- •Московский государственный институт международных отношений (университет) мид рф
- •2.5 B. Back to the Nest by Sherry Joe……………………… 136
- •By Joseph t.Straub and Raymond f.Attner………………………251.
- •Part one
- •1.1 C. This is the money people get for some particular reasons. Write the word next to its definition using the line provided.
- •1.1 D. Match the definition with the correct “money word”.
- •1.1 E. Choose the right answer, only one is correct.
- •1.1 F. There are a lot of idioms associated with money and financial status. Match some of them with their definitions. Try to recollect more.
- •1.2 Raise the Issue
- •1.2 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •4. Discussion
- •1.2B. Entrepreneurship
- •1. Read the article.
- •2. Find the following expressions in the text and explain their meaning.
- •1.2 D. Group discussion. Brainstorm the ideas.
- •1.2 E. Vocabulary in Focus
- •1. Read the following example from the article “Risky Business” and explain the meaning of the underlined word.
- •2. Idioms are more informal way to speak about different phenomena. Here are some of them to speak about the situation in the business.
- •1.2 F. Creative Consolidation
- •1. Make a synthetic review of the article “Risky Business, supporting it with the information from Russian sources.
- •2. Write an article about entrepreneurship in Russia and viable ways to improve the situation.
- •3. Project-Making
- •1. 3 Raise the Issue
- •1.3 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.3B. Shopping: Blessing or Obsession?
- •1. Read the article. Note down which aspects of modern shops appeal to you, and which do not. Superdomes of Kitsch Patriotism13
- •Culture
- •1.3 D. Group discussion. Brainstorm ideas.
- •1.3 E. Vocabulary in Focus
- •1. In these sentences, three of the alternatives are correct and the rest are wrong. Decide which are correct and why the wrong alternatives seem incorrect.
- •1.3 F. Creative Consolidation
- •1. Make a synthetic review of the article “Superdomes of Kitsch Patriotism”, supporting it with the information from other sources.
- •2. Write an article about shopping malls, their impact on visitors and shoppers, their practical value and emotional influence.
- •3. Project-Making
- •1.4 Raise the Issue
- •1.4 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.4 B. Sales Tactics
- •1. Read the article
- •2. Match the words from the text with their definitions.
- •7. Comment on the title of the article and sum up the findings of the author.
- •1.4 C. Group Discussion. Brainstorm Ideas.
- •1.4 D. Vocabulary in Focus
- •1. Make a synthetic review of the article “How Hidden Persuasion Makes Shoppers Spend”, supporting it with the information from other sources, revealing the situation in different countries.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.5 B. Social Responsibilities of Business
- •1. Read the article.
- •2. Find the expressions in the article and explain what they mean.
- •1.5 C. Group Discussion. Brainstorm Ideas.
- •1.5 D. Vocabulary in Focus
- •1. Complete the sentences with the expressions from the box.
- •1.5 E. Creative Consolidation
- •1. Write an article about the importance of socially responsible business in Russia.
- •2. Make a synthetic review of the article “America’s Hamburger Helper”, supporting it with the information from other sources.
- •3. Project-Making
- •1. 6 Reading Selection
- •Vocabulary
- •1. Match the words with their definitions.
- •2. Explain the following.
- •4. Pick out the words associated with religion. What is the reason for saturating a secular article with ecclesiastical terms?
- •5. Comment on the title, summing up the reasons brought by the author.
- •Vocabulary
- •1. There are at least 3 words meaning plethora, host. Pick them out.
- •2. Match the following words with their explanations.
- •4. Answer the following questions.
- •Vocabulary
- •2. Explain the following sentences.
- •3. Answer the following questions.
- •4. Comment on the headline summing up the information from the article.
- •Vocabulary
- •1. Match the following words with their explanations.
- •2. Explain the following statements.
- •3. Answer the following questions.
- •4. Comment on the title, summing up the arguments of the author.
- •Vocabulary
- •1. The article deals with the question where to locate “production facilities”. Three other words are used in the article with similar meaning to facilities. What are they?
- •2. What other word is used in the meaning of “production”?
- •3. Match the words with their explanations.
- •4. Answer the following questions.
- •6. Comment on the title of the article summing up the information of the article.
- •1.7 Final Discussion
- •1.8 Creative Consolidation
- •2. Write an article about
2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
………………. Done or acting in a hurry, with little thought,
impulsive
………………. Overjoyed; having an intense feeling of well-being
………………. Having to do with seeing, hearing, feeling, tasting,
or smelling
………………. Equal in effect or value
………………. To bring about by moving others to action
………………. Plentifully supplied; well-filled
……………….. Without sense or meaning, foolish
……………….. To surrender something; give something up
……………….. Comfort in sorrow or misfortune; consolation
……………….. Deep respect, reverence
……………….. Spend or use wastefully or thoughtlessly
……………….. A show of something (money, power) to impress
others
……………….. Unaware; failing to notice
3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
|
Impetuous, euphoric, sensory, tantamount to, instigate, replete with, inane, relinquish, solace, veneration, squander, ostentation, oblivious |
1. The purchase of something emotionally important can stir up ………….. feeling in a customer which will certainly cause the seller’s positive response.
2. Dexterous shop managers try to manipulate their customers using different ………………. stimuli, such as seeing, hearing or tasting.
3. Critics have often ridiculed …………….. of customers’ every wish. However in the long run one-to-one marketing has proved to be profitable: research shows that 95 per cent of dissatisfied customers don’t complain, but just change suppliers. Satisfied customers create new business by telling up to 12 people, dissatisfied ones will tell up to 20 people12.
4. Some say that encouraging customer loyalty is important for profitability. They say that customer retention, keeping existing customers, is ………… success as getting repeat business is five times cheaper than finding new customers.
5. Customer dissatisfaction quite often will ……………….. customer defection, stopping to deal with the seller altogether.
6. It is often believed that companies should not ……………. time and effort on trying to learn the reasons for customer defection, however this lost customer analysis can help the company learn from its mistakes.
7. The ……………….. of malls’ design makes them inaccessible for average customers feeling underclass and financially incompatible with such posh environment.
8. Though customers quite often bombard sellers with absolutely ……………. questions the latter should always retain self-control and remain the epitome of cool.
9. Whenever distressed or just under weather Moira sought ………. in shopping.
10. The aim of the manager’s speech ……… half-truths was just to avoid extremely sensitive topic of the firm’s responsibility for misrepresentative information about their goods.
11. Unscrupulous sellers, quite often …………… to any moral rules, will never ……….. their profits even to the detriment of their good reputation.
12. Shopaholics are often predisposed to …………. buying of the things they don’t need.