- •Кафедра иностранных языков № 1
- •Unit 1 theory: «concepts of competitive markets»
- •Adam Smith: ‘The wealth of nations’
- •Case study «Competition»
- •Brainstorming
- •Video Conferencing
- •Unit 2 theory: «steep Analysis»
- •Benjamin Franklin
- •Case Study « New product promotion»
- •Brainstorming
- •Sales Managers Conference
- •Unit 3 theory: «employee reward strategies»
- •Frederick Herzberg
- •Case study «An attractive remuneration package»
- •Brainstorming
- •Unit 4 theory: «creative thinking and creative management»
- •Edward de Bono
- •Case Study «Training weekend»
- •Brainstorming
- •Promoting a new model
- •Unit 5 theory: «understanding organisations»
- •Lundy Cowling
- •Case study «Mission statement»
- •Brainstorming
- •Unit 6 theory: «culture & individual strategies
- •In business»
- •In the context of a global economy» Rabi s. Bhagat
- •Case Study «Company Language»
- •Brainstorming Cultural Blunders
- •Unit 7 theory: «dice theory»
- •Bnet Business Dictionary
- •Case Study «Workload»
- •Brainstorming
- •Unit 8 theory: «The principles of project management»
- •Edward Tufte
- •Specific
- •Measurable
- •Attainable
- •Relevant
- •Time-bound
- •Case study «Managing the project»
- •Brainstorming
- •Unit 9 theory: «The 4Cs of marketing and e-marketing»
- •Chartered Institute of Marketing
- •Case study «Market research»
- •Brainstorming
- •Late Payments
- •Unit 10 theory: «What is branding?»
- •Paul Stobart
- •Case Study «What’s in a name?»
- •Brainstorming
- •Travel Costs
- •Unit 11 theory: «Activity-based costing (abc)»
- •Robert s. Kaplan
- •Case Study «Finance»
- •Valuing goodwill
- •Brainstorming
- •Selling old stock
- •Unit 12 theory: «The concepts of microfinance»
- •Forbes Magazine
- •Case Study «The millennium meeting»
- •Brainstorming
- •Giving presentations
- •Unit 13 theory: «Business ethics and Corporate Social Responsibility»
- •The World Bank
- •Case Study «Environment»
- •Brainstorming
- •Unit 14 theory: «Corporate strategic planning»
- •Dwight d. Eisenhower
- •Case Study «Multicultural project»
- •Brainstorming
- •Trade delegation
- •117997, Москва, Стремянный пер., 28.
- •117997, Москва, ул. Зацепа, 41.
Министерство образования и науки Российской Федерации
Федеральное государственное бюджетное образовательное
учреждение высшего профессионального образования
«Российский экономический университет имени Г. В. Плеханова»
(ФГБОУ ВПО «РЭУ им. Г. В. Плеханова»)
Кафедра иностранных языков № 1
СБОРНИК ПРАКТИЧЕСКИХ ЗАДАНИЙ
ДЛЯ САМОСТОЯТЕЛЬНОЙ РАБОТЫ СТУДЕНТОВ
К БАЗОВОМУ УЧЕБНИКУ
«BUSINESS ADVANTAGE» (Upper-Intermediate)
ПО ДИСЦИПЛИНЕ
«ИНОСТРАННЫЙ ЯЗЫК ДЕЛОВОГО ОБЩЕНИЯ»
Москва
ФГБОУ ВПО «РЭУ им. Г. В. Плеханова»
2013
Составители: В. О. Мидова
Е. Т. Минасян
Материалы публикуются в авторской редакции
Сборник практических заданий для самостоятельной работы студентов к базовому учебнику «Business Advantage» (Upper-Intermediate) по дисциплине «Иностранный язык делового общения» / сост.: В. О. Мидова, Е. Т. Минасян. – Москва: ФГБОУ ВПО «РЭУ им. Г. В. Плеханова», 2013. – 40 с.
В данной работе представлены практические задания, составленные для самостоятельной работы студентов в соответствии с базовым учебником «Business Advantage» (Units 1–14, Upper-Intermediate). Материалы в сборнике имеют деловую направленность для лучшего освоения содержания текстов, анализа деловых ситуаций и выполнения интерактивных заданий.
Основная цель – развитие, закрепление и совершенствование лексических навыков устной монологической и диалогической речи.
Для студентов старших курсов, обучающихся по направлению Менеджмент.
© ФГБОУ ВПО «РЭУ им. Г. В. Плеханова», 2013
Unit 1 theory: «concepts of competitive markets»
«In general, if any branch of trade, or any division of labor,
be advantageous to the public, the freer and more general
the competition, it will always be the more so»
Adam Smith: ‘The wealth of nations’
In economic terms, a market is not a place, but a process which is a result of human actions. That is, all of us act on our own behalf, but everyone’s action aims at the satisfaction of other people’s needs as well as one’s own, and the responsibility of government is to create and preserve the environment in which the market can function.
The theory of perfect competition is often seen as the ideal; there is division of labor and private ownership of land and capital, where buyers and sellers are too numerous to have individual control over price and there are no barriers to market entry and exit. It assumes that government acts to preserve the system and does not intervene.
A natural monopoly exits when the cost of producing a product or service is lower for one producer than it would be if there were many producers. Industries such as the railways, water and electricity supply are often seen as natural monopolies because infrastructure costs prohibit easy entry into the market.
A monopoly is where one producer (or a group of producers acting together) controls the supply of a good or service and the entry of new producers is prevented or highly restricted through legislation, threatening lawsuits or even violence.
An oligopoly is where suppliers are few in number who do not necessarily act together, but can effectively control the supply and thus the price of a product. They often offer similar products differentiated by advertising and can anticipate the effect of one another’s marketing strategies. The automotive, banking and petroleum industries are often cited as examples of oligopolies.
Globalization is the worldwide movement towards economic, financial, trade and communications integration including the unhindered transfer of capital, goods and services across borders. It does not include the free movement of labor across borders, as this is more political and is termed economic migration.
Markets can change rapidly due to a number of factors within the business environment. These factors include the entry or exit of competitors, the availability of new technologies, natural phenomena such as floods and volcanic eruptions, human engineered events such as wars or terrorist attack, new government regulation such as changes in taxation legislation and changes in consumer needs and wants.
FOLLOW-ON QUESTIONS…
What is perfect competition?
What factors can cause market changes?
Why are monopolies and oligopolies considered uncompetitive and undesirable? How do they act in the competitive environment?
What connects the world of competitive sport to competitive business?
Which large multinational corporations seem very powerful at the moment? What sectors are they in? Who are their competitors?