- •Key Vocabulary
- •Warming Up
- •Intensive Reading company structure
- •Us Company Structures
- •Functional Organization Example
- •Product / Project Organization Example
- •Matrix Organization Example
- •Typical Organizational Structure for us Corporations
- •Extensive Reading some functions & responsibilities Board of Directors
- •Personnel Manager
- •Marketing Manager
- •Pr Officer
- •R & d Manager
- •Discussion
- •Exercises:
- •Buckley watts plc Internal Telephone Directory
- •Ground Plan of Headquarters
- •The Philips People
- •The Philips Company
- •Recruitment Key Vocabulary:
- •Warming Up
- •Intensive Reading recruitment and selection
- •Extensive Reading bait for the headhunters
- •Pass the word around if you have itchy feet
- •Discussion
- •Exercises:
- •Accountant
- •Marketing specialist
- •Pa/secretary
- •Receptionist/ telephonist
- •Как выбрать агентство по подбору персонала
- •Interview
- •How to shine at a job interview
- •Interview assessment
- •Business skills
- •The Letter of Application
- •Layout of the letter
- •Number of building and name of street, road, avenue;
- •International business styles Key Vocabulary
- •Warming Up
- •Intensive Reading Text 1 cross-cultural management
- •Text 2 styles of execution
- •Extensive Reading the japanese approach to business
- •Comprehension
- •Exercises:
- •Motivating a multinational team
- •Solving problems Mr. Carroll ― Department Head
- •Бизнес, язык и культура
- •Discussion
- •A. Over to you
- •Parkland Findings
- •Case Study
- •Cultural differences
- •1) In groups, read each of the four case studies. Choose one and discuss what you think caused the problem or misunderstanding.
- •2) Present your interpretation of the case to see if the rest of the class agrees with it. Could these situations cause conflict or misunderstanding in your country?
- •Role Play Giving and asking for advice.
- •Examples:
- •Business skills meetings
- •How to use people's names
- •Arranging a meeting
- •Formal meetings
- •Taking the minutes
- •Members of the Committee
- •Some useful language for participating in meetings
- •Language practice
- •Role Play meeting
- •Texts for discussion Text 1
- •Make meetings work for you
- •Running a Meeting
- •Attending a Meeting
- •Pitfalls of international meetings
- •Discussion How to prepare for international meetings.
- •Retailing and wholesaling Key Vocabulary
- •Warming Up
- •Intensive Reading retailing
- •Wholesaling
- •Extensive Reading Text 1 different kinds of retailers
- •Text 2 comeback and future of wholesalers
- •Text 3 tying in an asset
- •Points for Discussion
- •Exercises:
- •Оптовая и розничная торговля
- •Over to you
- •Case Study
- •Franchising Key Vocabulary
- •Warming Up
- •Intensive Reading franchising
- •Types of Franchises
- •Risk in Investing in a Franchise
- •Extensive Reading franchising makes sense for firms who find that local businessmen know best how to exploit their areas
- •Comprehension
- •Exercises:
- •Monopolistic Competition and Food Franchising
- •Over to you
- •Conduct a Self-Evaluation
- •Role Play Student a
- •Perfect pizza Free delivery
- •Budget rent a car Budget Rent a Car International Inc.,
- •41 Marlowes, Hemel Hempstead, Herts. Hp1 1ld.
- •Marketing and advertising Key Vocabulary
- •Warming Up
- •Intensive Reading marketing
- •Marketing Mix
- •Warming Up
- •Advertising
- •Advertising Media
- •Extensive Reading Text 1 finding the right international mix
- •Text 2 making brands work around the world
- •Text 3 outdoor advertising ― a breath of fresh air
- •In praise of the tv commercial
- •Exercises:
- •Points for Discussion
- •Advertising
- •Discussion
- •Role-Play: Meeting
- •Pierre and Silvana
- •Account executives
- •Case study
- •The stock exchange Key Vocabulary
- •Warming Up
- •Intensive Reading the stock exchange
- •Extensive Reading how securities are settled
- •How to sell
- •The history of the stock exchange
- •Before Big Bang
- •The Changes
- •New Technology
- •Comprehension
- •Exercises:
- •Business skills
Us Company Structures
In organizations form typically follows function. Every structure is intended for a specific purpose and not all structures are suitable for all organizations. Three primary organizational forms are typically utilized by most companies.
Functional Structure ― Departments composed of specialists working together.
Product / Programme Structure ― Teams with specific focus are composed of personnel with multiple specialities.
Matrix Structure ― Departments report to both Functional and Product / Project managements.
Functional Organization Example
CHIEF EXECUTIVE OFFICER (CEO)
PRESIDENT or DIRECTOR
Vice Pres.
Marketing
Vice Pres.
Develop.
Vice Pres.
Finance
Vice Pres.
Production
Other
Officers
Advantages Specialist competence high Specialists have peer support Specialists do not have coordination responsibilities Stable and predictable |
Disadvantages Conflicts arise between departments Important decisions moved upward Few share total overview of operations Large amount of inertia to change New projects difficult to initiate |
Product / Project Organization Example
CHIEF
EXECUTIVE OFFICER (CEO)
PRESIDENT or DIRECTOR
Product
Group A
Product
Group B
Project X
Development
Advantages Promotes teamwork Focuses efforts on one result Minimal conflict with other groups Team members add new skills Interfaces to customers and suppliers very clear |
Disadvantages Innovation limited to narrow sectors In depth competence of specialist may degrade Talented specialists may resist joining Harder to share large company functions (i.e. computer systems, purchasing, etc.) Priority conflicts within product line or projects |
Matrix Organization Example
CHIEF EXECUTIVE OFFICER (CEO)
PRESIDENT or DIRECTOR
Vice Pres.
Marketing
Vice Pres.
Engineering
Vice Pres.
Finance
Vice Pres.
Production
Other
Officers
Product
Group A
TEAM A
Product
Group B
TEAM B
Project X
Develop.
TEAM X
Advantages Supports rapid changes Enables both specialists and product / programme focus Department sizes can change quickly Multiple career opportunities
|
Disadvantages Conflicts over priorities inevitable More expensive and time consuming Demands high interpersonal skills Requires dual loyalties (two bosses) Difficult to create
|
Organizational structures for entrepreneurial companies (focusing on opportunities) tend to exhibit a tendency toward flatter, more informal character than for companies which are more oriented toward maximizing efficiency of current activities. Administrative organizations tend to have multi-level, hierarchical structures.