FD-301_vsyo / Subj / 587-Presenting in English

Sheufele, a daughter of the president, is an excellent designer. In 2001 a French magazine “Express” published a list of 100 the most famous citizens of Switzerland. One is likely to find there names of people from the most various spheres of business, and among them are P.Khajniger (Rolex), N.Khajek (Swatch Group) and Carolina. Marriage of Carolina Sheufele and Favaz Grouse, the head of the jeweler company “De Grisogno”, is a rare union of prosperity and su ccess, wealth and family harmony. Having combined their talents and opportunities, together they realize the most inconceivable design ideas. The Chopard Company sells 55000 pieces of jewelry and 70000 watches annually. Its turnover is approximately 550 million Swiss crones per year. The firm has 79 boutiques and 1200 distributors all over the world.

Carolina has already created for Chopard some very popular collections, but she does not stop at achieved and she is searching for innovative ideas and trends. “Casmir” collection has been based on the ancient I ndian ornaments. “Pushkin” collection was created after a visit to Russia. « Lukovki” church domes amazed Carolina with their unusual form greatly and in autumn 1999 the world performance of the new collection of jewelry took place in the majestic Yusupovsky Palace in St.Petersburg. The world famous actresses visiting the Cannes Festival prefer “showing themselves” wearing Chopard items. Besides , Chopard is the official partner of the Cannes Film Festival and the jewelers of the company make its main prize – the well known « the golden palm branch ».

Chopard is one of the largest jeweler firms in the world and it is among the major manufacturers of elite watches. It is one of the few jeweler names of the world whose products have passed the shortest way to become standards of classical style. World recognition of such popular collections as Casmir, Pushkin, Ice Cube, and Golden Diamonds brought the company a title «the jeweler of the stars». Chopard jeweler masterpieces impress anyone who has ever seen them; they are the works of art. The most popular female line of watches decorated with brilliants “Happy Diamonds” has celebrated the twenty-year anniversary recently. The first variant of this collection including watches, jewelry and perfumery brought «the golden rose of Baden-Baden» to Chopard in 1976.

Ice Cube is one of the most popular Chopard collections. The first model of Ice Cube watches was presented in 1997, and it became the most significant jeweler project of the year. Since then the range of its products has greatly expanded. Among the latest models there are watches with black diamonds, sapphires, rubies made of silver and gold. When the Sheufele were asked about the company’s success, the answer was “the combination of the traditional skil ls, creativity and the newest technologies made Chopard the world famous company” .

(Abridged from www.chopard.com)

1.What does the company produce?

2.When did a new stage in the history of Chopard begin?

3.Is it a family business nowadays? Who is the president of the company?

4.What are its most famous collections? What Chopard collection was created after visiting Russia?

5.What do you know about Ice Cube?

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Task 4. Read the text and retell it according to the plan:

1.The origin of the company

2.The range of products.

3.The company’s philosophy.

Samsung.

On March 1, 1938 Byung Chull Lee started his business in Taegu, Korea. Mr. Lee exported products to the neighboring regions; he used to sell dried Korean fish, vegetables, and fruit to Manchuria and Beijing. Nobody realized that time that Samsung, meaning "three stars" in Korean, would have its own flour mills just in a decade and would ultimately become a modern global corporation.

Today Samsung occupies a leading place on the market of information and digital technology. It has trade representatives in 46 countries of the world: France, Great Britain, Germany, the USA, and Russia; it has branches in the USA, Portugal, Mexico, China, Thailand; its exploratory laboratories are in the USA, Russia and Japan. There are more than 200 offices that employ 65 000 people. Nowadays Samsung specializes in the production of plasma panels, liquid-crystal television sets, mobile telephones, Web-telephones, computers, printers, monitors, hard disks, modules to memories, video cameras, DVD-players, DVD-VRC-players, refrigerators, conditioners, vacuum cleaners and other electronics.

The digital age has brought a lot of new opportunities and changes to global business. The Samsung Group has responded to these changes and it is currently upgrading its business structure, management policy and corporate culture to meet the global standards. Samsung considers every challenge as an opportunity, and positions itself as one of the world's well-recognized leaders in the industry of digital technologies. Samsung Electronics has been one of the world's "top 10" for four consecutive years, and it invests US$ 1.7 billion in Research and Development annually.

The company is promoting its brand value, a key engine of the business growth. Samsung brand value was increased to US $8.31 billion in 2006 from US $6.37 billion in 2005 and the company was recognized by Interbrand Corporation as the fastest growing global brand. Samsung succeeded in achieving the global competitiveness thanks to the improvements in its financial structure and profitability. The reduction of production costs and a hard work of its employees have greatly contributed to its progress in a way that Samsung Electronics has been noted by Interbrand Corporation for its stability and growth potential, so the company has received its “A” rating for the second time.

Samsung actively participates in different sporting events. As a Worldwide Olympic partner of the 2000 Sydney Olympics, Samsung provided 25,000 advanced digital wireless telecommunication devices including mobile phones. It was a Worldwide Olympic Partner in the 2006 Turin Olympics and will be an Olympic Partner in the 2008 Beijing Olympics. Samsung is an active contributor to the Asian

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Games, Samsung Nations Cup Riding Competition, Samsung Running Festival, Samsung World Championship and many other sporting events around the world.

Since the foundation in 1938, Samsung has developed its management philosophy that can be described in the following way: "We will devote our human resources and technology to create the superior products and services, thereby contributing to a better global society. Our management philosophy represents our strong determination to contribute directly to the prosperity of people all over the world. Talent, creativity and dedication to work are the key factors for the company’s success. The strides we've made in technology offer endless possibilities to achieve higher standards of living everywhere. We believe that the results of our work entirely depend on how we manage our company. Our goal is to create our future with our customers”.

(Abridged from www.samsung.com)

Notes:

“A” rating – признание в качестве товара высшего качества

Samsung Nations Cup Riding Competition– соревнование по верховой езде на кубок нации

stride – шаг вперед, продвижение, прогресс

Task 5. Read the text and retell it according to the plan:

1.The origin of the company

2.The range of products.

3.The world markets.

The Coca-Cola Company.

The Coca-Cola Company is a manufacturer, distributor and seller of concentrates and syrups for producing non-alcoholic drinks. Coca-Cola beverages has brought a great popularity to the company and made it one of the largest corporations in the USA.

Coca-Cola drink was created by a pharmacist John Pemberton in Atlanta, USA in 1886. He prepared syrup of caramel color, and he brought it to one of the biggest drugstores in the city. Pemberton named his creation as Coca-Cola because the syrup contained the leaves of the coca bush from the South America, and the seeds of the cola tree, a source of caffeine. Druggists began to mix the syrup with aerated water. Frank Robinson, a partner of Pemberton, suggested the name Coca-Cola and designed the unique stylized print of this trademark.

In 1887 Pemberton sold a part of his company to Asa Grigs Kendler who registered the company as the Coca Cola Corporation in 1888. In 1930 Robert Woodraf became the president of the Coca-Cola Company. Since 2004 the president of the company is Neville Isdell. According to the Annual report 2007 the company sells soft drinks in more than 312 countries or territories all over the world. The report further states that more than 9 billion beverage products of all types are consumed worldwide every day, 4.5 billion of them have Coca-Cola trademark or licensed by

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Coca-Cola. The sales are distributed in the following way: 37% in the USA, 43% in Mexico, Brazil, Japan and China, and 20 % - throughout the world. The turnover of the company is $24.088 billion; the net profit is $5.080 billion. It employs 55 thousand employees.

The Coca-Cola Company decided to change its marketing strategy to attract a new generation of consumers and designed a revolutionary bottle. “We do not simply do the new packing - we change the concept”, – says it s representative. “Coca-Cola will develop packing in “club style”; the drink will be packaged in the aluminum cans. Some cans will change their color depending on the illumination”. Actually, the CocaCola Company and its subsidiaries produce only the syrup concentrate and sell it to the various bottlers throughout the world who hold Coca-Cola franchise. Coca-Cola bottlers produce the drink from the concentrate in combination with the filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting CocaCola product to the retail stores, vending machines, restaurants and food service distributors.

Today there are many varieties of drinks produced by Coca-Cola: Diet Coke, Cherry Coke, Diet Cherry Coke, Coke with Lemon, Vanilla Coke, Coke with Lime, Diet Coke with Lime and others. The Coca-Cola Company produces also a number of the other soft drinks including Fanta and Sprite. Fanta's origin dates back to the World War II when Max Keith, who managed Coca-Cola's operations in Germany during the war, ran out of the ingredients for Coke, which could be supplied only from the United States. Keith started to produce a different kind of drink-- Fanta, which proved to be a hit, and when Cola took over again after the war, the company decided to continue producing Fanta. The German Fanta Klare Zitrone ("Clear Lemon Fanta") is Sprite, the company's flagship product.

Coca-Cola is the best-selling soft drink in most countries, however there are some exceptions. The Middle East is one of the world regions where Coca-Cola is not number one soda drink; nevertheless, Coca-Cola holds almost 25% of the market share. In Peru, the native Inca Kola has been more popular than Coca-Cola, this fact made the Coca-Cola Company start the negotiations with the soft drink's company and buy 50% of its stakes. In Japan, the best selling soft drink is not Cola; they prefer canned tea or coffee. Cola is supposed to be less popular in India because it is considered to contain the ingredients that may affect health. However, market share data do not confirm this view; in 2008 its market share was 60.9%.

(Abridged from www.cocacola.com)

Notes:

coca bush – кокаиновый куст

cola tree– тропическое дерева «кола» aerated water – газированная вода

Task 6. Read the text and answer the questions below: Bentley Motors.

Walter Owen Bentley founded Bentley Motors in 1919 in London. The company strengthened its positions on the world market in the 1920s when the series of racing triumphs proved its outstanding opportunities. Its cars won the first prices five times in

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Le Mans in 1924 - 1930.The motto of the company was expressed in the words of Bentley himself: "To build a good car, a fast car, the best in the class". These words reflect Bentley’s beliefs, actions and ambitions for the future. The company located in Crewe, England since 1946 and owned by Volkswagen AG since 1998, produces a wide range of motor cars and embodies a concept of the comfortable driving style.

Nowadays Bentley employs approximately 4,000 people worldwide. Its regional offices are based in the UK, the USA, Germany, Japan, Singapore, China and in the Middle East. 173 dealers worldwide represent Bentley: 28 in the UK, 41 in the USA, and 14 in Asia and Australasia. Volkswagen AG acquired Bentley in 1998 and started £500 million investment program to improve the factory facilities and to support the future product development. Bentley sells about 8,500 cars annually.

Bentley Motors was founded in 1919 but originally it didn’t specialize in the production of cars: it was producing the engines and chassis for 27 years. The production process is rather complicated: it takes 150 hours to hand-build Continental GT and 400 hours to build Arnage. Every single part of Bentley car is designed on computer and every stage of the construction process can be traced back. Every piece of glass is given its final polish with the finely powdered pumice that is used to polish optical lenses. It takes 15 hours to create one steering wheel. There is a little variation in the texture of the leather, as it is selected and cut at the same time.

Some skeptics doubted about Volkswagen's commitment to the true values of Bentley brand, but the massive investment proved the intention to benefit the company and to show its truly British character. Two following events confirmed the fact: the first was the design of Bentley State Limousine, built on the occasion of the Queen’s Golden Jubilee. The second was the construction of the so-called MSB, a "mid-size Bentley” that marked a new stage of Bentley’s reviv al.

In 2003 Bentley Speed Eight finished third at the 12-hour race in Sebring, Florida. Bentley cars had been winning the first and the second prizes in Le Mans for almost eighty years since their debut in 1924. The launch of the Limited Edition Bentley Arnage Limousine was followed by the construction of Bentley Continental Flying Spur in 2005, the next project was the exquisite Azure, and one year later Continental GTC was designed.

The revival is total. Arnage and Azure combine the exclusive refinement with the extraordinary power. The Continental range including BGT Convertible shows the company’s intention to captivate a new audience of enthusiasts who wish to experience the true meaning of Grand Touring.

The next chapters in the history of Bentley must be written in the nearest future, and we can predict that they will include the exiting headlines in the motoring press and a heartfelt praise from Bentley lovers worldwide.

(Abridged from www.bentley.com)

Notes:

finely powdered pumice – мелкозернистая пемза (пористый вулканический материал)

steering wheel – рулевое колесо

Le Mans – Ле-Ман (город во Франции)

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1.How many people does Bentley employ?

2.What did Bentley produce originally?

3.The company is interested in producing high-quality goods, isn’t it?

4.What is Bentley’s turnover?

5.What car was used by the Queen on the occasion of her Golden Jubilee? What other famous types of Bentley cars do you know?

Task 7. Read the text and retell it:

Nestle.

Nestle is one of the biggest food and beverage companies. It employs about 265,000 people and it has factories in almost every country of the world.

In the 1980’s Henry Nestle, a pharmacist, developed a food for babies. His first success was a premature child who couldn’t tolerate his mother’s milk and any of the usual substitutes. After the event when Nestle’s new formula saved the child’s life, people recognized the value of the new product called Farine Lactee Henry Nestle. Soon it was brought to Europe. In the German dialect, nestle means “little nest”. It is Nestle’s coat of arms. Since Henry Nestle developed the first milk food for infants and saved the life of a neighbor’s child, the Nestle Company aimed to build a business as a world’s leading nutrition, health and wellness company based on sound human values and principles.

In 1937 Nestle scientists created a powdered coffee product that was introduced in 1938 under the brand name Nescafe – the world's first instant coffee that was commercially successful. Since then, Nescafe has become one of the world's bestknown brands and Nestle has become a major producer of chocolate-based drinks.

Its leading brands Nesquik, Milo and Nescau are very popular among the growing number of young people around the world. Nestle’s ready-to-drink beverages such as Nestea and Nescafe are sold in cans and bottles. They are distributed by the Beverage Partners Worldwide – Nestle’s joint venture with th e Coca-Cola Company. Nestle produces also fruit juices (Libby's) and coffee espresso in capsules (Nespresso).

Nestle has long been a major player in the dairy industry by producing dried milk powder. Such names as Nido, Nespray, La Lechera and Carnation have been very popular, especially on the European market. Nowadays the Nestle Company specializes in the production of baby food, beverages, ice cream, chocolate and confectionery, bottled water.

Maggi merged with Nestle in 1947. Buitoni, the authentic Italian brand, which had been producing pasta and sauces in Italy since 1827, became a part of Nestle Group in 1988.

Nestle’s headquarters are situated in Vevey, Switzerland; the company’s Research Center is in Lausanne, Switzerland.

The concept of Nestle has not been changed since the company’s foundation and it reflects the basic ideas of fairness, honesty and a general concern for people.

(Abridged from www.nestle.com)

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Список использованной литературы

1.Gerald L. Thorn T. English on business, Chancerel, Обнинск, Титул, 2002

2.Grant D. Mc.Larty R. Business basics, Oxford, OUP, 2002

3.Jones L. Richard A. “New international Business Eng lish”, Cambridge University Press, 2000

4.Powell Mark Presenting in English, 2005.

5.Агабекян, И.П. Английский язык для менеджеров / И.П. Агабекян. Ростов- на-Дону: Феникс, 2007.

6. Алаева, Н.Н. Английский язык для экономистов / Н.Н. Алаева, И.Е. Барановская. М.: ГУ БЭШ, 2005.

7.Кашаев, А.А. Основы делового английского языка / А.А. Кашаев. М.: Флинта, 2007.

8.The Economist June 14th, 2005

9.The Economist February 28th, 2006

10.www.samsung.com

11.www.cocacola.com

12.www.nestle.com

13.www.chopard.com

14.www.bentley.com

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	CONTENTS
Предисловие		3
Introduction		4
Part 1. Presenting a company and a product.		6
Unit 1. General description.		6
Unit 2.	Business success.	8
Unit 3.	Organization of a company.	10
Unit 4.	Analysis of a company.	12
Unit 5.	Presenting a product.	16
Part 2. Reading about companies.		18
Text 1. Spanish “fast-fashion” business: Mango and Zara.		18
Text 2. The Italian luxury-goods industry.		19
Text 3. The success of the Chopard Company on the world market. 20
Text 4. Samsung.		22
Text 5. The Coca-Cola Company.		23
Text 6. Bentley Motors.		24
Text 7. Nestle.		26
Список использованной литературы		27

PRESENTING IN ENGLISH

Сборник учебно-методических материалов

Составитель Ольга Владимировна Бутюгина

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