Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
LIBRARY / МУКР Английский язык.doc
Скачиваний:
24
Добавлен:
31.03.2015
Размер:
810.14 Кб
Скачать

VII. Перепишите и письменно переведите предложения на русский язык. Употребите сложное дополнение.

1. I’d like them … about the delivery of replacement and spare parts.

a) to inform b) will inform

c) inform d) informs

2. I expect an advertisement ... a short description of the job, conditions of work and salary.

a) give b) gives

c) will give d) to give

3. He knows them ... the requirements of each job in a detailed job description.

a) will specify b) to specify

c) is specified d) are specified

4. She has had no photographs of herself ... since her childhood.

a) take b) took

c) taken d) to take

VIII. Перепишите и письменно переведите предложения на русский язык. Употребите сложное подлежащее.

1. This type of rocket is supposed … many advantages.

a) to have b) has

c) taken d) had

2. The apparatus seemed ... in excellent condition.

a) are b) were

c) to be d) will be

3. He made me ... the new industrial project in terms of customer needs.

a) to be analysed b) analyse

c) to analyse d) analyses

4. He is sure ... me all about this even if I don’t ask him.

a) to be told b) to tell

c) tells d) told

IX. Перепишите и письменно переведите предложения на русский язык. Заполните пропуски модельными глаголами или их эквивалентами.

1. If you want my advice, you … find another supplier.

a) can b) could

c) must d) should

2. Any two computers on the Internet … to stay in touch with each other as long as there is a single route between them.

a) is able b) was able

c) to be able d) will be able

3. The expert admits that the goods … have been damaged in transit.

a) might b) may

c) must d) can

4. He said that she … already have come back from the south.

a) should b) must

c) might d) could

X. Перепишите и письменно переведите предложения с русского языка на английский язык.

1. Информация, полученная в результате маркетингового исследования, имеет для руководства компании большое значение.

2. Исследователь должен полностью понимать характер проблем, стоящих перед исполнителем.

3. Рабочая сила является одним из четырех традиционных факторов производства.

4. На работу человека большое влияние оказывает отношение к его работе коллег, руководства и подчиненных.

XI. Прочтите текст. Письменно переведите 1 и 3 абзацы

Advertising Agencies

1. Many companies, especially manufacturers, use advertising agencies to carry out some or all of their advertising activities. An advertising agency is an independent company that renders specialized services in advertising in particular and in marketing in general.

2. Advertising agencies plan and execute entire advertising campaigns. They employ more advertising specialists than their clients do because they spread the cost over many accounts. A company can benefit from an agency’s experience with other products and clients. Many advertising agencies offer a wide range of services including research, public relations, and new product development assistance. In fact, many of these firms are becoming marketing agencies, offering services heretofore performed by other outside specialists or by the advertisers themselves.

3. Using both a Department and an Agency.

Main firms have their own advertising department and also use an advertising agency. The internal advertising department acts as a liaison between the agency and the company, giving the company greater control over this major expenditure. It approves the agency’s plans and ads, is responsible for preparing and administering the advertising budget, and coordinates advertising with personal selling. The department may also handle direct mail, dealer displays, and other promotional activities if they are not handled by the agency.