- •If you don't read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed.
- •I wish there was a knob on the tv so that you could turn up the intelligence. They’ve got one marked "brightness", but it doesn't work, does it?
- •I ntroduction
- •1.1. Print media
- •Spine jacket subscription foreword issue binder edition quarterly
- •1.2. The newspaper: types and structure
- •1.3. The rise of the newspaper industry
- •The Rise of the Newspaper Industry
- •William Randolph Hearst (1863-1951)
- •Пулитцеровская премия
- •1.4. Reading newspapers
- •1.5. The british and american press
- •The british and american press
- •1.6. The news: gathering and delivering
- •1.7. From event to story – making it to the news
- •1.8. Newspapers in britain
- •Newspapers in britain
- •1.9. Newspaper headline language
- •1.10. The british newspaper market
- •The british newspaper market
- •1. National Daily and Sunday Papers
- •2. Local and Regional Papers
- •3. The Weekly and Periodical Press
- •1.11. A journalistic code
- •A Journalistic Code
- •The Public's Right to Know?
- •1.12. Interview with nigel dempster
- •1.13. Getting into the news
- •A Tabloid Experience
- •Press Invasion
- •1.14. Newspapers, inane sheets of gossip
- •Newspapers, inane sheets of gossip
- •1.15. The future of newspapers
- •The Future of Newspapers
- •1.16. Revision
- •2.1. Television
- •2.2. A national disease?
- •A National Disease?
- •2.3. The story of tv broadcasting
- •The Story So Far
- •2.4. Tv news
- •2.5. Radio and television
- •British Radio and Television
- •Radio and Television in great britain and the usa
- •2.7. Interview with Joanna Bogle
- •2.8. Censorship
- •2.9. Children under the influence of the media
- •2.10. Children and television
- •2.11. Print journalism versus electronic journalism
- •Print Journalism versus Electronic Journalism
- •2.12. Revision
- •3.1. Media and advertising
- •Illegible manuscript prose unprintable
- •Implicit catchy jingles exploit ubiquitous
- •3.2. Advertising language
- •3.3. Advertising tricks
- •Advertising tricks
- •1. "Before and after"
- •3.4. Advertising media
- •Advertising Media
- •3.5. Revision
- •Век свободы не видать?
- •A letter to the editor
- •Writing a comment
- •Academic writing 1
- •Academic writing 2
- •Agreement, disagreement and compromise
- •Comparison and contrast
- •Signpost expressions for discussions
- •In the course of a discussion there definitely come moments when some clarification is asked for and given.
- •If you are asked awkward questions, the following phrases may be useful:
1.6. The news: gathering and delivering
Task 1. Match words and phrases in the first column (1-9) with their definitions below (a-i).
What is |
|
It is |
|
Task 2. Make the right choice using the following:
News is |
made gathered obtained written edited printed produced covered supplied processed treated played up played down selected presented handled hushed up broadcast transmitted announced distributed circulated set in type for printing |
by people by reporters by editors by radio announcers by television announcers by telegraph by news agencies by printers by type-setters by journalists by newspapermen by mass media by news workers by rewrite men in newspapers in journals in magazines in dailies in weeklies by radio in the composing room on TV screens |
Task 3. Study the following material and learn the vocabulary units you have been unfamiliar with.
A. Gathering the news
Journalists gather news in a number of different ways. They may get stories from pressure groups1 which want to air their views2 in public. They seek publicity3 for their opinions and may hold press conferences4 or may issue a statement/ press release5. A person who especially wishes to attract news attention will try to include a sound bite6 in what they say. It is particularly hard for journalists to get material in the silly season7.
Journalists also get stories by tapping useful sources8 and by monitoring9 international news agencies like Reuters. The more important a story is, the more column inches10 it will be given in the newspaper. Journalists of different political persuasions often put their own gloss/ spin on a story11 and some journalists gather stories by muck-raking12.
B. Delivering the news
A rag is an informal word for a newspaper and it suggests that it is not of very high quality. The gutter press is a disapproving term used about the kind of newspapers and magazines that are more interested in crime and sex than serious news. A glossy is an expensive magazine printed on good quality paper.
Journalists produce copy, which has to be ready for a deadline. When everything is ready the newspaper goes to press. A very important story that comes in after going to press may find its way into a stop press column. A very new newspaper or story can be said to be hot off the press.
A story that is only to be found in one newspaper is an exclusive. A scoop is a story discovered and published by one newspaper before all the others. A major story can be said to hit the headlines on the day it is published. At that time the story breaks or becomes public knowledge. If it is an important story it will receive a lot of coverage or space in the press. A newspaper may be taken to court for libel or defamation of character if it publishes an untrue story that harms a person's reputation. If you are doing research into a news event, you may want to get hold of some previous issues of newspapers, or back copies, and you may wish to make a folder of cuttings from the papers about the event.
Task 4. Match the two parts of the collocations used in the text in A, Task 3.
-
1
air
groups
2
issue
conference
3
muck
bite
4
press
season
5
pressure
raking
6
silly
sources
7
sound
a statement
8
tap
your views
Task 5. Fill the gaps with words from B in Task 3.
I started my career as a journalist working as a reporter on the local ................................................... (1) in my home town. The first thing I had to do was to take over the role of agony aunt. This was quite difficult for an eighteen-year-old boy straight out of school! Still, I managed to produce enough ................................................... (2) and in time for my first ................................................... (3). When that first column of mine ................................................... (4) to press, I felt extremely relieved and was so proud that I stayed up all night so that I could get half a dozen copies ................................................... (5) off the press for all the members of my family! I still have a copy of that first article of mine in a folder where I keep ................................................... (6) of all the work that I am especially proud of.
Task 6. Answer these questions about the language in the text in B, Task 3.
Would you write to a chief editor asking for a job on 'his rag'? Why / Why not?
What do you think about newspapers if you refer to them as the gutter press?
What is it very important for journalists not to miss?
Can you give an example of a famous fashion glossy?
What two words might describe the kind of story that a journalist dreams of getting?
What two expressions refer to the moment of publication of a big story?
Which two crimes are mentioned in the text and what do they consist of?
What might a film star keep in her scrapbook of press cuttings?
Task 7. Rewrite these sentences so that they mean the same thing, using the word in brackets.
Every newspaper inevitably gives its own particular view of events. (spin)
I have to find some articles from some previous editions of The Times. (back)
Read all about the royal divorce! Only just published. (hot)
The floods took up more space in the papers than any other story this week. (column)
Politicians are always ready and willing to give their opinions to the press. (air)
The story about the scandal surrounding her uncle broke on her wedding day. (hit)
Any newspaper does all it can to prevent being sued for libel. (character)
Muck-raking is a characteristic activity of an inferior kind of newspaper. (press)
LISTENING