- •Unit l Definition of Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Answer the questions.
- •VI. Speak on the following.
- •VII. Read and translate this newspaper article.
- •VIII. Questions and assignments (задания).
- •Unit 2 Levels and Areas of Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination,
- •IV. Translate into English,
- •V. Answer the questions.
- •VI. Speak on the following.
- •Unit 3 Management Skills
- •I. Translate these words and word combinations.
- •II. Find the English equivalents for the following.
- •IV. Translate into English.
- •Unit 4 The Basis of Financial Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English in a written form.
- •V. Questions and assignments.
- •VI. Make up a written abstract (краткое изложение) of the text.
- •VII. Retell the prepared abstract. Unit 5. Outside Sources of Financing
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Answer the questions.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the prepared abstract. Unit 6 Sources of Unsecured Financing
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination.
- •IV. Translate into English.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the prepared abstract. Unit 7 Accounting
- •1. General definition of accounting
- •2. The basis for the accounting process
- •3. A balance sheet
- •4. An income statement
- •5. The importance of the above two statements
- •I. Translate into Russian,
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Read and translate this newspaper advertisement.
- •Investment Banking
- •VII. Answer the questions.
- •Unit 8 Operations Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination.
- •V. Questions and assignments.
- •Unit 9 Marketing
- •1. Generalities
- •2. A marketing mix
- •3. A marketing strategy
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VII. Read and translate this newspaper article.
- •Risk Management
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Answer the questions.
- •VI. Read and translate.
- •VII. Retell the above text.
- •VIII. Read and translate this newspaper advertisement.
- •IX. Speak in short on the advertisment according to the following scheme (план).
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Make up a written abstract of the above text.
- •VII. Retell the text according to your abstract.
- •VIII. Read and translate this article.
- •IX. Answer the questions.
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill the blanks.
- •IV. Translate into English.
- •V. Imagine (представьте себе) you are applying for a job. Translate the questions and try to find proper answers to the questions of an "interviewer".
- •VI. Read and translate this newspaper article.
- •Illegible writing and long letters won't get you an interview
- •VII. Questions and assignments.
- •VIII. Describe the best application letter and its contents (содержание) using the words and sentences from the text.
- •IX. Read and translate.
- •X. Answer the questions.
- •XI. Read and translate this application and curriculum vitae.
- •XII. Answer the questions.
- •XIII. Memorize these phrases.
- •XIV. Write an application by using the above phrases. Unit 13
- •1. Definition of motivation
- •2. Scientific theories of motivation
- •3. Hierarchy of needs
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Agree or disagree with these statements. Use the following phrases.
- •VI. Questions and assignments.
- •VIII. Read and translate this newspaper article.
- •IX. Questions and assignments.
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VI. Find in the text and write out.
- •VII. Speak on ethical behaviour of an ideal manager, and the rules of etiquette he/she should stick to (придерживаться).
- •Read and translate.
V. Questions and assignments.
1. Why is information technology necessary for firm's?
2. What is the English name for big computers?
3. What can you say about supercomputers?
4. What kind (вид) of a computer is often used at home?
5. Do you have a personal computer at home?
6. Why a personal computer (microcomputer) was made possible?
7. List (перечислите) the four functions performed by MIT.
8. Where can data be collected?
9. Where can data be sorted with a computer?
10. Do word processing programs allow users to store documents in the computer's memory or on a disk?
11. What do you know about spreadsheets?
12. List several internal and external sources of data.
VI. Make up a written abstract of the above text.
VII. Retell the text according to your abstract.
VIII. Read and translate this article.
ONE WOMAN'S EXPERIENCE AS A GLOBAL HEAD OF IT
A successful manager sees a wider role for women in
the male-dominated world of IT networks
Women are in a minority in information technology and even more so in IT management.
Over the past 30 years, Wendy Merkley has worked her way up from data entry operator in her native Canada to global head of IT at reinsurance company Life & Health, based for the last two years in London. She has spent much of the last year traveling the world to consolidate data centres run by Life & Health — company supporting 80 different systems.
Her travels have highlighted different rates of success of women getting into IT management in different countries.
"In Canada, being a woman had little impact on my career. I was taken seriously quite early," she says.
"My North America management team is four men and four women. In the UK, it's five and two — and in Zurich it was originally nine men plus me; now it's 12 men and two women."
She believes that companies can benefit by having more women managers.
"It's possibly more natural for a woman to relate to what people are going through in their personal lives." she says. "I've coached many husbands on my staff in juggling children, home life and work. Men seem to be more comfortable discussing these things with a woman, who's probably been through it herself. They often find it easier talking to me than they have to a male boss in the past."
She adds: "I'm not women's lib about this. Anyone can get to management —just get on with it."
"We need IT skills but not just people who are in IT for the sake of it," Mrs Merkley says. "More importantly, we need people with the right attitude, who want to work for a global organization and add value to the business."
"Most people can learn new technology; the challenge is to get their heads into a business and into a business team attitude. Sometimes their work has to be adaptable so it can be used elsewhere. Sometimes we need them to travel to Zurich or New York for a couple of days. Not everyone wants this. In fact I've actually talked some job applicants out of joining us."
Her own travels take her between the main data centres in Zurich, the City of London, New York, and other cities.
She has 60 IT staff in London and a similar number in New York, with 24 in Zurich and a dozen in Johannesburg. Each centre has local management, and they all meet three or four times a year.
All this is now changing quickly. "We had three data centres in North America; we now have one in New York. We also now have one database tool, Natural, running on IBM mainframes."
"The basic system is also being ported from New York to the UK, so we will have the same core technology in both centres — the same databases and data dictionaries. This means 65 per cent of our business will then be handled by similar systems."
Further consolidation of the main centres is possible as Mrs Merkley looks at moving the Life & Health Division systems in Zurich to London.
Investment in mainframes and the client data it manages is already being built on through substantial data collection activity, which Mrs Merkley refers to as knowledge management.
"The life and health insurance markets are changing rapidly at present," she says. "With the continuing decline of the welfare state in the UK and growth in popularity of private medical insurance, long-term care and other related policies, we have had to adapt to change rapidly and develop the ability to manage vast amounts of information on risks. Indeed, the reinsurance market is all about managing risk."
"To do this successfully we need access to all the information available to enable us to make critical decisions. This means Life & Health is ahead of the rest of the group in developing data warehousing and other information and knowledge management capabilities. We are using our expertise across the whole of the group to raise the level of awareness and capability in data warehousing."