- •Московский государственный институт международных отношений (университет) мид рф
- •2.5 B. Back to the Nest by Sherry Joe……………………… 136
- •By Joseph t.Straub and Raymond f.Attner………………………251.
- •Part one
- •1.1 C. This is the money people get for some particular reasons. Write the word next to its definition using the line provided.
- •1.1 D. Match the definition with the correct “money word”.
- •1.1 E. Choose the right answer, only one is correct.
- •1.1 F. There are a lot of idioms associated with money and financial status. Match some of them with their definitions. Try to recollect more.
- •1.2 Raise the Issue
- •1.2 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •4. Discussion
- •1.2B. Entrepreneurship
- •1. Read the article.
- •2. Find the following expressions in the text and explain their meaning.
- •1.2 D. Group discussion. Brainstorm the ideas.
- •1.2 E. Vocabulary in Focus
- •1. Read the following example from the article “Risky Business” and explain the meaning of the underlined word.
- •2. Idioms are more informal way to speak about different phenomena. Here are some of them to speak about the situation in the business.
- •1.2 F. Creative Consolidation
- •1. Make a synthetic review of the article “Risky Business, supporting it with the information from Russian sources.
- •2. Write an article about entrepreneurship in Russia and viable ways to improve the situation.
- •3. Project-Making
- •1. 3 Raise the Issue
- •1.3 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.3B. Shopping: Blessing or Obsession?
- •1. Read the article. Note down which aspects of modern shops appeal to you, and which do not. Superdomes of Kitsch Patriotism13
- •Culture
- •1.3 D. Group discussion. Brainstorm ideas.
- •1.3 E. Vocabulary in Focus
- •1. In these sentences, three of the alternatives are correct and the rest are wrong. Decide which are correct and why the wrong alternatives seem incorrect.
- •1.3 F. Creative Consolidation
- •1. Make a synthetic review of the article “Superdomes of Kitsch Patriotism”, supporting it with the information from other sources.
- •2. Write an article about shopping malls, their impact on visitors and shoppers, their practical value and emotional influence.
- •3. Project-Making
- •1.4 Raise the Issue
- •1.4 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.4 B. Sales Tactics
- •1. Read the article
- •2. Match the words from the text with their definitions.
- •7. Comment on the title of the article and sum up the findings of the author.
- •1.4 C. Group Discussion. Brainstorm Ideas.
- •1.4 D. Vocabulary in Focus
- •1. Make a synthetic review of the article “How Hidden Persuasion Makes Shoppers Spend”, supporting it with the information from other sources, revealing the situation in different countries.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.5 B. Social Responsibilities of Business
- •1. Read the article.
- •2. Find the expressions in the article and explain what they mean.
- •1.5 C. Group Discussion. Brainstorm Ideas.
- •1.5 D. Vocabulary in Focus
- •1. Complete the sentences with the expressions from the box.
- •1.5 E. Creative Consolidation
- •1. Write an article about the importance of socially responsible business in Russia.
- •2. Make a synthetic review of the article “America’s Hamburger Helper”, supporting it with the information from other sources.
- •3. Project-Making
- •1. 6 Reading Selection
- •Vocabulary
- •1. Match the words with their definitions.
- •2. Explain the following.
- •4. Pick out the words associated with religion. What is the reason for saturating a secular article with ecclesiastical terms?
- •5. Comment on the title, summing up the reasons brought by the author.
- •Vocabulary
- •1. There are at least 3 words meaning plethora, host. Pick them out.
- •2. Match the following words with their explanations.
- •4. Answer the following questions.
- •Vocabulary
- •2. Explain the following sentences.
- •3. Answer the following questions.
- •4. Comment on the headline summing up the information from the article.
- •Vocabulary
- •1. Match the following words with their explanations.
- •2. Explain the following statements.
- •3. Answer the following questions.
- •4. Comment on the title, summing up the arguments of the author.
- •Vocabulary
- •1. The article deals with the question where to locate “production facilities”. Three other words are used in the article with similar meaning to facilities. What are they?
- •2. What other word is used in the meaning of “production”?
- •3. Match the words with their explanations.
- •4. Answer the following questions.
- •6. Comment on the title of the article summing up the information of the article.
- •1.7 Final Discussion
- •1.8 Creative Consolidation
- •2. Write an article about
Vocabulary
notion – an idea or belief, opinion, especially one that is false or not very clear; a sudden desire to do something (whim); notional – existing only in mind as an idea or a plan, and not existing in reality
plainly – speaking honestly; obviously; without any decoration
be subject to – likely to be affected by something, especially something unpleasant, dependent on something else. Compare subject (v)(passive) – force someone or something to experience something very unpleasant or difficult, especially over a long time: be subjected to
augment – to increase the value, amount, effectiveness of something
flexibility – the ability to change or be changed easily to suit a different situation; flexible; flextime - a system in which people work a fixed number of hours, but can change the timed at which they start and finish each day
adjust – to make small changes in order to improve or make something more effective; adjustable; adjustment: make adjustments; slight/ minor adjustments
1. The article deals with the question where to locate “production facilities”. Three other words are used in the article with similar meaning to facilities. What are they?
2. What other word is used in the meaning of “production”?
3. Match the words with their explanations.
a. notably is a typical example of something
b. augmenting especially, particularly
c. links a relationship or connection between
two things
d. swiftly quickly
e. exemplifies very, extremely, completely
f. eminently increasing something by adding to it
4. Answer the following questions.
a. Where are the simplest toys manufactured and why?
b. Why does Lego do things differently?
c. What is the reason for a global company to have a 'part configuration' model?
d. According to the text, what are the advantages and disadvantages of low-cost assembly plants'?
e. What are the operational advantages of outsourcing?
5. Mark these statements T (true) or F (false) according to the information in the text. Find the part of the text that gives the correct information.
a. The main reason to have overseas plants is to be close to local markets.
b. A lot of plants are now being located in Eastern Europe.
c. Imports to many markets are now cheaper.
d. The number of overseas plants is increasing.
e. Cost is the main factor in choosing the location of a foreign plant.
f. Outsourcing production to subcontractors gives a company more flexibility.
6. Comment on the title of the article summing up the information of the article.
1.7 Final Discussion
➢ There is no denying the fact that not infrequently do the advertisements distort the truth. Misleading information can provoke problems for the consumers. What can they be? What can be done to lessen the harmful effects of misrepresentative ads?
➢ Do you support the idea of complete ban of alcohol and tobacco advertising from mass media?
➢ Tobacco and alcohol producing companies tend to advertise their production through sponsorship of sport events. What do you think about such sponsorship?( as a consumer, producer, sportsman )
➢ Though the role of advertising in increasing consumer awareness is invaluable, some people claim that ads create desire for more and more material possessions. They think that negative social aspects of extensive advertising outnumber the positive ones. What may the consequences be?
➢ Ads’ makers sometimes go to extremes trying to make their ads work. They employ such techniques as subliminal advertising (with hidden messages and pictures in it). Such commercials have insidious tunes that linger in the brain. Do you approve of it or do think it must be prohibited?