Том 3

Na o Tomáš, Ing., PhD.-student; Supervisor: Peter Sakál, Prof., Ing., CSc.(Institute of Industrial Engineering, Management and Quality, MtF STU Trnava, Slovakia)

THE NEED TO IMPLEMENT THE RISK MANAGEMENT INTO THE OVERALL COMPANY MANAGEMENT SYSTEM

IN INDUSTRIAL MACHINERY COMPANIES

There are a lot of approaches for ruling the overall management system and a lot of parts which it consists of. Nowadays the importance of integrating as much various parts of management systems as possible can be seen. One of these parts, that should the management system include, is the risk management.

With the help of risk management the industrial machinery company can predict possible risks and identify them as well as analyze and take measures to prevent company from these risks.

There are also two options about how to identify possible risks. The first one is the approach of so called ex post. It means that on the basis of past accidents we can identify risks and prevent them in the future. The next one is the approach of so called ex ante. It means vice-versa that we have to forecast some risks that could happen in the future before it would have ever happen.

The need to implement the risk management into the overall company management system in industrial machinery companies is also highlighted with the commitment of sustainable development and corporate social responsibility. That means that the risk management is the next step in addition to corporate social responsibility and to fulfill all needful requirements for company management system for creating the management system which covers all parts of the management system.

The way to integrate all partial parts needed for creating successful management system is to use the GRC approach. These are abbreviations for: G — Governance, R — Risk management and C — Compliance.

The Governance covers the governance with the internal regulations, the Risk management covers all possible risks which can happen in the company and the Compliance covers the conformity with external regulations.

This article was supported by the Slovak Research and Development Agency under the contract No. LPP-0384-09: “Koncept HCS modelu 3E vs. koncept Corporate Social Responsibility (CSR).” The paper is also a part of submitted KEGA project No. 037STU-4/2012 “Implementation of the subject “Corporate Social Responsibility Entrepreneurship” into the study programme Industrial management in the second degree at MTF STU Trnava”.

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Povazsayová Lucia, Ing. - student; Supervisor: Ján Závadský, doc., Ing., PhD. (Faculty of Economics UMB, Institute of Managerial Systems in Poprad, Slovakia)

ANALYTIC HIERARCHY PROCESS AS A SYSTEM APPROACH

SUPPORTING METHOD

In daily life managers and business owners have to make a large number of decisions that should be supported by maximal amount of information and should be made with the detailed analyze of possible variants to ensure fulfillment of the objectives. Nowadays the strong competitive environment and realized decision create the success or vice verse a huge loss.

One of the ways of making a right decision is to observe things from complex perspective and to deal with specific problem as a one unit. It means to use system approach in the work. There are many ways of using system approach and it is only up to the manager which one he would like to choose. Today, managers use various methods and software, based on system approach, in their work. These methods help them to make the decision and evaluations, based on selected criteria. One of these methods is called Analytic hierarchy process (AHP), created by Thomas L. Saaty.

The aim of the article is to introduce Analytic hierarchy process (AHP) as one of the system approach supporting methods in the manager’s work and to show the opportunities of using it in various managerial activities resulting from the usage of the method and usable in different industries such as business, government, education, health care etc. To show, how this method works, tin this article we try to solve a specific decision-making problem in use of AHP method. The problem is connected with a selection of suitable person for the position of internal quality auditor. The calculation works with 3 variants (candidates) and 10 criteria.

Key words: system, system analyses, system approach, analytic hierarchy process, decision making

References

1.Sakál, P., JERZ, V. 2006. Opera‹ná analýza v praxi manažéra 2. Trnava: Tripsoft, 2006. 133 s. ISBN 80-245-0132-5.

2.RoháQová I., Marková Z. 2009. Analýza metódy AHP a jej potenciálne využitie

v logistike. In Acta Montanistica Slovaca, ro‹. 14, 2009, ‹. 1. ISSN 1335-1788, s. 103-112.

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27

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L.Smida, Ing., PhD.-student; supervisor: P. Sakal, prof., Ing., CSc

.(Institute of Industrial Engineering, Management and Quality,

		MtF STU Trnava, Slovakia)
THE PROPOSAL OF THE	SYSTEM	OF SUSTAINABLE CREATION
OF SHARED VALUES IN THE CONTEXT OF SUSTAINABLE
CORPORATE	SOCIAL	RESPONSIBILITY

Sustainable creation of shared values is based on the concept of Creating Shared Value. Through the implementation of the concept, enterprises expand their activities into previously unused areas, with the intention of social contribution of the major enterprise activities. Thus sustainable creation of shared values represents the creation of shared values when while the future social contribution and fair reallocation of generated values between the stakeholders is implemented.

Amoeba management system means the management system, which is based on autonomy, enterprise flexibility and self-management of employees. The advantage of the amoeba system in terms of Corporate Social Responsibility relies on creating work teams, amoebas, which carry out various activities in the value chain. It is therefore the creation of internal amoebas, but also external, those participate in the enterprise development, while increasing their quality of life.

Sustainable corporate social responsibility represents the system of interconnected activities performed by the entrepreneur long term, independently and on own responsibility with participation of stakeholders, able to selfmanagement and participating on created sustainable added value and serving to promote social and environmental development in order to create a suitable local environment for long-term development of sustainable corporate social responsibility and in line with global aspirations of mankind to maintain a balance between all elements of the global ecosystem. Application of the system to the practice requires understanding the need for sustained cooperation between all stakeholders in the entrepreneurship area, which is a systematic and long-term process.

This paper was supported by the Slovak Research and Development Agency under the contract No. LPP-0384-09: “Concept HCS model 3E vs. Concept Corporate Social Responsibility (CSR).”

The paper is also a part of submitted KEGA project No. 037STU-4/2012 “Implementation of the subject “Corporate Social Responsibility Entrepreneurship” into the study programme Industrial management in the second degree at MTF STU Trnava”.

29

Tokárová Michaela, Ing., PhD. – student; Supervisor: Peter Sakál, Prof., Ing., CSc.(Institute of Industrial Engineering, Management and Quality, MtF STU Trnava, Slovakia)

PROPOSAL FOR THE CREATION OF SUSTAINABLE MARKETING CONCEPT WITHIN THE CONTEXT OF STRATEGY CORPORATE SOCIAL RESPONSIBILITY

Experts and even practitioners in recent times promote the integration of social and environmental issues into trade, but many managers don’t use enough resources related with social responsibility and therefore this activity cannot guarantee specific profits in the short term. Nowadays we see the role of the modern marketing changes. On the one hand, the market celebrated its contribution to increase material standard of life worldwide, while on the other hand, was blamed for responsibility in creating social and environmental problems. Despite these claims, which were in the market, specialists were able to identify ways to integrate features social responsibility into business organizations, to promote sustainable lifestyles and also support the development of sustainability in innovation. In recent years, companies begin to show interest in CSR, as well as other elements of corporate social responsibility. However, the responsibility is not just a tool, as a commitment to society, main stakeholders pretends, but it is also the understanding and satisfying the needs and interests of the parties of mutual compromise will help, so it is the way to balance economic, environmental and social objectives in a responsible manner. The role of marketing is to keep in permanent contact enterprises with their stakeholder, to fulfill their needs, to develop products and services to those needs. These activities would be the main objective of enterprise. This paper points out that corporate social responsibility is a long-time part of the marketing program. It attempts to investigate re-examine a variety of marketing contributions. At the present we should mention, that the active marketing approach based on the principles of sustainable development is necessary for further development of sustainable development. Sustainability in terms of marketing will not only achieve greater sustainability, but also will be ensuring the future of marketing as a business discipline.

This work was supported by the Slovak Research and Development Agency under the contract no. LPP-0384-09: “The concept of HCS model 3E vs. concept of Corporate Social Responsibility (CSR)”, the work is also part of the approved project KEGA no.037STU-4/2012 “Implementation of the subject “Sustainable corporate social responsibility” in study program Industrial management in the second stage of the MTF STU Trnava.

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