- •Московский государственный институт международных отношений (университет) мид рф
- •2.5 B. Back to the Nest by Sherry Joe……………………… 136
- •By Joseph t.Straub and Raymond f.Attner………………………251.
- •Part one
- •1.1 C. This is the money people get for some particular reasons. Write the word next to its definition using the line provided.
- •1.1 D. Match the definition with the correct “money word”.
- •1.1 E. Choose the right answer, only one is correct.
- •1.1 F. There are a lot of idioms associated with money and financial status. Match some of them with their definitions. Try to recollect more.
- •1.2 Raise the Issue
- •1.2 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •4. Discussion
- •1.2B. Entrepreneurship
- •1. Read the article.
- •2. Find the following expressions in the text and explain their meaning.
- •1.2 D. Group discussion. Brainstorm the ideas.
- •1.2 E. Vocabulary in Focus
- •1. Read the following example from the article “Risky Business” and explain the meaning of the underlined word.
- •2. Idioms are more informal way to speak about different phenomena. Here are some of them to speak about the situation in the business.
- •1.2 F. Creative Consolidation
- •1. Make a synthetic review of the article “Risky Business, supporting it with the information from Russian sources.
- •2. Write an article about entrepreneurship in Russia and viable ways to improve the situation.
- •3. Project-Making
- •1. 3 Raise the Issue
- •1.3 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.3B. Shopping: Blessing or Obsession?
- •1. Read the article. Note down which aspects of modern shops appeal to you, and which do not. Superdomes of Kitsch Patriotism13
- •Culture
- •1.3 D. Group discussion. Brainstorm ideas.
- •1.3 E. Vocabulary in Focus
- •1. In these sentences, three of the alternatives are correct and the rest are wrong. Decide which are correct and why the wrong alternatives seem incorrect.
- •1.3 F. Creative Consolidation
- •1. Make a synthetic review of the article “Superdomes of Kitsch Patriotism”, supporting it with the information from other sources.
- •2. Write an article about shopping malls, their impact on visitors and shoppers, their practical value and emotional influence.
- •3. Project-Making
- •1.4 Raise the Issue
- •1.4 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.4 B. Sales Tactics
- •1. Read the article
- •2. Match the words from the text with their definitions.
- •7. Comment on the title of the article and sum up the findings of the author.
- •1.4 C. Group Discussion. Brainstorm Ideas.
- •1.4 D. Vocabulary in Focus
- •1. Make a synthetic review of the article “How Hidden Persuasion Makes Shoppers Spend”, supporting it with the information from other sources, revealing the situation in different countries.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.5 B. Social Responsibilities of Business
- •1. Read the article.
- •2. Find the expressions in the article and explain what they mean.
- •1.5 C. Group Discussion. Brainstorm Ideas.
- •1.5 D. Vocabulary in Focus
- •1. Complete the sentences with the expressions from the box.
- •1.5 E. Creative Consolidation
- •1. Write an article about the importance of socially responsible business in Russia.
- •2. Make a synthetic review of the article “America’s Hamburger Helper”, supporting it with the information from other sources.
- •3. Project-Making
- •1. 6 Reading Selection
- •Vocabulary
- •1. Match the words with their definitions.
- •2. Explain the following.
- •4. Pick out the words associated with religion. What is the reason for saturating a secular article with ecclesiastical terms?
- •5. Comment on the title, summing up the reasons brought by the author.
- •Vocabulary
- •1. There are at least 3 words meaning plethora, host. Pick them out.
- •2. Match the following words with their explanations.
- •4. Answer the following questions.
- •Vocabulary
- •2. Explain the following sentences.
- •3. Answer the following questions.
- •4. Comment on the headline summing up the information from the article.
- •Vocabulary
- •1. Match the following words with their explanations.
- •2. Explain the following statements.
- •3. Answer the following questions.
- •4. Comment on the title, summing up the arguments of the author.
- •Vocabulary
- •1. The article deals with the question where to locate “production facilities”. Three other words are used in the article with similar meaning to facilities. What are they?
- •2. What other word is used in the meaning of “production”?
- •3. Match the words with their explanations.
- •4. Answer the following questions.
- •6. Comment on the title of the article summing up the information of the article.
- •1.7 Final Discussion
- •1.8 Creative Consolidation
- •2. Write an article about
Vocabulary
surge – a sudden large increase in a feeling, demand, profit, interest; a sudden movement of a lot of people: a surge of refugees; surge (v)
falter – to become weaker and unable to continue in an effective way; faltering – nervous and uncertain or unsteady
knack – a special skill or ability that you usually gain by practice; to have a knack of doing sth – to have a tendency to do something
capture – to catch someone in order to make them a prisoner, to get control of a place that previously belonged to an enemy; capture sb’s imagination/ attention/heart/firm/ part of the market
dump – put something somewhere in a careless, untidy way; get rid of something you do not want; sell goods to a foreign country at a much lower price; copy information stored in a computer’s memory on to a disk or magnetic tape; dump on - to criticize someone very strongly and often unfairly; dump (n)
pervasive – existing or spreading everywhere: the pervasive influence of television, all-pervasive mood of apathy; pervasiveness (n); pervade (v)
launch – to start official, public, or military activity that has been carefully planned: launch a campaign/ appeal/ inquiry/ attack; launch a product – to make a new product, available for sale for the first time; launch a boat/ spaceship; launch into – to suddenly start a description or a story, or suddenly start criticizing something; launch out – to start something new, especially something that involves risk; launch (n)
plunge - move, fall, or be thrown suddenly forwards and downwards; (price) go down by a large amount; (ship) move violently up and down, usually because of high waves; plunge in – start talking, doing sth quickly and confidently without worrying; plunge sb/sth into – make someone experience a particular type of situation, especially one that is difficult or unpleasant: be plunged into gloom/ despair; plunge into sth – begin to do something suddenly without thinking about the possible results; plunge (n)
evocative – making people remember something by producing a feeling or memory in them; evoke – to produce a strong feeling or memory in someone; evocation (n)
fleeting – lasting for only a short time : fleeting glimpse/ impression/ glance/ moment
Match the following words with their explanations.
pitch make water fly up in the air with a
loud noise by hitting it
shift be acceptable because of the same
opinions, features
reinvent leave in an annoying or difficult
situation
memorable sly, cunning
splash a noticeable change
fit into the category produce an idea that existed in the
past
leave in a bind worth remembering
slick ground on which a sport is played
2. Explain the following sentences.
The financial-services giants have long been among the nation’s most skillful and pervasive advertisers, but the economic slowdown has left the multitrillion-dollar industry in a bind.
Of course, the new pitches are not simply about the promoting a sense of well-being
…. And to snare a big chunk of it, Citibank is investing as much as $100 million in its campaign, which was launched in January and includes print, TV and outdoor display ads.