8. Promotion of a tourist destination

The tourism industry is unlike any other because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in a given destination, and this high level of competition demands a creative and unique approach. To be successful, your marketing should constantly put forth the best possible image of your destination, while creating interest on a broad scale in as many ways as possible.

Partnerships

Partnerships help maximize your marketing dollars and reach a broader and more desirable audience when promoting tourism for a given destination

Trade Shows

Trade shows provide your destination with access to every travel and tourism supplier in the region and beyond, every travel seller and company who sells or wants to sell your destination and the general public who has an interest in what you're offering. 

. Trade shows bring together every aspect of the travel industry in one place and allow time for meetings, interaction and new deals. They also draw media attention, public attendees and, if they are large enough, national travel agencies and their millions of customers.

Advertising

Take out ads in trade publications to get the eyes of travel sellers around the country onto your product. Create a brand for your destination that speaks to what you have to offer and why. Find your destination's identity and describe it to the public so they understand why they want to visit you. Placing your ads in a smart and targeted manner is the final piece in the puzzle. 

Sponsorships

Sponsored events and giveaways that tie in with your destination and create a level of prestige for the brand. Sponsorships are available in all shapes and sizes from local parades to national events, each with its own target audiences and each with a specific set of benefits. Investigate events that take place in the regions you wish to reach that have a direct relationship with your tourism destination. 

9.How can a travel organization promote a destination through social media?

a few years tourism queensland set aside 1.2 $ million for a groundbreaking social media camping ,targeted at global experience seekers. To promote the great barrier reef.The campaign was launched as the best job in the world.

They create weekly blogs ,a photo diary ,video updates and ongoing media interviews.

People who watched voted on the videos,thereby focusing on the quality of the posts.

ИЛИ

In promotion of destinations, the role of social media increases day by day. Effective Use of social media is probably the best tool for destinations for raising awareness about the destination. It’s cheap and effective.

Social Media Services and tools

It includes hundreds of thousands social media services and tools such as;

•Blogs - Wordpress, Blogger, Typepad

•Content Sharing - YouTube, Flickr, Photobucket

•Social Networks - MySpace, Facebook, Gather,BlackPlanet, Eons, LinkedIn

•Professional Networks - LinkedIn, ecademy, xing

•Microblogging & Presence - Plazes, Twitter, Jaiku

•Democratic Content – Digg

•Preference Sharing - Lastfm, Wakoopa

•Branded web destinations - Amazon, Netflix, eBay

•Enterprise sites - IBM, Best Buy, Cisco, Oracle