spine jacket subscription foreword issue binder edition quarterly
- •1.2. The newspaper: types and structure
- •1.3. The rise of the newspaper industry
- •The Rise of the Newspaper Industry
- •William Randolph Hearst (1863-1951)
- •Пулитцеровская премия
- •1.4. Reading newspapers
- •1.5. The british and american press
- •The british and american press
- •1.6. The news: gathering and delivering
- •1.7. From event to story – making it to the news
- •1.8. Newspapers in britain
- •Newspapers in britain
- •1.9. Newspaper headline language
- •1.10. The british newspaper market
- •The british newspaper market
- •1. National Daily and Sunday Papers
- •2. Local and Regional Papers
- •3. The Weekly and Periodical Press
- •1.11. A journalistic code
- •A Journalistic Code
- •The Public's Right to Know?
- •1.12. Interview with nigel dempster
- •1.13. Getting into the news
- •A Tabloid Experience
- •Press Invasion
- •1.14. Newspapers, inane sheets of gossip
- •Newspapers, inane sheets of gossip
- •1.15. The future of newspapers
- •The Future of Newspapers
- •1.16. Revision
- •2.1. Television
- •2.2. A national disease?
- •A National Disease?
- •2.3. The story of tv broadcasting
- •The Story So Far
- •2.4. Tv news
- •2.5. Radio and television
- •British Radio and Television
- •Radio and Television in great britain and the usa
- •2.7. Interview with Joanna Bogle
- •2.8. Censorship
- •2.9. Children under the influence of the media
- •2.10. Children and television
- •2.11. Print journalism versus electronic journalism
- •Print Journalism versus Electronic Journalism
- •2.12. Revision
- •3.1. Media and advertising
- •Illegible manuscript prose unprintable
- •Implicit catchy jingles exploit ubiquitous
- •3.2. Advertising language
- •3.3. Advertising tricks
- •Advertising tricks
- •1. "Before and after"
- •3.4. Advertising media
- •Advertising Media
- •3.5. Revision
- •Век свободы не видать?
- •A letter to the editor
- •Writing a comment
- •Academic writing 1
- •Academic writing 2
- •Agreement, disagreement and compromise
- •Comparison and contrast
- •Signpost expressions for discussions
- •In the course of a discussion there definitely come moments when some clarification is asked for and given.
- •If you are asked awkward questions, the following phrases may be useful:
1.11. A journalistic code
Task 1. Look at the cartoon. Are the figures familiar to you? How are they normally presented? Describe the way in which they are presented here.
The cartoonist has given this the title "Journalists". What do you think his opinion of journalists is? Do you consider this fair?
Task 2. Read the text and translate it in the written form.
A Journalistic Code
The Society of Professional Journalists believes the duty of journalists is to serve the truth.
We believe the agencies of mass communications are carriers of public discussion and information, acting on their Constitutional mandate1, and freedom to learn and report the facts.
We believe in public enlightenment2 as the forerunner of justice, and in our Constitutional role to seek the truth as part of the public's right to know the truth.
We believe those responsibilities carry obligations that require journalists to perform with intelligence, objectivity, accuracy, and fairness.
The public's right to know of events of public importance and interest is the overriding mission of the mass media. The purpose of distributing news and enlightened opinion is to serve the general welfare.
Freedom of the press is to be guarded as an inalienable right of people in a free society. It carries with it the freedom and the responsibility to discuss, question, and challenge actions and utterances of our government and of our public and private institutions. Journalists uphold the right to speak unpopular opinions and the privilege to agree with the majority.
Journalists must be free of obligation to any interest other than the public's right to know.
Journalists at all times will show respect for the dignity, privacy, rights, and well-being of people encountered in the course of gathering and presenting the news.
From the Code of the (American) Society of
Professional Journalists, Sigma Delta Chi.
Task 3. Discussing the ethics of journalism.
Rewrite each point of the journalistic code in a simple and short form. (Begin your sentence with "Journalists must/should...")
Which point do you consider the most important? Why?
Discuss examples from the media where you think journalists have not followed this code.
Task 4. Find English equivalents of the following in the text:
Отстаивать правду;
свобода узнавать и сообщать факты;
влечь за собой обязательства;
освещать события грамотно, объективно, точно и правдиво;
первостепенная задача;
распространять новости и информированное мнение;
служить на благо общества;
неотъемлемое право;
обсуждать и подвергать сомнению правильность действий и высказываний членов нашего правительства;
выступать за право высказывать непопулярные мнения;
уважать честь, личные свободы, права и благополучие других людей.
Task 5. This story is an example of the violation of the principles of the journalistic code. Read it and turn to the tasks after the text.