Том 3

#. . % " , $. . , 3; . .$. % " , . . ., .(& ! " '. * )

D # &* > " # " C $" & @ " ? / C 8 >/ > # - @ # #@. '" ? &*E &@ / $" = ' , & ""- # # Facebook, " % > # " # # 8 8# , C - % / # # # C# " # &* > " # " #" .

$% & $# , #"$&*% # " # &* > " / " # - % &* >. #8# "$" ? 8# $>E # " # " / $&*% @ " "- 8 % > #-8 C %# >, # &@? / 88 " #/ " / 8 $& # * & / !# $# C 8 8 $ & . " > > 8 # C % " # &* @ " *: ? @ # " # #/, &C >" #- # $" # E #/ " 8# 8$## " / # $& , % &* > $# # 8 C ?> * #%8 > # $%# >.

?# *" "$E / & 8> " # &* > 8 # (social media marketing) 8 , #"$&*% "& @=# " " $#8#% ## " / (Social media optimization): ? &* " * ( E#/ ); %8 =- # $ ?>" C ? & # %$#"# (?>" "$" # -# ); A "$ pdf-! /&>, #- # # %$#"# ($& # &* > E # "">& #); $= # #"$&*% # ; $#8 # #C > $#& #/, % > " , #"$&*% 8> " # &* > " .

> # " 8 > # " &* > # 8 C ? % >. # > "$" " >/ # " $&*% & /, $" &* $#8 >/ # " 8 $# # #C $"# & C## $" # & " / . %- # " > , $# & # & #% "& / C $" # & $"- C $# . < # & " # &* > " / C 8 # $"$# . '" A # 8 C C & $# # " / % " " # &* > " / * A!! # >8 E # 8.

D # &* > " # — A C 8 > $& = #, " #8 " 8 $&*% & /, ?Š # > # / " #. % 8 " # # "- 8 > $# # A 8 $& ##, 8 ?# *" % # &* > % &* . D $8 =*@ " # &* > " / * & C # $" & 8#- * " ?" >/ , % # * ? , %> * C # $#C *, " #8 * % > $#.

0 +

1.1 <., &$ . \#! / 8 # C. .: &*$# < ?E , 2010.

2.!! (., M+ >V. $# 8# . # C " # &* > "-# ?& C "! . .: ' E# , 2008.

41

. . , .; . . . 3 " , . 2. ., . ( *58 , '. * )

' " =#/ 8 8 "#" 8 C " " / "& ?> ""## - # " " ## ! 8# # . % 8 < %# ""#/" / Y- ## 13 8 2009 C ?>& Y &* $C 88 « !- 8# # # % # # "#" 8> C " " / "& ?> ""#/" / Y- ##».

< ?& 8 ! 8# # C " " / "& ?> ""#/" / Y- ## " 8 >/ $# $& # " / % # & "& / .

D #/ % " C " " > "& =# , % 8 = @=# C "- " > & " # 1 ? 2011 C , " " #& 39 & . # $"#- C % " " # C " " > "& =# " " & 3,5 %. €& 30 % C " " > "& =# $$ % &* > # # > C " " > C #8 % " 50 & # " E , #% # $ - "# C % " A # C " " & " " 11,1 # 6,9 %.

#8 ? % 8, # ? /E# 10 & 8 $#% / # >"- ? # ? & $& # > C " " > "& =# $# %8 " # % 8 = # A # & " / "& @=#8 $& # 8 C " " > "& =# , #8 @=# " >/ $> ? > C " " / "&- ? # ? #8 @ !# #@.

" #% >E$#"& > > , 8 " & * > , "#- " 8 C " " / "& ?> Y " ! 8# ##. '- $> , ? #8 $#8#%# * #"& $& " # . $#- 8#% # $% &* " # * $"" $# # E #/, # $8 $# " # 8 *E #@ " % ? @ $& # #- . ? #8 " # $C 88> " # # # $ $C # C " " > "& =# .

0 +

1.+% 1 12.12.1993 C. // ""#/" C % . 25.12.1993. ƒ 237.

2.1 !" )& - 27 8 2003 C ƒ 58-YF « "#" 8 C " "- / "& ?> ""#/" / Y ##» . 01.12.2007 ƒ 309-YF.

3.! 1. ., ! Y & . ., !$ . . # " C " " C $& # . .: %- -'‡ , 2009. – 321 ".

42

+.#. = , .; . #. . & " , . . (& ! " '. * )

D E # , ? &*E " * " & # % 8 C E "- $# #8 " = " # « " " > 8$/» & . € - & " A 8# $# A 8 $# " C " " 8 8 " >- 8# 8 8# C # : « >8» ( C # # " #, $#8 8 D‡ ) # « >8» ( " & # $&* / > "& C# ' ? # ##) [2]. < & @= ? &*E# " C " " % 8 C E $> ! 8# " ‘ #8$&* %- &*" .

" 8 > #""& & / " & > $& C *, " #8 $& # 8 « " " > 8$#» ? % > #8 C " " .$#8 , 8 " #& " / " * « #! " " / 8$ - #» C # 8, # " " / 8$# $#& "* 8- C *E " 8 C & # [1]. ' " " #, 8 , % - C A C # D‡ " = " & ? " #"& 8 " 8$#/, $> E C# $ $#@ !# 8 # 8$% ## " ?> " & > #8 $ # # # # C " " , %- & %## #" &@ # &* $ $&*% # % 8&‘/ # " " 8# [1]. ' # C #& C # ? ?" " # " = " # " "- > 8$/, 8 ? & #8$&* / $ # #.

" 8 , #""& # # ?& @ " / - &* " *@ # #" # " *@. «# ! " > "», - > 8 C#8# C " " 8# " & $ " = " # « "- " > 8$/», & @ " &* "! / ? $> !#- " > $. ' ? &*E# " "& * # ‘ C#C " # - & C# " # "#" 8 , " ?#&* / # "& / ? > > % #"# #% * 8 C# 8#& &@ /. < A 8 8 C ? %# !# 8, ?&@ & "* % A C # # # C# «# ! " > "& /», # "8 " = " * $# " 8 8 % # # &- C#/, &* " * " " > 8$/ " % # > A 8# 8# $& $ [2].

0 +

1.> ! % $. #! " " / 8$: $. " C&. €. * # (Thomas DiLorenzo. The Review of Austrian Economics Vol. 9, No. 2 (1996). 43—58 ".)

2.& 0. ., " .'. % "& > > : ? # $ A 8# . .: Y-, 2008. – 442 ".

43

. . 5 " " , +. . " , 3; . .$. % " , . . ., . (& ! " '. * )

-

< #8> " C A& A C # # #=-88 &* 8 % /" ! 8> & > & E # " ?"& # # $ - ?# & / $8 " % # / " >, $>E # A!! #- " # ? >, " = # $*. # " $ "&*@ > % #, ? @=# > # " 8 & # E # .

& $>E # A!! # " # &* " # $" # & / ’ ? #8 " = " & * $& >/ &* ? / C #%- #/. #8 ? % 8, / #% " > $?& 8 "! ’ & " " " # " ? C % #8 /" # " $&*% & 8#.

' %8 >8 E # 8 / $?& 8> & " A!! # ?-" %* $&*% & / " $" # & 8# ’ .

" 8 8 % ## $? / " %# 8 % * " % # 8- ?#&* C $#& # & $&*% & / "& C ’ . $#& # $% " # $" # & / ’ "& @= @ # ! 8 #@ " $#& >8# ! C !# 8# # % # 8 8 "$& # : " " ## C, ? ? # $#& C @=# # #/, #=- % /" > $?& 8 # <, ?& C " /" # #/ # $#- &* 8 8 8 # .

$" & " "$ ? % " > $& #/ # #%8- #/ % &*" "! ’ , %8 " * $& > 88 &* > "& C, # ! 8 # $& > # $" =# ? $& @=# 8$#/ # .

" = " & " "$ C#" # & ? " C #- % ##. F # "$& @ " $ C # 8, $% & $#8#%#- * 8 ? ? # / % #.

< % &* A!! # " # & &* " *@ C #% #/ "! ’ , "" # > 8>/ " ? ? > % , &-# ?= " , # " .

#8 ? % 8, # C $#& # &* &* " # ’ $% % # &* $>"# * % &* # " * ? > C #%- #/ "! #=-88 &* C % /" .

0 +

1. ?$% ) & C## & ’ # D’. [ & >/ " "]. - #8 "$: http://youhouse.ru/spec_po/4.php

44

.#. 5 " , .; . +. . / " , .0. ., . (& ! " '. * )

!! # " * &* " # 8 # #$&* > #/ # " %> 8> #8# "& C & @ " &@ >8 $" 8 % ? $ #- # ?@ > ""#C #/. ? #8 $>E # ?Š # " # "-8 # > % , & =# " %8 !# " C ? "$ - # >$& # C " " C % # % # "& C. 8 $A 8 >? 8 #""& # $" & " "*8 &* /.

'" = 8 " = " @ # %8 > 8 " % : 8 # >/, " >/ # A "$>/. ? % > 8 ># > @ % " # ? % &* > #/, ? ! 8# # # # # &* > 8 # . % "* " & # @ " " $?& 8 / ? "$# $% " # "$& # ?Š 8 !# "#- # 8 # 8# # " % # " #8 & & " = # #%- . < A 8 "& @=#8 E C 8 # 8# # % " #- " % ? C$$> 8 # . ' 8 "& 8 # > %- > " @ " " 8 $ C$$ #/ [1].

'" = 8 # C$$> % $" & " "*8 "& >8, " %# " 8 $& $# #$# &* C$$# "$# &* " / # $& #/ $C #, @= ?Š # > %- # " #8 " # ? # . # % #%? #%8 # "$> % , $A 8 % # $" 8# #8#- % ## % # #%8 #/ !# "# # #/.

'" # " C # " 8 , $% & @= C 8 * % > # > !# "# # , ?>& $& A 8#- " #" # " 8 &*. / # " 8 $"8 # %8 " * # "$> ?Š 8 !# "# # #/ '< , $% & $%# * % > # > $ / "#" 8 !#- " C ? "$# 8 # % , $% & % ? * «8 C- #/» # $A$C # 8 # % . < A$>/ $ & " ? #8>8 % 8 % ? # ## ! 8 &* > 8 # % , >/ $% 8 "#8 &* ?Š # $# *

!# "# #@ #/ $! ""# &* C ? % # .

0 +

1. ( . ., C !" . ., . ., < . . $- $> 8 # > % $ "$# &* " 8 # $& # 8 $C # &@- / A$ ! 8> !# "# # % // < # 8 #% ##. 2012. ƒ 6.

45

.!. 5 " , .; . . . , . . ( 5 8 , '. )

D $8 ""## > >8 E # 8 " " "* " =- " > #%8 # " # &*-$ # " /, # A 8# " / #% # C " " . @ & " = " > #%8 #/ ""## " %> @ " "$& # 8 ' . $" "* " / ## " "- > # " > !# 8, " > $#% # $#"$@ - " ##, $"8 &* " # " # $ $# #/, " 8 "* "- % * ? & " / # @ # A!! # ? @= @ "#" 8 .

" ? $ $# #/ A 8 $& ## " % " %- # 8 E & / "#" 8> ""#/" C $#% " , "- 8 8 A$ % # # %8 " #"$&*% # # " 8-? C $#% " .

€>& $ ? $ "#" 8 #% ## #? & "$" > # " 8 ? C $#% " " # % # E# > #"$&*% # # " 8 $ $# ##, % , ? #8> & # % ## $#% " , $# # " # >$& # , $?- " # ? #8 8 "$# " .

"#" 8 #% # $% & C& # $" $" # * - >/ # " 8 , # * " $& # &* > # # &* > " > C #% # # " ## " C#8#.

% # %8 " * #"$&*% # " # " " &* # # " 8 "$" # $# E ## / $?& 8>, . . %- % C # $#8 # / "! , " 8 " C , $% " # * 8 "#8 &* C "# C # " C A!! .

€>& $ ? & " % # C A 8# " C 8- #%8 " #8 # ? @=# $ $# # , ?> & & "* #" # 8 8 # ## ? # #"$&*% * # " 8 > ? - C $#% " " / &* " # ? &* / " .

#8 ? % 8, ?>& % ? A 8# " #/ 8 #%8 " #8 - # $#% " > ? # $ $# # , >/ "$" ?" $#8 #@ #8# # " 8 ? C $#% " # $#%- " / &* " #.

46

<. . 5 " " , .; . #. . & " , . . (& ! " '. * )

:

? = # — A "#" 8 # # C 8 !# "- >8# # " # 8#, $ $# # 8# # C 8# / # ? % - / ! 8 , $# 8 *C# >$& @ " # ! ## 8 " =- " @= / / "#" 8> [1]. €& C 8 ? "$# @ " $"">$& # # & # $# & , ! 8# # # #"$&*% # #- > > " " .

? = # " = " & " ! 8 : / (?- >, 8 >) # ? % / ( 8 8#).

' $"& 8 $ " 8 8# ?" " $?& 8 " = # ?Š 8 > C ? = ##, # ? ? * C- " = . & $& / >8# *C 8# ""## * >" : $ >8 " # & C# " C #""& # 2012 C. ?" &@ ? &*E# " ""# (90,2 %) $& # @ > # "& C# &* >8# *C- 8#, 8,9 % #"$&*% @ > # ? % > $& #. ' ""## % 7 & ?Š 8 > ? = ## > " ? & 8 > % , " #C 6,9 & ?. & 2012 C. [2].

? = # # ## ""## C #% " \ &* >8 ? 8 (\€).

D 8 > ## $ C #% ## ? > \€ ""## # 8# # > — " "# C, $#8#% # > $ " 8 # # & ##, $# /" # ! &*E# 8 #" , % # ? ? #. € ""## $"$ & C# " # ! ## 88- " #8 " 8, " " #, "# " .

? "$# " ?#&* C ! # # # C C ?- = # # $& C ? "$# / " *@ $?- " / A 8# # # " & # & $# " # " = #@ 8 # # 8 *E #@ 8 " # # & ? ? # / " #, $>- E #@ $#% # &* " # # & E #@ "& #/ "" > ?- # , $#8#% ## # E / #"& " #, " # #@ #% $ - C #% ## C C ? = # .

0 +

1.C$ . ., [ .(., %) . . ? = # , !# ">

## : ? $" ?# . 8" : 8" #/ $ # " #/ # "# , 2010. 193 ".

2.URL: http://bankir.ru/novosti/s/nalichnye-nezamenimy-10018808/

47

. . 5 % " , .; . #.!. 8 " , .0. ., . ( « ! »)

& $# A 8# " / " ?#&* " # ?= " C " " $# # # " @ $ # , $& @ $ " C "8 C- # # " # & ? #/. ' /E#8# # " 8 8#, " $8 =*@ - > C " " % /" A 8# " #/ # &, >"$@ #- > # ?@-& C > > C#. ' 8 #%#" C " " > 8 > $& > " #8 # $#% " , 8 $Š 8 — C " # # . , ! % $Š 8 # , " > &- C#, $>E @ " " > , 8 " " 8 #% # # & C > &*C > > # " # ##. ' "& # #%#" , ? , C " " > 8 > $& > E & # # , " = # & C , "- @ 8 #% #@ # & C > " # # > # " # ## [1].

D = " @ % > %C& > $# # > # " # & ? #/, , "8 % # &* >/ %? " %C& # % @ ""-$# > ? # # " / $ # #, & 8 8 > * $& # C # : / "# " # "- #%8, % # E# " ? % & ""# " / E &>. < # # "C # "$C "$" , — C # "-$C $& # .

' % #"#8 " # #" > " # # # " # # C # # C $& # $ -% 8 E @ $?& 8> "C& # # # - " # & ? #/, $ -% 8 $# @ # " 8 8#, =#8#""$## C " " , > 8 #"$&*% * & A # & /.

& C-?@ $ # C $# #% " $>- E # 8 " & C , " = # 8 C " " > " , C #- # 8# ?& " # $# 8 #% # / $ # #. 8 & C-?@ @ $ # # # @ " # # / "# " # 8 C # [2].

Y#" &* > 8$# # $# "C& # #@ $ $&*" / "$" ? " #, % # , # "$" , 8 " 8 "$ A 8# " / # " #.

' & 8 $ # , @ & $# * C " " & "C& # # & ? #/, 8 " % *, $# "$ C " " $# $ # # #% ## " % /" > $"" , $# «$C » A 8# # " 8# " " # * & @ # " *.

0 +

1.$ A 8# / $ . .•. 8 . " / : Y # ",

2010.

2.(+ . ., $ . . A 8# . — .: D, 2011.

48

. . " 6 , .; . #. . & " , . . (& ! " '. * )

# &* > > # " ? &*E # @ " @ % 8 " *

# ? " ?& " *, 8# 8 $# # "#" 8 # " #8 "- # &* >8 $8 ? / "#&>.

> ? / "#&> & C# C#8 "! 8 & " "! / $- -$#. D 8 " E # 8 "$" 8 # $& # 8 > " & > " ? / "#&>, $" & @= " ? / -> # " #8 " #, @= % & >/ $ $#% 8 * ? 8> % "$#% " ? / "#&> [1].

" ? >" # # ##, $Š & 8> # 8 , # !# # , ?= ? % &* # "$# &* $C . ? "&- & A # " 8# $>E # ?= C 8 " # 8# C ?= " C $#% " .

!# # / ? / "#&> — " $?& 8 "- 8 C > , $# # / A C & " % #/ " ? #/ $Š & 8> ?Š 8 # $& " # $! ""# &* > % #/.

E # 8 $?& 8> & " # $#&* / A 8# " / " C##, C 8 $" > /" # $& @=# C & $# # & " ? % > 8 , $% & @=# A!! # $& * ?- / "#& / C #% # % > ! 8 " ?" " # # $ $#- # .

0 +

1. ! * . Y 8# # > ? / "#&> > $ - C $# // “ & # . 2010. ƒ 1.

49

. . ' , .; . . . ", . . ., . ( « ! »)

' " = 8 > ! "& C % # " " >" #8# 8$8#. >/ # $## " C ? $&*% *" $ $&- " *@, ! C !## " Š 8& 8 / " *@ #% # &@? / " 8*#. & / &*@ C #% ## ! ?#% " & " $# # >-# $"& @= "E# # > / . D$#!# &* " #"! $" & # ! "& C ? " ? C #8 # 8 " "- $& #@ ? = / !# 8> [1].

& / " C# / !# 8> & " * 8$& " 8 # C " C# $ $" & #@ "& C ? & >" C " # ? & #%- #8 8, "E# # "" #8 "& C. " #% A C , " C# / 8 # C #%?# " " C# "E# # "$" % " " #8 # ?Š 8 $, / $ # # # > ! / ? *?>, " % # $& # &* C #8# !# 8> [2].

" >8# $#8 = " 8# " % 8 / !# 8> & @ " : 1) #"$&*- % # C >"$#% # &* C ? # , $% $>"# * " # " #%# * " #8 " * $" & 8> "& C; 2) ?- # ? &*E C C C $#&* , >/ ? $" & * E#- #/ "" #8 "& C # " 8 #! / $#; 3) " # # #% % " >" / $#% # &* " # ? # , $>E # " ?"& # # , " # # , ? & $& & # $ - ?# & / % " "E# # "$ "& C # # C#? / "#" 8> " # .

0 +

1.>+ . . €#% "-$& # # $ $# ##. .: E # , 2012.

2.' +C .'. # C. .: 8 C-, 2011.

50