- •Part III text 1. History of economics
- •Text 2. Money
- •American money
- •English money.
- •Text 3. The functions of money
- •Text 4. The role of banks in theory
- •Text 5. Central bank
- •Text 6. Finance
- •Text 7. Recruitment
- •Finance Analyst
- •Text 8. Job specification
- •Text 9. People in organization
- •Insert the correct verb.
- •Text 10. Behaviour patterns
- •Text 11. Dismissal procedure
- •Text 12. The company structure The Company Organization
- •Text 13. Board of directors
- •Text 14. What you need to become a successful leader
- •In both these examples a modal verb is used to express mild obligation or advice. What do the following verbs express?
- •Text 15. How to motivate your employees
- •Text 16. Meetings
- •Part IV text 1. Advertising in early western history
- •Text 2. Advertising
- •Text 3. Advertising and promotion
- •Text 4. Major methods of advertising and promotion How to Write Ads?
- •What Should You Write in Your Ads?
- •Major Methods of Advertising
- •An Example of the Definitions
- •Text 5. Adventages and disadventages of different advertising medium
- •Newspaper Advertising
- •Some Advantages in Newspaper Advertising
- •Some Disadvantages with Newspaper Advertising
- •Magazine Advertising
- •Direct Mail
- •Specialty Advertising
- •Conclusion
- •Text 6. Public relations and advertising
- •The Advertising Pyramid: a Guide to Setting Objectives
- •Text 8. Controvercial advertising
- •Text 9. The right design is the shortest way to success
- •Text 10. Does advertising make us too materialistic?
- •Text 11. Commercials aimed at kids
- •Text 12. Consumer behaviour from the advertising perspective
- •1. Explain, in your own words, why advertising people must understand the complexity of human behaviour.
- •2. What three processes is consumer behaviour governed by?
- •3. Explain your understanding of perception, learning and motivation.
- •Text 13. Advertising as a business
- •If you want to use English in a natural way, you should note down and learn expressions like these.
- •Text 14. What does it take to become an ad manager?
- •Text 15. Advertising as a career in the usa
- •Рекомендуемая литература
Text 13. Board of directors
What is the Purpose of a Board of Directors?
A company's board of directors helps management develop business plans, economic policy objectives, and business strategy. A board of directors often selects the chief executive of the business, supports him, reviews his performance, and may dismiss him.
Through regular meetings, the board helps ensure effective organizational planning and sees that company resources are managed effectively. The board of directors also sees that the company meets regulatory requirements that apply to that business. The board of directors also must assess overall performance of the corporation.
Directors monitor a company's financial performance and the success of its products, services and strategy. Directors are expected to follow developments that affect the business. They must set aside any potential conflict between their personal or individual business interests to support the well-being of the business which they serve.
The most effective board of directors will be a group of professionals who bring a breadth of skills, experience and diversity to a company. As the company grows and changes, the governing board also will change to meet changing needs and circumstances.
What are Major Duties of Board of Directors?
1. Select and appoint a chief executive to whom responsibility for the administration of the organization is delegated, including:
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to review and evaluate his/her performance regularly on the basis of a specific job description, including executive relations with the board, leadership in the organization, in program planning and implementation, and in management of the organization and its personnel
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to offer administrative guidance and determine whether to retain or dismiss the executive
2. Govern the organization by broad policies and objectives, formulated and agreed upon by the chief executive and employees, including to assign priorities and ensure the organization's capacity to carry out programs by continually reviewing its work.
3. Acquire sufficient resources for the organization's operations and to finance the products and services adequately
4. Account to the public for the products and services of the organization and expenditures of its funds, including:
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to approve the budget, and formulate policies related to contracts from public or private resources
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to accept responsibility for all conditions and policies in new, innovative, or experimental programs.
Major Responsibilities of Board of Directors
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Determine the Organization's Mission and Purpose
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Select the Executive
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Support the Executive and Review His or Her Performance
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Ensure Effective Organizational Planning
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Ensure Adequate Resources
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Manage Resources Effectively
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Determine and Monitor the Organization's Programs and Services
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Enhance the Organization's Public Image
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Assess Organization’s Performance
EXERCISES
Exercise 1. Answer the questions.
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What are the responsibilities of a board of directors in a corporation? Name them.
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What are major duties of a Board of Directors?
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What can we call an effective board of directors?
Exercise 2. Ask ten more questions on the text.
Exercise 3. Find the verbs in the text. Translate them and make sentences with them.
Accept, acquire, apply, appoint, approve, assess, carry out, determine, develop, dismiss,
enhance, ensure, evaluate, follow, manage, offer, review, select, set aside, serve, support.
Exercise 4. Match the English words and word combinations with their Russian equivalents.
(needs)
|
A. цели B. экономическая политика C. исполнительный директор D. обеспечивать E. увольнять, освобождать от обязанностей F. законное требование G. оценивать H. общий результат деятельности (фирм) или работы (предприятий), эффективность работы I. финансовое состояние J. наблюдать, следить, контролировать, проверять K. прекращать, прерывать L. благополучие, процветание M. разнообразие N. новаторский, инновационный O. отвечать требованиям (нуждам) P. приобретать, получать Q. отчитываться перед кем-л.
R. расходы S. определять, устанавливать T. увеличивать, усиливать, улучшать |
Exercise 5.
The Modal Verbs and their equivalents are used to express:
order, necessity, obligation, an urgent command, prohibition, advisability; mental or physical ability; permission; necessity; an arrangement, agreement, part of a plan (see the chart).
must |
order, necessity, obligation, an urgent command, prohibition |
to have to |
necessity / obligation (arising out of circumstances) |
to be to |
an arrangement, agreement, part of a plan, something thought of as unavoidable |
can / could to be able to |
ability (mental / physical), capability, possibility |
may / might to be allowed to |
permission |
should ought to |
order, necessity, obligation, an urgent command, prohibition, advisability |
needn't |
absence of necessity |
А. Rewrite the paragraph about the major responsibilities of Board of Directors, using the appropriate modal verbs.
B. Translate the following sentences into Russian.
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To succeed in life, even in purely material terms, people must work together.
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Each year the new car models have to be sufficiently different from the ones before.
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You haven't finished the report yet. So you will have to do it tomorrow.
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After that, Adam Smith took up another subject which he was later to proclaim to the world.
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The City can be called the financial heart of the world.
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In those old times, moneylenders could not charge interest.
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As early as 1913, Ford's company was able to produce an astonishing 1,000 Model Ts per day.
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May I join your company?
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He said she might use his dictionary.
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The firm will be allowed to take part in the competition.
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You should (ought to) be more careful at work.
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He needn't be in such a hurry. It is 5 o'clock and the meeting will only start at 6.