- •Part III text 1. History of economics
- •Text 2. Money
- •American money
- •English money.
- •Text 3. The functions of money
- •Text 4. The role of banks in theory
- •Text 5. Central bank
- •Text 6. Finance
- •Text 7. Recruitment
- •Finance Analyst
- •Text 8. Job specification
- •Text 9. People in organization
- •Insert the correct verb.
- •Text 10. Behaviour patterns
- •Text 11. Dismissal procedure
- •Text 12. The company structure The Company Organization
- •Text 13. Board of directors
- •Text 14. What you need to become a successful leader
- •In both these examples a modal verb is used to express mild obligation or advice. What do the following verbs express?
- •Text 15. How to motivate your employees
- •Text 16. Meetings
- •Part IV text 1. Advertising in early western history
- •Text 2. Advertising
- •Text 3. Advertising and promotion
- •Text 4. Major methods of advertising and promotion How to Write Ads?
- •What Should You Write in Your Ads?
- •Major Methods of Advertising
- •An Example of the Definitions
- •Text 5. Adventages and disadventages of different advertising medium
- •Newspaper Advertising
- •Some Advantages in Newspaper Advertising
- •Some Disadvantages with Newspaper Advertising
- •Magazine Advertising
- •Direct Mail
- •Specialty Advertising
- •Conclusion
- •Text 6. Public relations and advertising
- •The Advertising Pyramid: a Guide to Setting Objectives
- •Text 8. Controvercial advertising
- •Text 9. The right design is the shortest way to success
- •Text 10. Does advertising make us too materialistic?
- •Text 11. Commercials aimed at kids
- •Text 12. Consumer behaviour from the advertising perspective
- •1. Explain, in your own words, why advertising people must understand the complexity of human behaviour.
- •2. What three processes is consumer behaviour governed by?
- •3. Explain your understanding of perception, learning and motivation.
- •Text 13. Advertising as a business
- •If you want to use English in a natural way, you should note down and learn expressions like these.
- •Text 14. What does it take to become an ad manager?
- •Text 15. Advertising as a career in the usa
- •Рекомендуемая литература
Text 7. Recruitment
When a company needs to recruit or employ new people, it may decide to advertise the job or position in a special section of a newspaper. People who are interested can then apply for the job by sending in a letter of application or covering letter (US cover letter) and a curriculum vitae or CV (US resume). A CV contains personal details of the candidate, his education and working experience.
A letter of application is not like a simple form and much wider then a CV. In your covering letter you should:
-
state your reason for writing.
-
either inquire whether any positions are available or say which position you are applying for. (If you are applying for a specific position identify the source of the information (a person, a newspaper, including date, etc.)
-
describe your educational background and professional experience. (Focus on those things from your resume that best relate to the position you are applying for.)
-
say you are enclosing your resume and/or other supporting material.
-
state your willingness to provide more information and to be interviewed.
-
thank them for their consideration.
-
say you look forward to hearing from them.
A company may also ask candidates to complete a standard application form. A company’s Human Resources department will then select the most suitable applications and prepare a short list of candidates and applicants, who are invited to attend an interview. Another way for a company to hire is by using the services of a recruitment agency (US search firm) who will provide them with a list of suitable candidates.
DOs and DON'Ts For Job Seekers
DO apply for a job in person.
DO learn ahead of time about the company and its product.
DO stress your qualification for the job opening.
DO mention any experience you have which is relevant to the job.
DO indicate your stability, attendance record and good safety experience.
DO indicate your flexibility and readiness to learn.
DO maintain your poise and self control.
DO try to overcome nervousness and shortness of breath.
DO answer questions honestly.
DO have a good CV.
DO recognize your limitations.
DO be well-groomed and appropriately dressed.
DON'T keep stressing your need for a job.
DON'T discuss past experience which has no application to the job situation.
DON'T apologize for your age.
DON'T be untidy in appearance.
DON'T display "cocksuredness."
DON'T beg for consideration.
DON'T mumble or speak with a muffled voice.
DON'T hedge in answering questions.
DON'T express your ideas on compensation, hours, etc. early in the interview.
DON'T hesitate to fill out applications, give references, take physical examinations or tests on request.
DON'T hang around, prolonging the interview, when it should be over.
DON'T go to an interview without a record of former employment.
DON'T be one of those who can do everything.
DON'T be a "know it all" or a person who can't take instructions.
DON'T display a feeling of inferiority.
DON'T write incorrect information on your CV to make it look better.
DON'T arrive late for an interview.
EXERCISES
Exercise 1. Answer the questions.
-
How can a company recruit people?
-
What is the difference between a letter of application and a curriculum vitae?
-
What is an application form?
-
How does a recruitment agency work?
Exercise 2. Read the DOs and DON'Ts for job seekers once more. Explain why you should and why you shouldn’t do any of the mentioned things.
Exercise 3. Match the English expressions with their Russian equivalents.
Клише и выражения сопроводительного письма:
-
With reference to your advertisement in "Kiev Post" of Tuesday, January 10,1 would like to apply for the position of... in your company.
-
I recently heard from... that there is a vacancy in your sales department.
-
I am used to working on my own. — I appreciate the opportunity to work on my own initiative and to take on a certain amount of responsibility.
-
During training for my present job I took courses in marketing.
-
Since my present position offers little prospect for advancement, I would prefer to be employed in an expanding organization such as yours.
-
I am at present earning ... per month.
-
Thank you for offering me the post/position of...
-
I have pleasure in accepting this position.
-
I am looking forward to commencing work on September 1.
Письменный отказ от предложенной работы:
-
I regret to inform you that I am unable to accept the position, since I have received another, more attractive one.
-
I feel that my experience in this field would not be used to its full capacity in above position. Therefore I have to decline.
-
С удовольствием принимаю эту должность.
-
С сожалением сообщаю вам, что не могу занять эту должность, так как получил другое, более привлекательное предложение.
-
Ссылаясь на объявление в «Киев-Пост» от 10 января, вторник, я хотел бы претендовать на должность... в вашей фирме.
-
Благодарю Вас за то, что Вы предложили мне должность...
-
Чувствую, что мой опыт работы в этой области не будет использован в полной мере, поэтому вынужден отклонить предложение.
-
Я привык работать самостоятельно.— Я высоко ценю возможность работать с должной мерой ответственности, проявляя собственную инициативу.
-
Так как моя настоящая должность не дает мне больших возможностей для продвижения, я хотел бы работать в такой перспективной организации, как ваша.
-
Я недавно услышал от ... о вакансии в вашем торговом отделе.
-
С нетерпением жду начала работы 1 сентября.
-
В настоящее время я получаю ... в месяц.
-
Во время обучения для получения должности, которую я занимаю в настоящий момент, я закончил курсы маркетинга.
Exercise 4. Read and translate in written the following advertisements.
Advertisement 1.
An international construction consulting company is expending its business in Russia and opens the following vacancies:
- Project manager
- Cost manager
- Scheduler
- Design manager
Successful candidates must meet the following requirements:
-
Higher education
-
Considerable experience in construction companies
-
Good command of English
-
Good communication skills preferred
Advertisement 2.
Position is open within RCI Banque, 100% French Bank, captive of Renault Group, presented in 19 countries. RCI Banque will start its activity in Russia in the sphere of financial Services for Renault clients.
Key Account Manager
Main missions:
-
Assure cooperation between Dealers, RCI, RENAULT-Avtoframos and Bank-Partner
-
Effect follow up of dealer's retail finance activity
-
Deliver training for dealers
-
Assure realisation of retail finance objectives
-
Follow competitor's offers
-
Contribute to ameliorate the quality of services
Profiles required:
-
Graduate in Finance Economics
-
Speaking fluently English
-
At least 3 years of successful commercial experience in banking or automobile business
-
Driving license, ready to travel to the regions
-
Excellent communication, presentation and analytical skills
If interested, please send your CV at job @renault.com or fax: 555-0000
Advertisement 3.
The global leader in market research information and analysis HR Administrator
Accountabilities:
-
Administration and maintaining of all employees related information such as orders, labor books, salary and bonus lists, vacations, sick lists, civil contracts, etc. to ensure compliance with Labor Code and internal procedures
-
Interaction with Pension Fund
-
Administration and maintaining of Social Insurance program
Requirements:
-
3+ years experience as HR administrator in a large multinational company
-
Strong knowledge of Russian Labour Legislation
-
Computer Literacy: MS Office, 1С D8, Consultant+
Please send your CV to e-mail: job @hr.ru
Cover letter with your motivation
Advertisement 4.
The global leader in market research information and analysis Receptionist
Accountabilities:
-
Handling all telephone calls and providing reception service for clients
-
Booking cars and taxis, coordinating work of office drivers
-
Handling all incoming and outgoing correspondence
Requirements:
-
Good spoken and written English
-
Good organizational skills
-
Bright and enthusiastic personality and good communication skills
Working hours:
-
Monday-Friday from 08.30 to 17.00 or from 11.00 to 19.00
Please send your CV to e-mail: job@ hr.ru
Cover letter with your motivation
Advertisement 5.
The global leader Johnson& Johnson is looking for: